Web and Digital Optimization Specialist

AXIATA DIGITAL ADVERTISING SDN BHD; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading digital marketing firm in Calgary is seeking a Web and Digital Optimization Specialist. This role focuses on optimizing digital presence, managing website performance, and carrying out SEO strategies. The ideal candidate will have at least 3 years of experience in digital marketing and be skilled in web analytics, CMS platforms, and conversion rate optimization. The company offers a robust benefits package and a supportive work culture.

Benefits

Flexible work days

Health allowance

Career progression opportunities

RRSP matching program

Qualifications

• 3+ years of experience in digital marketing, focusing on website development.
• Strong grasp of SEO principles and tools.
• Experience with analytics and A/B testing.

Responsibilities

• Develop and maintain the company website and landing pages.
• Implement SEO best practices and monitor performance.
• Plan A/B tests to improve site usability.

Skills

Digital marketing experience

SEO principles

HTML/CSS/JavaScript understanding

A/B testing tools

CMS platforms (WordPress, HubSpot)

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Optimizely

SEMrush

Job description

Overview

We are seeking a results-driven Web and Digital Optimization Specialist with a strong focus on website development and optimization to join our growing marketing team. This role is perfect for a technical marketer who thrives on creating high-converting digital experiences and measuring their impact on business growth.

The successful candidate will be responsible for managing and optimizing our digital presence, with primary focus on website performance, user experience, and conversion optimization. You'll work closely with our marketing team to ensure our digital assets effectively communicate our value proposition to senior executives seeking peer advisory solutions.

Key Responsibilities

• Website Development & Management
  • Design, develop, and maintain the company website, landing pages, and microsites using modern web technologies
  • Ensure mobile-first, responsive, and conversion-focused design across all digital properties
  • Create and optimize landing pages for campaigns, events, and gated content offerings
  • Build and maintain forms for lead capture, event registration, and membership inquiries
  • Collaborate with design and content teams to implement brand-consistent user experiences

• SEO & Performance Optimization
  • Implement SEO best practices, including technical SEO, on-page optimization, and content optimization
  • Monitor and analyze website performance using Google Analytics, Search Console, and other tools
  • Track and report on SEO impact, including rankings, organic traffic, and conversion metrics
  • Optimize site speed, Core Web Vitals, and overall technical performance
  • Conduct keyword research and competitive analysis to inform content strategy

• Conversion Rate Optimization
  • Plan, execute, and analyze A/B tests and multivariate tests to improve site usability and conversions
  • Conduct UX audits and implement improvements based on user behavior data
  • Optimize conversion funnels from initial visit through membership application
  • Test and refine call-to-action placement, messaging, and design elements
  • Monitor and improve key conversion metrics across all digital touchpoints

• Analytics & Data Integration
  • Integrate comprehensive analytics tracking for performance measurement across all digital properties
  • Set up and maintain conversion tracking, goal tracking, and custom events
  • Work closely with marketing operations to ensure accurate data capture and CRM integration
  • Create and maintain dashboards and reports for website performance metrics
  • Provide regular analysis and recommendations based on data insights

• Additional Marketing Support
  • Support email marketing campaigns with optimized landing pages and tracking implementation
  • Collaborate on digital advertising campaigns by creating and optimizing landing page experiences
  • Assist with marketing automation setup and optimization
  • Support event marketing through registration pages, microsites, and tracking implementation
  • Stay current with digital marketing trends, tools, and best practices relevant to B2B executive audiences

Required Qualifications

Technical Skills:

• 3+ years of experience in digital marketing with a focus on website development and optimization
• Understanding of HTML, CSS, JavaScript, or other modern web frameworks
• Skilled in CMS platforms (WordPress, HubSpot, etc.)
• Strong grasp of SEO principles and tools (Google Analytics, Search Console, SEMrush)
• Experienced with A/B testing tools (Optimizely, Google Optimize, VWO)
• Familiar with CRM integration and marketing automation platforms
• Expertise in creating high-converting landing pages and forms
• Strong foundation in UX principles and best practices
• Skilled in web analytics and conversion tracking implementation
• Proficient in Excel/Google Sheets for reporting and analysis

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Media, or related field
• Certification in Google Analytics, Google Ads, or HubSpot preferred
• Experience with advanced SEO tools and techniques
• Familiarity with design tools (Canva, Figma, Adobe Creative Suite)
• Previous experience in a B2B environment with longer sales cycles preferred

Why Join TEC?

• Be part of a culture built on respect and collaboration, where the well-being of every employee is prioritized.
• Benefit from our flex day policy, giving you the freedom to take time off when it matters most.
• Enjoy a robust benefits package, including an annual health allowance to support your wellness journey.
• Clear career progression and continuous opportunities for professional growth and advancement within the company.
• Secure your future with our competitive RRSP matching program.
• Work with influential Canadian business leaders, contributing to the success of Canadian business.
• We provide a thorough onboarding process designed to set you up for success, with continuous support and resources to help you thrive in your role and grow within the company.

We look for candidates who...

• Express our core values: Growth, Caring, Challenge, Trust.
• Come with solutions.
• Communicate boldly and authentically.
• Own their impact.
• Champion: Self, Family, Job.
• Are humble and kind.
• Believe their team is better together.
• Do the best they can until they know better, then do better.

Tec Canada Overview

TEC Canada is a member-based peer advisory community of over 1900 chief executives, entrepreneurs and business owners from across Canada. We have a 39-year track record of helping leaders achieve personal transformation, leadership excellence and enterprise success through the power of confidential peer group meetings, one-to-one executive coaching, business thought leadership and a global network of over 48,000 business leaders. Led by a professionally trained Chair, members participate in a confidential group, meeting regularly to interact with business experts and draw on the first-hand experience of their peers, exchanging direct, honest feedback to hold one another accountable and advocate success.