VP of Sales, Senior Living (Remote, Ottawa)

Blacksmith Agency LLC; Ottawa; Hybrid; CAD 180,000 - 320,000; Full time

Job summary

Blacksmith Agency is seeking a VP of Sales for Senior Living to own large multi-location deals from first meeting to signed contracts. This is an individual contributor role with a $2M annual quota and no direct reports, focusing on senior living operators and home care groups across many communities.

You will work with our inbound and sales development teams to secure meetings, then manage the end-to-end cycle, including discovery, proposals, negotiation and closing over multi-location

Qualifications

• Requires a track record of closing $1M+ annually on large, multi-location or enterprise accounts.
• Experience selling into senior living groups or similar multi-location buyers.

Responsibilities

• Own the full sales cycle for large multi-location deals: discovery, proposal, negotiation and close (3–12 months).
• Engage with owners, regional operators and marketing leaders at the table.
• Drive expansion to additional locations and services once a group signs.
• Develop proposals with strategists and leadership for the deals that matter most.

Skills

Enterprise sales

Strategic selling

Consultative selling

Closing deals

Job description

Blacksmith Agency

• Sales
• Full time
• Remote (USA or Canada)

No direct reports. This is an individual contributor seat going after strategic, multi-location senior living accounts: large groups you open and close yourself.

About The Role

Blacksmith Agency is an AI-first digital agency running websites, SEO and paid media for senior living operators and home care agencies with many communities. As VP of Sales for Senior Living, you own our largest multi-location senior living deals, from the first meeting with ownership to the signed contract. One win covers many locations, so each deal is large, multi-stakeholder and worth the work. Our sales development team and inbound put qualified meetings with these groups on your calendar, so your time goes to closing.

The seat

• $2M annual quota, carried on a small number of large accounts.
• Leads fed to you: meetings with senior living operators and home care agencies with many communities, booked by our sales development team or inbound.
• No management. No team to build, hire or run.
• Strategic accounts: senior living operators with many locations, where one signed deal covers the whole group and opens the next.

What You Will Own

• The full cycle on large deals: discovery, proposal, negotiation and close, over 3 to 12 months.
• Deals with owners, regional operators and marketing leaders all at the table.
• Expansion: more locations and more services once a group signs.
• Proposals built with our strategists and leadership for the deals that matter most.

What You Bring

• A record of closing $1M+ a year on large, multi-location or enterprise accounts.
• Selling into senior living groups, or marketing and agency services to similar multi-location buyers.
• Long, consultative cycles with several decision makers. If your background is high-volume, single-location or one-call transactional sales, this is a different job.
• You would rather close business than manage people.