Web Experience Specialist

EF Education First; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

EF Education First is seeking a Web Experience Specialist to drive the optimization of public-facing websites. This full-time role, based in Toronto, offers a hybrid work environment and involves collaborating with the marketing team to enhance the digital user experience. Benefits include competitive salary, comprehensive health insurance, and opportunities for professional growth.

Benefits

Four weeks paid vacation

11 paid holidays

20% company match on RRSP contributions

Comprehensive health, dental, vision insurance

Wellness benefits including annual reimbursement

Flexible hybrid work model

Access to professional growth opportunities

Fun collaborative team environment

Qualifications

• 3-4 years of experience in Google Analytics, Technical SEO, and Headless CMS management.
• Strong organizational skills and attention to detail.
• Excellent interpersonal and communication skills.

Responsibilities

• Develop and maintain website strategy focusing on maintenance and optimization.
• Create and edit landing pages and web content.
• Collaborate on web experiences across departments.

Skills

Digital Marketing

Website Optimization

Technical SEO

Google Analytics

Headless CMS Management

jQuery

Responsive Design

UX/UI Principles

Data-driven Reporting

Problem-solving

Education

Related Degree

Job description

Web Experience Specialist
EF Educational Tours
Full-Time
Starting Date: November 2024
Location: Toronto, ON - Hybrid (Opportunity to work in-office 3 days a week and from home 2 days a week. This is not a remote role.)

Role Description: We are seeking a talented and passionate Web Experience Specialist to join EF Educational Tours. The role involves driving daily operations and optimization of our public-facing websites, implementing dynamic content, and supporting our digital content strategies. This is a full-time position with an immediate start. Reporting to the Growth Marketing Manager, you will work closely with the Marketing team to support website strategy, front-end maintenance, reporting, optimization, and tech integrations, primarily using Storyblok headless CMS. You will add and edit content, analyze market data and digital traffic, and ensure brand consistency. The ideal candidate enjoys learning new tools, is familiar with current digital tactics, and is detail-oriented. This role does not involve content creation or writing.

What You’ll Be Doing:

1. Develop and maintain website strategy with the Growth Marketing Manager, focusing on maintenance, reporting, and optimization.
2. Create landing pages and content pages.
3. Use CMS to develop and test new components on the website.
4. Update and edit web content as needed.
5. Optimize the website to improve conversion rates, engagement, and time spent.
6. Apply strategic best practices to enhance website performance.
7. Plan, test, and report on web optimizations within testing frameworks.
8. Collaborate across departments to create inspiring web experiences.
9. Bring innovative ideas with a proactive, enthusiastic, and solutions-oriented approach.

Who You Are:

• Excellent interpersonal and communication skills.
• Knowledge of digital marketing and website optimization's role in organic and paid marketing.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects in a fast-paced environment.
• A related degree is a plus.
• 3-4 years of experience in:
• Google Analytics and GA4, including data layer variables and journey attribution.
• Technical SEO management and best practices.
• Headless CMS management and component creation (Storyblok & Sitecore preferred).
• JQuery, REST APIs, React endpoints and architecture.
• Responsive design, UX/UI principles, and WCAG2.0 familiarity.
• Ad platform, pixel integration, troubleshooting, and Google Tag Manager.
• Personalization, Conversion Rate Optimization, and form testing.
• Creating landing pages with dynamic content.
• Executing and reporting on A/B and iterative testing models.
• Additional preferred skills:
• Proactive troubleshooting of web platforms.
• Data-driven reporting for diverse audiences.
• Problem-solving and analytical skills.
• Basic knowledge of marketing automation and CRM, especially Salesforce Sales Cloud.
• Quick learner, proactive, and relationship builder across teams.
• Interest in global education and travel.

Why You’ll Love Working Here:

• Work in a bright, downtown office as part of a fun, collaborative team making an impact. Recognized as one of Greater Toronto’s Top Places to Work in 2023.
• Enjoy free coffee, beer, and snacks.
• Opportunities to travel with customers for free at least once a year.
• Access to professional growth through trainings, workshops, and talks.
• Four weeks paid vacation, 11 paid holidays.
• 20% company match on RRSP contributions (25% after 5 years).
• Comprehensive health, dental, vision, life, and disability insurance.
• Wellness benefits including a $500 annual reimbursement.
• Discounts on travel, language schools, childcare, and more.
• Flexible hybrid work model with up to two remote days per week.
• Competitive salary with bonus potential.