[Wattpad] Creative Strategist, Performance Marketing (Independent Contractor)

WEBTOON Entertainment Inc.; Toronto; Remote; CAD 55,000 - 90,000; Full time

Job summary

An innovative firm is seeking a Creative Strategist to enhance performance marketing through compelling ad concepts and campaigns. In this role, you will leverage your passion for storytelling and expertise in social media to create impactful advertising strategies that resonate with audiences. Collaborating with a dynamic team, you will conduct research, manage creative projects, and derive insights from performance metrics to continually optimize ad effectiveness. This is an exciting opportunity to shape the future of digital marketing in a remote-friendly environment, where your creativity and strategic thinking will play a pivotal role in driving success. If you thrive in a fast-paced, collaborative setting and are eager to make a difference, we invite you to apply!

Qualifications

• Passion for storytelling and a deep understanding of social media advertising.
• Experience in project management and data-driven decision making.

Responsibilities

• Design and manage advertising concepts and campaigns across multiple platforms.
• Analyze performance metrics to optimize ad strategies and concepts.

Skills

Project Management

Data Analysis

Visual Storytelling

Copywriting

Advertising Trends Knowledge

Creative Concept Development

Social Media Marketing

Research Methods

Education

Degree in Marketing, Design, Advertising, or Communications

Tools

Google Meet

Zoom

Job description

[Wattpad] Creative Strategist, Performance Marketing (Independent Contractor)

Join to apply for the [Wattpad] Creative Strategist, Performance Marketing (Independent Contractor) role at WEBTOON.

Wattpad’s vision is to entertain and connect the world through webnovel stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Representing a tapestry of cultures and languages, around the world come to Wattpad every month to share and discover stories they can’t find anywhere else. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!

As our new Creative Strategist, you will contribute to the performance marketing practice at Wattpad by designing advertising concepts and campaigns, including managing creative development operations, building up our knowledge base of effective creative approaches through testing & experimentation, and supporting the development of systems and processes that will allow the marketing team to thrive. You will have the opportunity to derive insights from Wattpad’s existing base of monthly visitors and industry best practices and trends to help inform our current and future ad creative strategy for existing and new channels.

This is a contract for an initial 3 months in duration with the possibility of being extended.

What you’ll be doing:

• Conducting research to stay up to date with advertising trends, techniques and best practices, while identifying opportunities for our campaigns.
• Generating unique and effective advertising concepts for Wattpad including project managing creative and copy direction, briefing, consolidating feedback, and timely delivery across all formats (static, video, carousel, stories, etc.)
• Storyboarding ad concepts shortlisted from your idea backlog and presenting them to the team during creative kickoff.
• Extracting ideas from other team members to build concepts that can work for ad campaigns while supporting broader marketing and business goals.
• Ensuring ad briefs and creatives meet Brand Guidelines and the standards of what makes a high-performing ad set for our business.
• Using performance metrics from the advertising platforms alongside input from the Performance Marketing Manager to understand what concepts are working and what we should test next, presenting insights with the broader team at a regular cadence.
• Leveraging performance insights to consistently optimize our ad creative strategy and apply winning strategies to upcoming campaigns with flexibility.

What we're looking for:

• A highly engaged Wattpadder! Passion for the platform, Wattpad stories, and their creators is a must.
• In-depth understanding of how to create the best content and ads for Instagram, Facebook, YouTube, X, and TikTok.
• Educational or working experience in marketing, design, advertising, or communications.
• Strong organizational or project management skills.
• You can demonstrate an understanding of paid media channels and have a point of view on which brands are doing amazing work in marketing/advertising.
• You are comfortable with and excited by data, and can glean learnings and insights from numbers to make data-driven decisions.
• Ability to recognize successful concepts and devise a strategy to systematically experiment with variations of them.
• Strong visual storytelling skills and proficiency with copywriting optimized for ads.
• Ability to clearly articulate creative concepts through written, verbal and visual communication.
• Understanding of research methods and tools that can be used for knowing our potential and existing users and generating ad concepts.
• Ability to work well with cross-functional Creative and Growth teams that contain both left and right brain thinkers.

Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.

Culture and Diversity

Wattpad is an equal opportunity employer. We do not discriminate. Period. Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity.

If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.

Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.