Web Designer (Social Media Strategist) - REPOST

City of Vancouver; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

An innovative city is seeking a dynamic Web Designer and Social Media Strategist to enhance its online presence. This role involves collaborating with various departments to create engaging content, manage social media channels, and ensure compliance with corporate standards. The ideal candidate will have a strong background in social media management, graphic design, and web writing, along with a passion for digital communication. Join a team that values sustainability, equity, and community engagement, and contribute to making Vancouver one of the world's most liveable cities. This position offers an exciting opportunity to shape the city's digital narrative and connect with diverse communities.

Qualifications

• 3+ years of experience in social media coordination and digital graphic design.
• Strong writing skills and ability to create engaging web content.

Responsibilities

• Coordinate social media strategies and provide content guidance.
• Monitor social media channels and ensure compliance with guidelines.

Skills

Social Media Management

Graphic Design

Web Writing

Digital Videography

Content Management Systems

Event Planning

Education

Certificate or Diploma in Communications

Experience in Social Media Coordination

Tools

Adobe Photoshop

Hootsuite

Web Analytics Tools

Job description

Web Designer (Social Media Strategist) - REPOST

Requisition ID: 41559

Organization

Located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples, Vancouver has a commitment to becoming a City of Reconciliation. Vancouver consistently ranks as one of the world’s most liveable cities and is working towards being the greenest city in the world. Named among Canada's Top 100 Employers, BC's Top Employers, and Canada's Greenest Employers, the City of Vancouver seeks colleagues who can help shape and embody our core commitments to sustainability, reconciliation, equity and outstanding quality of life for all residents.

Consider joining our committed team of staff and being part of an innovative, inclusive and rewarding workplace.

Main Purpose and Function
Reporting to the Manager of Communication in Park Board, this position provides advisory and support services to the communications, marketing, parks, recreation and business services teams and lends strategic advice to social media account/project managers in client departments.

Specific Duties and Responsibilities

Coordination

• In collaboration with client departments and the Park Board Communications management team, evaluates social media requirements; advises clients on content and presentation; defines process and required resources; recommends solutions and alternatives.
• Monitors social media channels for content compliance with editorial guidelines and standards, usability and accessibility; recommends enhancements as appropriate.
• Provides information and guidance on corporate standards to staff and consultants engaged in social media channels; provides or recommends staff training as appropriate; provides front-line help desk support in troubleshooting and responding to social media channel problems.
• Assists in posting engaging content; provides a single tone and voice for Park Board social media presence.
• Assists in onboarding new social media accounts. This includes working with Managers to identify account objectives, assessing staff ability to post, setting up accounts, organizing passwords, training staff as needed.
• Liaises with technical specialists and the web team on technical and operational processes related to social media platform integration and works with same on the resolution of development and support issues.
• Researches, tests, assesses and recommends best practices, trends, new standards and tools related to social media, usability and accessibility; develops and recommends standards and tools; re-evaluates standards based on new developments in social media; stays current on social media trends.

Analysis and Reporting

• Assists in benchmarking and tracking effectiveness of social media campaigns & gathering data for regular reporting.
• Researches, tracks analytics, and prepares reports on project/issue-specific social media activity.
• Recommends useful metrics & uses appropriate tools to track reputation/sentiments and analyze & deliver key insights to managers.
• Monitors/tracks brand-related social media activity and responds in a timely manner to ensure and maintain positive presence.

Digital Design and Videography

• Provides graphic design support for social media channels and other online environments; designs graphic elements and integrates images for campaigns and public engagement for client departments.
• Produces short videos suitable for social sharing. Demonstrated capacity or willingness to train in video production and editing for social channels.

Qualifications
Education and Experience:

• Completion of an educational program (certificate or diploma) in a field related to communications, journalism or marketing. Three (3) or more years’ experience in social media coordination, web writing, and digital graphic design. An equivalent combination of education and experience will also be considered.

Knowledge, Skills and Abilities:

• Strong experience, up to date on current trends, and active posting with standard social media platforms (Facebook, Instagram, Twitter, LinkedIn, and YouTube) and demonstrated passion for social media as a whole.
• Extremely personable and engaging, able to project a personality through online channels.
• Strong and engaging writing skills, passion for creating interesting and engaging web content.
• Strong digital design skills; creative flair, originality and a strong visual sense.
• Organized, detail-oriented and able to multi-task. Experience in event planning an asset as social coordinator often works as part of a team in preparing and staging Park Board events for media and public.
• Familiarity with content management systems, web analytics preferred.
• Knowledge of Hootsuite Enterprise, Hootsuite University certified; Sysomos Heartbeat measurement tools (or other social media analysis tools).
• Strong computer and graphic software knowledge including Adobe inDesign, Adobe Photoshop, web page editing, or equivalent computer applications.
• Demonstrated ability to work independently as well as part of inter-disciplinary work teams, and to work within defined timelines is essential.
• Able to take initiative, but accepting of feedback and guidance.
• Knowledge of local government; experience working with elected officials is an asset.
• Experience working with multicultural communities is an asset.

Business Unit/Department: Office of the City Manager (1010)

Affiliation: CUPE 15 Non Pks

Employment Type: Temporary Full Time

Position Start Date: February, 2025

Position End Date: February, 2026

Salary Information: Pay Grade GR-024: $42.04 to $49.65 per hour

Application Close: January 12, 2025

At the City of Vancouver, we are committed to recruiting a diverse workforce that represents the community we so proudly serve. Indigenous peoples, people of colour, 2SLGBTQ+ persons including all genders and persons with disabilities are encouraged to apply. Accommodations will be provided upon request during the selection process.