Web / E-Commerce Coordinator

Mark Anthony Wine & Spirits; West Kelowna; On-site; CAD 48,000 - 55,000; Full time

Job summary

A leading company in the beverage industry is seeking a Web / E-Commerce Coordinator to drive digital marketing initiatives, focusing on email and e-commerce channels. This role involves managing campaigns, website functionalities, and analyzing performance metrics to enhance brand objectives. With a commitment to employee growth and generous benefits, this position offers competitive compensation reflecting both market conditions and individual performance.

Benefits

Company-matched RRSP contributions

Extended health and dental benefits

Maternity & Adoption Leave Top Up

Paid time off

Learning and development programs

Qualifications

• 1+ years of digital marketing experience with expertise in website management and email marketing.
• Experience in direct-to-consumer businesses or luxury products is preferred.
• Marketing agency experience is a plus.

Responsibilities

• Create, schedule, and deploy email campaigns including promotional campaigns.
• Manage e-commerce sales and POS operations through Commerce7.
• Coordinate website development, including promotional landing pages.

Skills

Digital marketing

E-commerce management

Email marketing

Website management

Segmentation

Education

Bachelor's degree in marketing, business, commerce or other relevant education

Tools

Commerce7

WineDirect

Job description

The Web / E-Commerce Coordinator’s role is to design, create and deliver digital marketing programs to support IWBC expansion, growth and revenue, focusing on email and e-commerce channels. They are responsible for the execution of campaign elements in the appropriate channels to meet brand objectives, including aligned messaging and timing.

Accountabilities & Impact :

• Email Campaign Execution : Create, schedule, and deploy email campaigns from briefs, including promotional, automated, and lifecycle communications.
• E-Commerce & POS Management : Act as an expert resource for managing e-commerce sales and POS operations through Commerce7, overseeing product setup, and SKU management.
• Website Management & Design : Coordinate the development and ongoing maintenance of websites, including creating promotional landing pages and managing e-commerce functionalities such as carrots, pop-ups, seasonal updates, and product collections.
• List Management & Segmentation : Maintain accurate subscriber lists, segment audiences for targeted messaging, and ensure compliance with all applicable data and privacy regulations.
• Reporting & Insights : Monitor and analyze key email and website performance metrics (open rates, CTR, conversion rates), and communicate insights to the Digital Marketing team to support continuous improvement efforts.

Skills & Experiences Needed :

• Bachelor’s degree in marketing, business, commerce or other relevant education
• Minimum 1+ years of digital marketing experience, with demonstrated expertise across website management, digital advertising, email marketing, and social media platforms.
• Proven experience with e-commerce platforms, preferably Commerce7 or WineDirect.
• Previous experience in direct-to-consumer businesses, wine or beverage, hospitality goods, luxury products.
• Marketing agency experience considered an asset

Why Join Us?

Iconic Wineries of British Columbia is committed to hiring, engaging, and growing qualified, talented, and motivated team members at every level of our organization. We offer competitive compensation that recognizes individual and company performance. The typical hiring range for this position is $48,000 - $55,000 annually complemented by a bonus plan; the base pay is determined by market location and job-related knowledge, skills, experience, and education.

As part of our Total Rewards program, we are also proud to offer :

• Company-matched RRSP contributions
• Extended health and dental benefits, and mental health plans with 24 / 7 access to a primary care physician via Lumino Health
• Maternity & Adoption Leave Top Up and Paid Secondary Caregiver Leave
• Paid time off
• An extensive offering of world leading learning and development programs to empower your career development – in-person and digital offerings with internationally renowned resources like Franklin Covey and Lumina.

At Iconic Wineries of British Columbia, we exist to Unearth the Extraordinary :

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are :

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.