Web Analyst - Contractor

Intermedia.net, Inc.; Canada; Remote; CAD 50,000 - 90,000; Part time

Job summary

Join a forward-thinking company that values teamwork and transparency. As a key player in digital marketing analytics, you'll spearhead the optimization of web tracking and deliver actionable insights to enhance user experience. This role offers an exciting opportunity to thrive in a fast-paced environment, where your contributions directly impact success. With a commitment to promoting from within and fostering a collaborative culture, you'll find a place where your voice is heard and your skills are valued. If you're passionate about cloud technology and eager to make a difference, this is the perfect opportunity for you.

Qualifications

• 3-5 years of experience in digital marketing analytics in a B2B environment.
• Proficiency in Google Analytics and web tracking implementation.

Responsibilities

• Optimize web analytics tracking for multiple digital properties.
• Deliver data-driven insights to improve website UX/UI.

Skills

Digital Marketing Analytics

Web Tracking Implementation

Data Reporting

Analytical Skills

Critical Thinking

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics 4

Google Tag Manager

Google Data Studio

Salesforce

Marketo

Unbounce

A/B Testing Tools

Job description

Culture at Intermedia is built on teamwork and transparency.
We hold each other accountable and always have each other’s back!

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Thank you for exploring job opportunities at Intermedia. We are very excited to hear from you!

Our candidates are very important to us. If you are looking for a company where your voice is heard, where you
can make a difference and you love to work in teams to create success together, then you are at the right place.
We hope you become part of the Intermedia family!

Please use the filters below to select the Country/US State and job category where you are interested in
applying. Make sure you attach your resume with your contact information. Our talent acquisition team will
review your credentials and let you know if there is a fit.

*Please note, the following US states are eligible for remote work: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Hampshire,New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin, and Wyoming.

Location: Remote – Open to candidates in the US, Canada, and Portugal

Schedule: 20–30 hours per week

About Intermedia

Are you looking for a company where YOUR VOICE is heard? Where you can MAKE A DIFFERENCE? Do you THRIVE in a FAST-PACED, high-energy sales environment? Do you wake every morning EXCITED to work with GREAT PEOPLE and create SUCCESS TOGETHER? Then Intermedia is the place for you.

Intermedia has established itself as a leading provider of cloud communications and collaboration technology that allows companies to connect better. We have a strong track record of growth, profitability, and creating an environment where everyone matters. Everyone. While we are fast-paced and admittedly a bit intense, we promise that you won’t be bored. You will find Intermedia is a place where you can indulge your passion for creating and supporting great cloud technology. What’s more, we always look to promote from within and have many employees who have been with us 10, 15, and 20+ years!

Culture at Intermedia is built on teamwork and transparency. We hold each other accountable and always have each other’s back!

Are you ready to make your mark?

What You Will Be Doing:

• Spearhead the setup and ongoing optimization of web analytics tracking for multiple digital properties, including US and UK websites, Unbounce landing pages, microsites, and control panels (HostPilot, Partner Portal, Partner Sales Portal). Develop custom tracking codes, collaborate closely with development teams, and establish robust QA procedures to ensure data integrity.
• Design and launch high-performing SEM landing pages utilizing Unbounce, driving conversions and enhancing campaign ROI.
• Deliver data-driven insights and actionable recommendations to improve website UX/UI (e.g., homepage navigation updates) and optimize SEM campaign effectiveness.
• Provide comprehensive ad-hoc analytics reporting to marketing and project management stakeholders, addressing specific project needs with precision.
• Monitor and investigate anomalies in analytical data, such as discrepancies in lead source attribution in Salesforce or issues with SEM leads syncing in Marketo.
• Oversee the entire lifecycle of A/B testing on the website, including planning, execution, and result analysis to continually refine and enhance user experience.
• Develop automated tools to generate custom reports at regular intervals, ensuring stakeholders have access to accurate and timely data.
• Conduct thorough reviews of automated reports to verify data accuracy and maintain confidence in analytics output.
• Stay abreast of the latest SEO and SEM trends and advancements, applying cutting-edge practices to refine analytics and deliver meaningful insights.

Experience:

• 3–5 years of hands-on experience in digital marketing analytics, web tracking implementation, and data reporting in a B2B environment.
• Prior experience working in the SaaS, cloud technology, or a similarly fast-paced tech industry is strongly preferred.
• Technical Skills & Tools:
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Google Data Studio or other BI/dashboard tools (e.g., Tableau, Looker).
• Experience with A/B testing tools such as Google Optimize, Optimizely, or similar platforms.
• Familiarity with Salesforce and Marketo for tracking lead attribution and campaign performance.
• Experience using Unbounce to create and optimize landing pages.
• Strong analytical and critical-thinking skills with a detail-oriented mindset.
• Ability to communicate complex data findings clearly to non-technical stakeholders.
• Comfortable working cross-functionally in a collaborative, fast-paced environment.

Diversity, Inclusion, and Equal Opportunity

We hire, promote, and compensate employees based on their ability to perform their job responsibilities, without regard to race, color, creed, religion, sex, gender, marital status, national origin, ancestry, age, citizenship, physical or mental disability, sexual orientation, or any other basis protected by applicable law (collectively referred to in our Code of Conduct as “Protected Classes”). We do not tolerate employment discrimination in the workplace, and we are committed to making reasonable accommodations for identified disabilities or other limitations as required by all applicable laws. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.