VP of Public Relations & Community Engagement

Brandt Group of Companies; Regina; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading industry firm in Regina is seeking a Vice President of Public Relations & Community Engagement. This role involves developing media relationships, managing sponsorship strategies, and implementing government relations initiatives. The ideal candidate should leverage media knowledge and engagement tools to achieve corporate objectives while maximizing community impact.

Responsibilities

• Understand business objectives and leverage media knowledge to achieve corporate goals.
• Build relationships with media outlets and industry publications.
• Implement Digital Engagement tools to maximize the organization’s share of voice.
• Develop and manage organizational strategies for government relations.
• Craft sponsorship strategies to maximize community impact.

Job description

Brandt is currently looking to fill a Vice President of Public Relations & Community Engagement position in our Regina, SK location.

Responsibilities

The role of VP of Public Relations & Community Engagement will be to understand our business objectives and leverage their specialized knowledge of media and other non-market communication channels to help achieve corporate goals. Specific responsibilities include, but are not limited to:

Duties & Responsibilities

Media Relations

• Building strong relationships with local, regional, and national media outlets
• Building strong relationships with industry publications and their authors/editors
• Working closely with the Advertising, Brand, and Corporate Voice teams to curate content for distribution
• Implementing and managing Digital Engagement tools to maximize the organization’s share of voice and sentiment across all mediums

Government Relations

• Staying informed of current and future government policy that may affect the organization and its customers, and working with internal stakeholders to respond
• Developing and managing an organizational strategy that strengthens relationships with government officials
• Developing materials for internal and external use, including position statements, talking points, white papers, etc.
• Collaborating with credible industry advocates to support areas of common interest
• Participating in lobbying efforts for key government policy considerations when applicable

Sponsorship & Community Engagement

• Crafting and managing a comprehensive sponsorship strategy to maximize the organization’s impact in the communities where we operate
• Using sponsorship dollars strategically to achieve corporate objectives through community engagement initiatives
• Leading high-impact sponsorships to ensure maximum activation
• Quantifying the value of community opportunities to optimize our investment-to-impact ratio

Internal Communications

• Building strong relationships with internal stakeholders to understand their challenges and opportunities
• Developing and managing strategies to create and distribute effective internal communication tactics (emails, town halls, newsletters, publications, employee contests, etc.)
• Exploring and implementing internal communication/engagement tools such as Facebook Workplace, Microsoft Yammer, or others

Issues Management

• Leading the development of issue management strategies when necessary

Public Speaking

• Representing Brandt at events such as tradeshows, press conferences, and other special events from time to time