What If Tomorrow Producer

Underknown; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Work from home

Studio in Toronto

Job summary

Underknown is seeking a creative producer to lead and scale the What If Tomorrow channel from Toronto in a hybrid role. You will collaborate with editors, writers, and artists to ideate, package and produce high-quality videos, and leverage AI tools to optimize pre- and post-production workflows.

You will also explore new formats, craft compelling stories from current topics, and manage multiple episodes while ensuring strong audience engagement and performance data informs decisions.

Qualifications

• 2+ years of experience in YouTube content creation, video production, and digital media production.
• Ability to produce engaging long-form episodes (20–30 minutes) through a journalistic lens.
• Experience managing multiple projects, building formats, and coordinating social strategies.
• Experience with AI tools for ideation, research, pre-production and production tasks.

Responsibilities

• Lead the What If Tomorrow channel with editors, writers, hosts and artists to unify the vision.
• Experiment with new formats, including on-camera content.
• Oversee pre-production, production and post-production for each video (ideation, packaging, outlines, scripts, shooting, editing).
• Resolve creative and technical problems and overcome hurdles.
• Test new formats across video, social posts, Short-Form content and community engagement.

Skills

YouTube Experience

Journalism Background

Data-Driven Producer

AI TaskMaster

Job description

This is a creative production role where you will be responsible for managing, ideating, & producing this new channel into a fully realized Underknown show. You are responsible for pitching ideas, working with editors, writers & artists to bring those ideas to life in videos, monitoring how content performs after publishing, and building new formats & workflows to scale the channel.

The role requires a deep understanding of YouTube as a medium, including its unique language, audience psychology, and the mechanics of online attention. You must balance the art and science of production, creating content that is informed by data but without sacrificing creative quality.

Day-to-day, you will act as the hub for pre-production, ideation, packaging, production, and post-production tasks. This includes finding irresistible stories, framing them effectively, and ensuring the production team executes quickly at the highest quality. Many of these tasks will be enabled or automated by various AI tools and skills.

NOTE: This is a Hybrid Role from Toronto, ON. Applicants must be able to come into the office once a week, and be available for shoot days.

Application Deadline: October 30, 2026

Responsibilities

• Lead the What If Tomorrow channel, including editors, writers, host & artists to create one unified vision of videos.
• Experiment with new formats, including being on-camera
• Lead the pre-production, production and post-production phases for each video, including ideation, packaging, researching, outlines, scripts, shooting, editing, etc.
• Solve creative and technical problems, overcome hurdles.
• Test new formats, including videos, social media posts, Short-Form content, and community engagement posts.

Qualifications you bring

• YouTube Experience: You have 2 or more years of experience in YouTube content creation, video production, and digital media production. You have a proven track record of making content that engages and retains audiences on YouTube: you understand what makes people click, watch, and come back.
• Journalism Background: You keep up to date on news, geopolitics, and trending topics, and know how to craft that into a story. You have a proven ability to produce engaging, long-form (20–30 minute) episodes, through a Journalistic lens.
• Data-Driven Producer: You know how to manage multiple different projects simultaneously, working on new episodes, building new formats, and building out social media strategies alongside other teams.
• AI TaskMaster: You know how to use various AI production tools for ideation, research, pre-production, and production tasks.

Why work at Underknown?

• Your work will be seen by millions of people around the world.
• Work from home and at our studio in Toronto with an international team of creators and thinkers.
• A manager who deeply cares about your development and makes a personal investment in your career at Underknown.
• A team that trusts and wants to win together and has a work hard but have fun attitude
• Work for a values-driven company; we don’t work with brands and organizations that pollute the planet and exploit people.

Underknown is a creator-led media company making high-quality, long-form videos for YouTube and beyond. We produce factual storytelling that explains science, tech, and the natural world in engaging, accessible ways. Our global team runs 100+ channels in multiple languages, reaching 70 million monthly viewers. While YouTube is our core platform, we also publish on Snapchat, Facebook, MSN, and operate the Popular Science streaming TV channel.

We know that applying to a new role takes a lot of work and we sincerely value your time and your interest in Underknown. We’re looking forward to reading your application. We thank all applicants, though only those selected will be contacted.

Underknown is committed to a workforce that is reflective of the diverse populations that we serve. We are committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. We have implemented policies with respect to accommodating people with disabilities. If you require accommodation at any time during your application or employment with Underknown, please contact the Human Resources Department.