VP, Sales

AgencyAnalytics; Toronto; On-site; CAD 150,000 - 200,000; Full time

Job summary

A leading B2B SaaS company in Toronto is looking for an experienced VP of Sales to drive a scalable sales strategy and lead a high-performing team. The ideal candidate has over 7 years of SaaS sales experience and a proven record of achieving significant revenue growth. This role offers the opportunity to shape sales processes and collaborate cross-functionally to elevate company performance.

Qualifications

• 7+ years of experience in SaaS sales leadership.
• Proven track record of driving $5M+ in annual revenue.
• Strong expertise in PLG and SLG sales strategies.

Responsibilities

• Develop and execute a scalable sales-led growth strategy.
• Lead go-to-market efforts for enterprise opportunities.
• Build and mentor a high-performing SaaS sales team.

Skills

Building and scaling SaaS sales teams

Enterprise sales expertise

Data-driven mindset

Collaboration with cross-functional teams

Job description

Job Description

Description

At AgencyAnalytics, we empower marketing agencies with cutting-edge tools to streamline their reporting processes and elevate their client relationships. As a leading B2B SaaS company, we specialize in providing automated reporting software tailored to the unique needs of marketing professionals worldwide. Our mission is to revolutionize how agencies analyze and communicate data, ultimately helping them drive better client results.

We’re seeking an experienced VP of Sales to scale and lead our sales function. You will be responsible for developing and executing a scalable SLG strategy that complements our existing PLG approach. You will define our sales processes, build and lead a high-performing team, and work cross-functionally to drive revenue growth. This role is ideal for a leader with deep SaaS sales expertise who has successfully blended PLG with an enterprise sales motion.

Reporting to our Chief Sales & Marketing Officer, you’ll be responsible for :

1. Sales-Assisted Strategy & Execution

Develop and execute a scalable sales-led growth (SLG) strategy that seamlessly complements our existing PLG motion.

Define and continuously improve sales processes, ensuring alignment with our PLG foundation and maximizing conversion from sales-assisted opportunities.

Scale our predictable revenue engine through CRM optimization, sales automation, and data-driven performance tracking.

Partner with RevOps to design lifecycle programs that convert self-serve users into high-value customers through assisted sales touch points.

1. Expansion & Growth

Drive expansion revenue across our customer base, identifying upsell, cross-sell, and retention opportunities, especially in mid-market and enterprise accounts.

Align closely with customer success and RevOps to develop account expansion playbooks that increase ARPU and customer lifetime value.

Contribute to company-wide growth planning and revenue forecasting, ensuring accurate pipeline and growth assumptions for board-level reporting.

1. Enterprise Sales & GTM

Lead go-to-market efforts for larger deals and enterprise opportunities, including complex use cases and multi-stakeholder environments.

Establish an enterprise sales motion that shortens deal cycles, improves win rates, and delivers repeatable six-figure deal outcomes.

Partner with marketing and RevOps to design ABM programs that convert highly-targeted prospects into high-value customers.

Collaborate with product, product marketing, and marketing on enterprise positioning, pricing strategy, and objection-handling frameworks.

Build a strategic narrative tailored to C-level buyers, informed by a deep understanding of agency and marketing technology workflows.

1. Sales Leadership & Team Building

Build, mentor, and scale a high-performing SaaS sales team focused on outbound, inbound-assisted, and expansion motions.

Hire and develop a top-tier sales team, fostering a culture of accountability, coaching, and continuous learning.

Define and manage performance KPIs, compensation models, and enablement strategies to drive consistent quota attainment.

Serve as a strategic advisor to executive leadership, bringing sales insights to broader company decisions, including product roadmap and customer success evolution.

What You'll Bring

• 7+ years of experience in building, scaling, and leading SaaS sales teams as a VP of Sales or Sales Director.
• Proven track record of successfully scaling SaaS sales teams to drive $5M+ in annual revenue.
• 5+ years of experience leading SaaS enterprise technology sales teams, ideally in MarTech or SalesTech.
• Experience selling SaaS with an ARPU of $5,000 / month+, with a strong understanding of longer sales cycles and solution-selling.
• Deep experience in high-velocity, shorter sales cycles, ideally within a PLG-driven SaaS company.
• Expertise in defining and implementing effective sales strategies, including hiring and developing top talent.
• Strong ability to collaborate cross-functionally with marketing, product, and customer success teams.
• Data-driven mindset with a passion for optimizing sales processes and performance metrics.

Nice to Have

• Experience working in a bootstrapped SaaS company or a rapidly growing startup.
• Familiarity with sales solution architecture and collaborating with product teams to close enterprise deals.
• Experience with building platform partnership programs to drive revenue.
• Previous experience transitioning a PLG company into a hybrid PLG + SLG sales model.