VP, Travel Advisor Marketing

Kensington Tours; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

Kensington Tours is seeking a Vice President of Travel Advisor Channel Marketing to lead innovative marketing strategies and campaigns. This senior leadership role will focus on enhancing travel advisor engagement and loyalty while driving sales growth through strategic events and tailored marketing efforts. The position demands extensive experience in B2B marketing within the luxury travel sector.

Qualifications

• Minimum 15+ years in B2B marketing, 5+ in a senior role.
• Experience in the travel industry and luxury segment.
• Proven success in large field sales and loyalty programs.

Responsibilities

• Develop B2B marketing strategies aligned with sales goals.
• Lead planning and execution of strategic B2B events.
• Design and launch loyalty programs for travel advisors.

Skills

Leadership

Analytical Thinking

Communication

Education

Bachelor’s degree in Marketing or Business

Master’s degree preferred

Job description

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime.

We achieve this because of our extraordinary people, experts with deep knowledge of their destinations. For over 120 countries worldwide, and across each of our brands – Tours, Cruises, Villas, Yachts, Jets, and Air – their expertise powers our steadfast promise: See the world, differently.

We are seeking a strategic and results-driven Vice President of Travel Advisor Channel Marketing to lead the development and execution of marketing programs that support our North American Outside Sales team, drive travel advisor engagement, and deepen brand loyalty. This senior leader will design and deliver high-impact B2B campaigns, an industry-leading loyalty program, and best-in-class strategic events — ensuring Kensington remains the preferred luxury tour operator for travel professionals across North America.

Key Responsibilities

Sales Enablement & B2B Marketing Strategy

• Develop and lead a B2B marketing strategy aligned with sales goals, market trends, and brand priorities
• Build and execute tailored campaigns, sales tools, and presentations to support Outside Sales in driving conversion and advisor acquisition
• Collaborate closely with Sales leadership to align goals, identify needs, and track impact

Loyalty & Advisor Engagement

• Design and launch a differentiated loyalty program that recognizes, rewards, and retains high-performing travel advisors and attracts new advisors, funded by coop initiatives
• Create lifecycle marketing journeys and CRM strategies to deepen engagement and repeat business from advisors
• Leverage segmentation and personalization to drive targeted messaging across the advisor base

Strategic Events & Partnerships

• Lead the planning and execution of strategic B2B events, including trade shows, advisor appreciation trips, co-branded activations, and hosted panels
• Oversee all aspects of event marketing — pre-event promotion, on-site experience, and post-event conversion
• Cultivate key partnerships within the luxury travel community and industry associations to elevate brand presence
• Build, manage, and inspire a high-performing B2B marketing team
• Foster cross-functional collaboration with Brand, Digital, CRM, Product, and Sales
• Report on KPIs and deliver ongoing insight into campaign performance, advisor engagement, and sales enablement effectiveness

Success Metrics

Success in this role will be measured by:

• Increase in qualified advisor leads and acquisition driven by B2B campaigns
• Growth in advisor engagement and trip volume via the loyalty program
• Advisor retention rate and repeat sales year-over-year
• Event ROI, including attendance rates, conversion metrics, and NPS
• Sales team satisfaction with marketing tools and support (measured via quarterly survey)
• Revenue attribution from B2B marketing initiatives and coop-funded campaigns
• Team performance and development, including hiring, retention, and engagement

90-Day Plan

Month 1: Discover & Align

• Conduct stakeholder interviews across Sales, Product, and Marketing teams
• Audit current B2B marketing, loyalty, and event programs
• Analyze advisor segments, CRM data, and top-performing sales tools
• Align on KPIs and strategic priorities with SVP, Marketing and Sales leaders
• Present updated B2B marketing strategy framework and loyalty program blueprint
• Identify quick-win enhancements for current advisor communication and lifecycle campaigns
• Define 12-month B2B calendar including events, campaigns, and seasonal pushes
• Begin building foundational collateral to support Outside Sales
• Launch loyalty program pilot or enhancement plan
• Roll out first strategic campaign and/or event activation
• Establish B2B performance dashboard and reporting cadence
• Begin hiring or restructuring team as needed to support long-term growth

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred
• Minimum 15+ years of progressive experience in B2B marketing, with at least 5 in a senior leadership role
• Proven experience in the travel industry, with deep understanding of the luxury segment and travel advisor landscape
• Demonstrated success in supporting large field sales teams, developing loyalty programs, and executing high-end B2B events
• Strategic thinker with strong analytical acumen and a bias for action
• Exceptional leadership, communication, and stakeholder management skills
• Comfortable operating in a fast-paced, entrepreneurial environment

Why Join Kensington Tours?

At Kensington, we blend luxury travel with strategic innovation. As a recognized North American leader in curated, custom travel, we offer a fast-paced entrepreneurial environment, access to some of the most coveted travel audiences in the world, and the opportunity to shape a new revenue-driving function with visibility at the highest levels of the organization.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

We thank all candidates for their interest however only those selected for an interview will be contacted.

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