VP of Sales

BOLD Growth; Saskatoon; On-site; CAD 100,000 - 140,000; Full time

Job summary

BOLD Growth, a leading craft-cannabis company, is seeking a VP of Sales to drive customer acquisition and revenue growth. This role involves leading a passionate sales team, defining innovative sales strategies, and enhancing BOLD's market presence. An ideal candidate will possess strong leadership skills, a deep understanding of the cannabis industry, and a proven sales track record.

Qualifications

• 3-5 years in national sales leadership role in CPG industry.
• Proven track record of exceeding national sales targets.
• Deep understanding of Canadian cannabis industry.

Responsibilities

• Lead and develop BOLD’s national sales team.
• Execute national sales strategies and marketing campaigns.
• Track and analyze sales performance metrics.

Skills

Leadership

Sales Strategy Development

Market Research

Communication

Data-driven Sales Planning

Education

Bachelor’s degree in Business or Marketing

MBA

Job description

BOLD Growth is a small craft-cannabis company providing consistent and high-quality products in the extremely competitive cannabis industry. Our success can be attributed to the collaboration of each of BOLD’s hardworking and dedicated team members. At BOLD, we pride ourselves on producing best-in-class craft cannabis products that outperform our competitors.

If you join our team, you will be joining a small group of highly passionate and motivated people who value your role, progressive ideas, and will advocate for your professional development. We focus on continuous improvement, efficiency and building a positive work environment.

If you are enthusiastic, willing to learn, have the openness to adapt, and want to be an integral part of one of the most exciting and desirable companies in the cannabis industry, we’d love to have you.

The VP of Sales reports directly to the CEO and is responsible for leading BOLD’s Sales Team, ensuring customer acquisition and revenue growth targets are achieved by maximizing sales team potential and developing national strategies to keep BOLD competitive and innovative. The successful candidate will demonstrate an impactful corporate presence, exceptional attention to detail, communication and time management skills, and will provide stellar leadership to achieve our business objectives. This role must be based in Saskatoon, as a strong onsite and cross-functional presence with operations is essential.

Duties and Responsibilities

• Own the development and execution of high-impact national sales programs and brand-aligned marketing campaigns
• Evolve and lead the national sales strategy to achieve and exceed BOLD’s revenue and market share targets
• Define and implement provincial sales objectives aligned with long-term national plans
• Deliver accurate monthly, quarterly, and annual sales forecasts
• Anticipate market trends, identify emerging opportunities, and proactively position BOLD for competitive advantage
• Continue to develop BOLD’s innovation pipeline
• Partner cross-functionally with executive leadership, marketing, operations, finance, and product development to ensure unified strategic execution
• Track, analyze, and communicate sales performance metrics, offering insights and recommendations to senior leadership
• Lead, develop, and inspire BOLD’s national sales force, including internal teams and third-party partners
• Ensure sales teams are equipped with the tools, training, and support required to perform at the highest level
• Set clear performance expectations, conduct coaching and reviews, and lead compensation planning and talent development
• Take on high-level strategic projects and executive responsibilities as assigned, with a view to future organizational leadership

Qualifications and Expectations

• Demonstrated ability to influence, motivate, and lead a high-performing national sales team toward shared goals
• Develop a deep understanding of the Canadian cannabis industry, including regulatory frameworks, profitability metrics, market dynamics, and customer segmentation
• Gain extensive knowledge of BOLD’s product offerings and competitive positioning within the cannabis market
• Proven track record of consistently meeting or exceeding national sales targets in a CPG, fast-paced industry
• Experience developing and executing comprehensive sales strategies aligned with overall business objectives
• Strong capabilities in market research, forecasting, data-driven sales planning, and technical selling
• Proficient in promotional planning, brand-aligned marketing initiatives, and go-to-market execution
• Minimum 3–5 years of experience in a national sales leadership role in a CPG industry
• Bachelor’s degree in Business, Marketing, or a related field required; MBA preferred

Work Conditions

• Full-time, Permanent
• Monday to Friday, 8-hour shift
• Availability for occasional evening and weekend work based on business needs
• Moderate travel required for market visits, customer engagement, industry events, and team leadership
• Starting salary $100K+

Bold Growth Inc. offers an incredible work environment and career advancement opportunities.

NO calls or drop-ins will be accepted. Submit your resume via email – [e-mail]. We thank all applicants; however only qualified candidates will be contacted for an interview. Successful candidates may be required to pass a background/police check.