Associate Director, Field Force Effectiveness

Cytokinetics; Zug; On-site; CHF 164,000 - 205,000; Full time

Job summary

Cytokinetics is seeking an Associate Director, Field Force Effectiveness (EU) to enhance field efficiency across European affiliates. The role translates commercial and medical priorities into actionable insights, leveraging AI-enabled sales operations, segmentation, and CRM effectiveness to drive launch success and optimized resource use.

You will lead analytics, dashboards, and cross-functional projects, partnering with IT and external vendors to deploy scalable solutions across Europe.

Qualifications

• Bachelor’s degree in a quantitative, scientific or business discipline; Master’s or MBA is advantageous.
• 10+ years in pharmaceutical/biotech commercial ops with 5+ years in Field Force Effectiveness.
• Strong understanding of CRM for Pharma and data-driven field optimisation.

Responsibilities

• Translate priorities into field force effectiveness strategies and scalable solutions.
• Monitor launch uptake, brand performance and market dynamics with analytics.
• Pilot AI/ML solutions for targeting, account summaries and sales workflows.
• Define and monitor field KPIs, dashboards and performance analytics.
• Lead segmentation, targeting, call planning and territory alignment.
• Support account planning, incentive modelling and payout calculations.
• Drive CRM adoption, training and enablement for KAMs, MSLs and leadership.
• Measure omnichannel engagement and track KPI impact across channels.
• Lead cross-functional Field Force Effectiveness projects with external partners.

Skills

Field analytics

Sales force effectiveness

CRM strategy & enablement

Executive storytelling

Project management

Cross-functional collaboration

AI & ML awareness

Data-driven decision making

KPI design & dashboards

Education

Bachelor's degree in quantitative, scientific or business discipline

Master's degree or MBA advantageous

Tools

Veeva CRM

Power BI

Tableau

Job description

Cytokinetics is a specialty cardiovascular biopharmaceutical company, building on its over 25 years of pioneering scientific innovations in muscle biology, and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction. The Associate Director, Field Force Effectiveness (EU) is responsible for enhancing field effectiveness across European affiliates, translating Commercial and Medical priorities into actionable insights and effective execution. Working closely with regional and affiliate leadership, the role will drive key capabilities across field analytics, AI-enabled sales operations and performance management, segmentation and targeting, territory design, account planning, incentive compensation and CRM effectiveness. With a high degree of autonomy and ownership, the Associate Director will translate business needs and data into practical recommendations, partnering with cross-functional stakeholders and external vendors to develop and implement scalable solutions that support launch and commercial success across Europe.

Key Responsibilities

• Partner with regional and affiliate leadership to translate business priorities into field force effectiveness strategies, actionable insights and scalable solutions.
• Identify, evaluate and leverage appropriate sales and commercial data sources to monitor launch uptake, brand performance and market dynamics, integrating relevant data into reporting and analytics to provide timely and actionable insights to regional and affiliate leadership.
• Identify, pilot, and deploy pragmatic AI and machine-learning solutions (e.g., predictive targeting, next-best-action recommendations, and GenAI-powered call prep/account summaries) to streamline field workflows, augment representative decision-making, and increase customer engagement impact across European affiliates, in close collaboration with IT, Compliance, and Commercial leadership.
• Define and monitor field KPIs, dashboards and performance analytics, translating data into clear recommendations to improve field execution, customer engagement and resource allocation.
• Lead customer segmentation, targeting, call planning, territory alignment and field-force deployment across European affiliates.
• Support strategic account planning by providing frameworks, analytics, tools and insights to enable effective account prioritisation and customer engagement.
• Support the improvement, implementation and administration of sales incentive programmes across European affiliates, including target setting, modelling, performance tracking and payout calculations.
• Drive the continued evolution and adoption of CRM and field analytics, including business requirements, data quality, reporting and performance monitoring, while providing CRM training and ongoing enablement to KAMs, MSLs and field leadership to support effective planning, customer engagement and decision-making.
• Contribute to the implementation and measurement of omnichannel activities, partnering with Commercial and Medical stakeholders to define relevant KPIs, track customer engagement and assess the impact and effectiveness of engagement activities across channels.
• Lead cross-functional Field Force Effectiveness projects and manage external partners, ensuring effective project delivery, governance, budget management and compliance.
• Continuously identify opportunities to simplify, standardise and improve field processes, tools and capabilities across European affiliates.

Required Qualifications & Experience

• Bachelor's degree in a quantitative, scientific or business discipline such as statistics, economics, mathematics, analytics or life sciences; Master's degree or MBA is advantageous.
• 10+ years of experience in pharmaceutical or biotechnology commercial operations, including at least 5 years in Field Force Effectiveness, Sales Force Effectiveness or Commercial Excellence.
• Strong understanding of the pharmaceutical commercial model, field-force operations and sales and marketing activities.
• Demonstrated experience across key FFE capabilities, including field analytics and performance management, segmentation and targeting, territory design, account planning and incentive compensation.
• Strong experience with CRM for Pharma, preferably Veeva CRM, covering business requirements, system enhancements, testing, data quality, reporting and field-user enablement.
• Experience working across multiple European markets, with an understanding of differences in healthcare systems, data availability and data-protection requirements.
• Proven experience leading cross-functional projects and external partners in a complex, matrix organisation
• Technical competencies
• Advanced Excel skills, including scenario modelling, incentive modelling and analytical problem solving.
• Strong PowerPoint and executive-level data storytelling skills.
• Experience with Power BI and/or Tableau for reporting and visualisation
• Strong understanding of quantitative analytical techniques.
• Strong understanding of CRM processes, data quality and field reporting.
• Demonstrated exposure to or hands‑on experience in leveraging AI/advanced analytical tools to drive commercial effectiveness, automate operational workflows, or enhance field‑force productivity
• Core competencies
• Business‑focused: connects analytics and field‑force activities to business priorities and measurable outcomes.
• Strategic and analytical: challenges assumptions, identifies opportunities and moves beyond reporting to provide recommendations.
• Hands‑on and accountable: Owns complex initiatives end‑to‑end, with a proactive approach
• Strong project management: translates complex initiatives into clear scope, deliverables and milestones
• Excellent communicator: credible with senior leaders and able to translate complex analytics into clear business language.
• Structured and pragmatic: manages multiple markets, stakeholders and competing priorities effectively.
• Adaptable and improvement‑oriented: proactively identifies opportunities to simplify, standardise and improve processes and capabilities across markets.
• Collaborative: builds strong partnerships across Commercial, Medical, Finance, HR, IT and affiliate organisations.
• High integrity: demonstrates appropriate judgement when handling confidential, personal and compensation‑related information.

Pay Range

The salary range for this role is CHF164,000-CHF205,000 gross annually. Final compensation will depend on skills, experience, and internal equity considerations. In line with Switzerland equal pay regulations, we apply objective, gender‑neutral criteria to determine compensation. We actively monitor pay equity through our annual Gender Equality Index and are committed to maintaining fair and transparent pay practices. In compliance with Switzerland pay transparency legislation, compensation for this role is based on objective criteria and is aligned with our company‑wide salary register. We are committed to ensuring equal pay for work of equal value.

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at Cytokinetics and believe you can add value to our team, we would love to hear from you.

Our passion is anchored in robust scientific thinking, grounded in integrity and critical thinking. We keep the patient front and center in all we do – all actions and decisions are in service of the patient and their caregivers. We champion integrity, ethics, doing the right thing, and being our best selves.

Cytokinetics is an Equal Opportunity Employer.

Please visit our website at: www.cytokinetics.com