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Caterpillar Inc. in Genf, Switzerland, seeks a Rental Sales Representative to drive profitable rental revenue growth with dealers and deliver the business plan as part of our European expansion.
The role starts with a 6–9 month development program and advances to rental sales leadership across territories. Up to 50% travel, strong sales and finance skills, and matrix collaboration are required.
Sales
When you join Caterpillar, you’rejoining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’tjust talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
As a Caterpillar Rental Sales Representative, you will eventually actively contribute in the successful execution of the Rental Strategy and accelerating our growth in this space.
Your primary objective will eventually be to drive profitable Rental Revenue Growth with dealers in line with our aggressive 2030 Rental Growth Targets. In addition to this primary target, the successful candidate will also be responsible for Driving Customer Growth, Driving Coverage Growth and delivering the business plan for Caterpillar equipment in the dealer rental fleet. As a Rental Services Territory Manager, you will also support Caterpillar Dealers in planning and executing growth strategies to increase their rental service portfolio profitably.
The role requires a high level of sales, business, and financial acumen as well as strategic planning, and execution skills.
In this end-to-end role, you will need to be able to work successfully with multiple choice makers at the Dealers (General Manager, CFO, Rental Manager, Branch Managers, Salespeople, IT Manager, Marketing Manager, etc.) and within Caterpillar (Rental Services operations experts, Cat Rental Store strategy team, Cat Rental Store Brand & Marketing team, Caterpillar Product Specialists, Factory Supply Chain team, etc.). Teamwork and ability to coordinate many resources is critical.
Prior to taking the Rental Representative role, the development will include a 3 month Caterpillar Training Program, and will be followed by developmental roles inside the rental organization.
Knowledge of Rental Services Operations in Europe
Understanding of Construction equipment and applications
Deep understanding of rental Sales & Operations
Track record in working with a rental distribution network to comply with excellence standards
History of high impact performance in a dynamic business climate
Managerial level rental industry experience (Sales Manager, Fleet Manager, operations Manager)
Demonstrated record of strong sales performance
Experience in dealer or subsidiary network management
Worked at medium to large matrix organization
German language skills
October 16, 2026 - October 30, 2026
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply