XD Visual Product Lead - American Football

Electronic Arts; Victoria; Hybrid; CAD 133,000 - 194,000; Full time

Job summary

Join a forward-thinking company as an Experience Design Visual/Product Lead, where your creativity will drive the visual and interaction design for an exciting sports gaming experience. You will mentor a talented team, shape the product’s look and feel, and ensure an engaging experience for players. This role offers the chance to collaborate with diverse teams, advocate for user-centered design, and stay ahead of industry trends. If you are passionate about gaming and design, this is your opportunity to make a significant impact in a dynamic environment that values innovation and creativity.

Benefits

Vacation (3 weeks per year)

Sick leave (10 days per year)

Paid parental leave

Extended health/dental/vision coverage

Life insurance

Disability insurance

Retirement plan

Free games

Qualifications

• 8+ years in experience design, product design, or visual/UI design.
• 3+ years managing and mentoring design teams.

Responsibilities

• Lead a team of UX and UI designers to ensure high-quality deliverables.
• Define visual identity and collaborate on user experience strategy.

Skills

Experience Design

Product Design

Visual/UI Design

Team Management

Communication Skills

Analytical Skills

Education

BS or BA in Human-Computer Interaction

Graphic Design

Tools

Figma

Sketch

Adobe Creative Suite

Principle

After Effects

Job description

Locations: Victoria, British Columbia, Canada

Role ID: 208448

Worker Type: Regular Employee

Studio/Department: Flexible Work Arrangement

Work Model: Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

About EA SPORTS and the Role: You will support American Football within EA SPORTS. EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling video game franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports video games.

As the Experience Design Visual/Product Lead, you will drive the visual and interaction design vision for the game’s experience, ensuring a high-quality, immersive, and engaging experience for players. You will play a pivotal role in shaping the product’s look, feel, and usability, bridging the gap between UX, UI, and visual storytelling.

What You Will Do:

1. Lead and mentor a team of UX and UI designers, ensuring high-quality deliverables and fostering professional growth.
2. Define and drive the visual identity and collaborate on the user experience strategy for the game, aligning with business goals and player expectations.
3. Develop and maintain design systems, interaction models, and UI frameworks that scale across the game’s features.
4. Collaborate with product owners, developers, and other stakeholders to define user requirements and craft compelling, intuitive design solutions.
5. Produce wireframes, prototypes, high-fidelity mockups, and animations that effectively communicate design concepts.
6. Advocate for best practices in user-centered design, accessibility, and consistency in visual and interaction design.
7. Stay updated on industry trends and innovations in UX/UI design and gaming experiences, integrating relevant best practices into the design process.
8. Present and defend design decisions to stakeholders, incorporating feedback while maintaining a clear product vision.
9. Partner with engineering to ensure seamless implementation of design concepts while maintaining visual and interaction quality.

Qualifications:

1. 8+ years of progressive responsibility in experience design, product design, or visual/UI design within gaming, entertainment, or interactive media.
2. 3+ years of experience managing and mentoring design teams.
3. Experience shipping multiple AAA and/or high profile Mobile games from concept to completion.
4. Proficiency in design tools such as Figma, Sketch, Adobe Creative Suite, and prototyping tools like Principle or After Effects.
5. Strong analytical skills and attention to detail, with the ability to balance aesthetics, functionality, and business goals.
6. Excellent communication and presentation skills, with the ability to articulate design rationale to stakeholders and executives.
7. Skilled at both independent work and effective collaboration within a cross-functional team environment.
8. A portfolio that showcases relevant work, demonstrating well-thought-out design processes and excellent craft execution.
9. A BS or BA degree (or equivalent experience) in Human-Computer Interaction, UX/UI/Design, Graphic Design, or a related field.

You will report to the Sr. Director of Experience Design.

Compensation and Benefits:

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

Base Salary Ranges: $133,400 - $193,200 CAD

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts:

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.