- Identify and research potential B2B partners and clients across target industries and markets.
- Build and maintain a consistent outbound pipeline through proactive prospecting.
- Conduct daily outreach using email, LinkedIn, and other digital communication channels.
- Use LinkedIn Sales Navigator and other tools to identify decision-makers and key stakeholders.
- Generate qualified leads through outbound campaigns, networking, and market research.
- Qualify inbound and outbound leads based on predefined criteria such as business model, traffic potential, market relevance, and partnership fit.
- Schedule discovery calls, product demos, and introductory meetings with qualified prospects.
- Maintain accurate records of leads, outreach activities, and communications in the CRM system.
- Continuously test and improve outreach messaging and targeting to increase response and conversion rates.
- Collaborate with marketing and product teams to improve lead generation campaigns and messaging.
- Participate in the creation and execution of business development strategies.
- Study market and product trends to inform strategic decisions.
- Identify and explore new opportunities for business expansion.
- Monitor competitor activities and emerging industry trends.
- Provide market feedback to internal teams to improve product positioning and partner offerings.
Market Analysis and Product Promotion
- Conduct market research to identify potential partnership opportunities and market segments.
- Support the development of strategies for market expansion and partner acquisition.
- Promote company products and services through direct outreach, presentations, and partnership discussions.
- Collect insights from partners and prospects to refine the company's go-to-market approach.
- Sales Pipeline Management and Planning
- Develop structured sales plans to achieve pipeline and revenue targets.
- Manage and prioritize the sales pipeline, ensuring timely follow-ups and progression of opportunities.
- Segment prospects and partners based on business potential, traffic volume, and strategic relevance.
- Maintain clear visibility of pipeline stages, conversion rates, and expected deal timelines.
- Monitor pipeline health and ensure a consistent flow of qualified opportunities into the sales funnel.
- Track performance of sales activities and optimize the funnel to improve lead-to-partner conversion.
- Work closely with internal teams to align sales efforts with company growth priorities.
Customer Acquisition and Sales Process
- Conduct discovery calls to understand client needs, business models, and potential partnership opportunities.
- Present the company’s solutions and value proposition through demos, presentations, and business discussions.
- Prepare and present commercial proposals and partnership offers.
- Handle objections, negotiate partnership terms, and support contract discussions.
- Work closely with legal, finance, and technical teams to finalize agreements.
- Support the onboarding process for new partners and ensure a smooth launch of cooperation.
Account Management Responsibilities
- Act as the primary point of contact for assigned partners and clients.
- Maintain regular communication and follow-ups with partners to strengthen collaboration.
- Monitor partner performance and production results to evaluate their contribution and success.
- Identify opportunities to grow partner revenue through upselling, cross-selling, or expanded collaboration.
- Maintain strong, long-term partner relationships, fostering trust and loyalty.
- Ensure proper coordination of operational tasks such as invoicing, payments, and settlements.
- Prepare regular partner performance reviews and account health checks.
KPI and Performance Objectives
- Consistently achieve and exceed the KPIs established by the company.
- Generate a consistent flow of qualified leads and partnership opportunities.
- Convert prospects into active partners and revenue-generating accounts.
- Support the growth of the partner network and contribute to expanding the company’s market presence.
- Continuously improve sales performance and contribute to overall company revenue growth.
Team and Client Communication
- Communicate effectively with internal teams including marketing, product, finance, and technical departments.
- Maintain accurate and up-to-date records in the CRM system.
- Prepare weekly and monthly activity reports, including pipeline updates and performance analytics.
- Participate in internal meetings to discuss sales progress and market feedback.
- Ensure transparency and alignment between teams involved in partner acquisition and development.
Technical and API Integration Knowledge
- Have a basic understanding of API integration processes and technical onboarding.
- Communicate effectively with technical teams to facilitate integrations and resolve technical questions.
- Assist partners during integration and onboarding stages when technical coordination is required.
Additional Responsibilities
- Analyze the effectiveness of sales and partnership campaigns.
- Identify partner needs and provide recommendations to improve cooperation.
- Ensure high levels of partner satisfaction and long-term collaboration.
- Prepare regular performance analytics and reports to support decision-making.
Requirements:
Must-have
- Proven experience in B2B online sales or business development.
- Strong outbound prospecting and lead generation skills.
- Experience conducting discovery calls, product demos, and commercial presentations.
- Ability to manage the full sales cycle from lead generation to deal closing and partner onboarding.
- Experience in building and maintaining long-term business relationships.
- Strong negotiation and communication skills.
- Experience working with CRM systems and managing a structured sales pipeline.
- Fluent English communication skills (written and spoken).
- Self-driven mindset with strong ownership and ability to work in a fast-paced environment.
- Attend industry events, conferences, and networking meetups to represent the company and develop new business opportunities.
- Be willing to travel for business trips, partner meetings, and international industry events when required.
Nice to have:
- Experience working with partner ecosystems such as affiliates, resellers, or marketplaces.
- Background in SaaS, telecom, fintech, or travel tech industries.
- Understanding of affiliate marketing or performance-based partnerships.
- Experience with data analysis tools such as Excel or Google Sheets.
- Basic knowledge of BI tools or SQL is a plus.