Web Applications Developer

Walinga Inc; Guelph; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in Ontario is seeking a Web Applications Developer focused on Marketing Systems. The role encompasses designing and maintaining tools that enhance marketing operations and data analysis. Candidates should have significant experience in web development and collaboration with marketing teams, ensuring data integrity and functionality in applications.

Benefits

Health insurance

Dental insurance

Vision insurance

Tuition reimbursement

Life insurance

Qualifications

• Minimum 5 years experience in marketing tool development.
• Experience with content management systems.
• Familiarity with marketing tools and APIs.

Responsibilities

• Design and maintain web-based applications for marketing.
• Collaborate with marketing and sales teams.
• Integrate third-party APIs for consolidated marketing data.

Skills

Backend Development

UI/UX Design

SEO Best Practices

Data Validation

Database Management

Education

Degree, diploma, or certification in web-based programming

Tools

Figma

Photoshop

Illustrator

Job description

We are seeking a versatile Web Applications Developer with a focus on Marketing Systems, to design, develop, and maintain custom web-based tools that support marketing operations and business intelligence. This role bridges IT development and marketing analytics by building user-friendly web interfaces, automating workflows, and managing marketing-related data systems to drive smarter, data-informed decisions

• Design, develop, and maintain web-based applications and internal tools for marketing and business users.
• Build dashboards, reporting systems, and data pipelines for marketing data (e.g., CRM, web traffic, email campaign performance).
• Collaborate with marketing and sales teams to understand workflow needs and translate them into effective digital solutions.
• Integrate third-party APIs (e.g., Google Analytics, HubSpot, Meta Ads) to consolidate marketing data into centralized tools.
• Ensure data accuracy, consistency, and accessibility through well-designed backend systems and user interfaces.
• Monitor and optimize performance of web tools and applications, addressing issues proactively.
• Contribute to documentation and user training for internal tools.

Requirements:

• Experience in web development:
• Backend Development: Programming Languages (e.g. Python, Node.js, or PHP), Web Frameworks, Database Management, API Development, and Authentication.
• Design & User Experience: UI/UX Design Tools,Prototyping & Wireframing, and User Testing & Feedback Loops
• SEO & Performance: SEO Best Practices, Performance Optimization, and Analytics Integration.
• DevOps & Hosting: Version Control, Web Hosting/Servers, CI/CD Pipelines, SSL & HTTPS Setup, and Server Monitoring & Logs.
• Security: Data Validation & Sanitization, HTTPS and Secure Headers, Rate Limiting/Bot Protection, and Backup & Disaster Recovery.
• Experience working with databases (eg MySQL, MariaDB, NoSQL) and data processing workflows.
• Experience with content management systems: CMS Knowledge, Content Strategy, and Markdown/Rich Text Editors.
• Experience with marketing and graphic content design tools:
• Familiarity with design tools like Figma (for inspecting UI layouts), basic image editing in Photoshop or Photopea, and working with vector graphics/SVGs using Illustrator or similar tools.
• Ability to export and optimize assets for web use.
• Experience with responsive design principles and collaborating with UI/UX designers is a plus.
• Familiarity with marketing tools such as CRMs, analytics platforms, and related APIs.
• Ability for occasional travel as required.

Academic and Trades Qualifications:

• Degree, diploma, or certification in web-based programming
• Minimum 5 years experience in marketing tool development
• Degree, diploma, or certification in digital marketing or minimum 5 years equivalent related work experience would be an asset.

Posted on June 09, 2025

Available positions 1

Country & Language Canada
English

Location 5656 Hwy 6 North, R.R #5, Guelph, Ontario, Canada N1H 6J2

Job Type Full-time

Expected hours per week 44

Schedule Monday to Friday
Day shift
No weekends

Experience Level 2 years

Qualifications DRIVERS LICENSE 1 Year Required
Information Systems Knowledge 2 Years Required

Benefits Health insurance
Dental insurance
Vision insurance
Tuition reimbursement
Life insurance
Other