Writer, Content Marketing

Date Posted: 04/23/2025
Req ID: 42643
Faculty/Division: VP - Division of University Advancement
Department: Advancement Communications and Marketing
Campus: St. George (Downtown Toronto)
Position Number: #

Description:

About us:

The Division of University Advancement (DUA) aims to sustain and enhance the University of Toronto’s academic mission, leadership, and worldwide impact, by engaging alumni and private sector constituents meaningfully in the mission of the University, building mutually beneficial relationships of increasing value and satisfaction over time.

Through our current Defy Gravity campaign, the team supports U of T’s commitment to inclusive excellence – the idea that every member of our community should thrive in an environment of belonging – and helps the University bring together top minds from every conceivable background to create a healthier, more sustainable, and equitable world. In this ecosystem, there is an emphasis on collaboration, diplomacy, teamwork and mission focus as the Division of University Advancement supports our Faculties, Campuses and Divisions as a shared service.

The Division of University Advancement at the University of Toronto is committed to a transformative agenda deeply rooted in the University’s vision for growth and innovation. We are focused on growing fundraising efforts; doubling the number of newly engaged alumni; achieving Advancement goals through the foundational integration of Alumni Relations and Development both centrally and through collaborations with divisional colleagues; creating an organization and culture that fosters diversity and inclusiveness.

Your opportunity:

The Writer, Content Marketing will be responsible for developing strong creative concepts and stories for multi-channel communications and marketing campaigns that support fundraising and alumni relations objectives.

Under the direction of the Director of Integrated Content and in support of Sr Writers, the Writer, Content Marketing will set the highest standards for content marketing copy by crafting emotionally appealing stories and messages that grab and sustain attention, while inspiring and motivating our target donor and alumni audiences to act and engage with U of T.

The writer will be responsible for researching, editing, planning and developing Advancement branded content and other strategic brand communications, working closely with design, digital and project management teams on the production of these materials from concept to final publishing across a variety of platforms such as the U of T central campaign and alumni websites, social media, direct mail and events.

Overall, they will play a vital role in fulfilling our commitment to delivering high-quality conceptual, writing services through the Advancement Communications and Marketing department.

Your responsibilities will include:

1. Planning and developing an integrated multi-channel (stories, messages, social posts, promotional copy, event materials, and emails/e-newsletters) communications strategy independently
2. Cultivating ongoing, high-profile prospective partnerships that advance strategic agendas
3. Developing and implementing communication plans that support strategic objectives
4. Conducting detailed data analysis to inform management decision making
5. Determining work priorities based on knowledge of deadlines
6. Creating and/or editing original, published content and materials
7. Conducting interviews with individuals for University publication
8. Proofreading and fact-checking content

Essential Qualifications:

1. Bachelor's Degree (communications, journalism, English, etc); or acceptable combination of equivalent experience.
2. Minimum five years experience in a content marketing environment – agency or internal inhouse team.
3. Experience in writing and copy-editing; demonstrating that writing is clear, captivating and original.
4. Experience using a CMS and directly publishing content to websites as well as building and preparing stories for publishing.
5. The successful candidate will have demonstrated, through a portfolio of samples, professional-level writing ability with respect to style, organization and structure, rhetoric, appropriateness to subject, and breadth of subject matter.
6. Great storyteller who can help us convey U of T’s incredible impact on society in ways that drive greater interest, engagement and support for our mission.
7. Ability to demonstrate a strong command of both short- and long-form copy by providing and portfolio of samples that exemplifies a broad range of expertise across web, video scripts, social media, and advertising content.
8. A solid understanding of brand positioning, the creative process, and the importance of a content marketing strategy.
9. Ability to manage multiple priorities and time effectively against competing deadlines.
10. Strong presentation skills with experience pitching creative ideas succinctly.
11. Understanding techniques and optimization of online content. Microsoft Office suite (Mac or PC-based) is required.
12. Broad familiarity with web-based research tools for content development is essential.
13. Knowledge of Microsoft Office suite, familiarity with Adobe Creative Suite, project management systems, file sharing platforms.

To be successful in this role you will be:

• Insightful
• Multi-tasker
• Organized
• Resourceful
• Team player

Closing Date: 05/07/2025, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:

USW Pay Band 14 -- $90,056. with an annual step progression to a maximum of $115,169. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Fiona Chan

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged, and their lived experience shall be taken into consideration as applicable to the posted position.