VP of Marketing

Pivot + Edge; Ottawa; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

A leading lighting solutions company in Ottawa seeks a Vice President of Marketing to develop and execute an integrated marketing strategy. The ideal candidate will have a track record in scaling marketing efforts at a growth-stage company and a strong digital marketing background. This role offers a competitive salary, performance bonuses, and a hybrid work environment.

Benefits

Competitive base salary

Performance bonus

Comprehensive benefits package

Qualifications

• Proven success scaling marketing in a growth-stage company.
• Experience with D2C, B2B2C, or dealer/franchise networks required.
• Demonstrated experience leading or mentoring marketing teams.

Responsibilities

• Develop and lead an integrated marketing strategy to support growth goals.
• Monitor and optimize key KPIs: CAC, ROAS, LTV.
• Define and evolve brand identity across various channels.

Skills

Marketing strategy development

Team leadership

Demand generation

Data-driven decision making

Digital marketing expertise

Tools

GA4

HubSpot

Shopify

Meta Ads

Job description

About Celebright Inc.

Celebright is a Canadian innovator in the rapidly growing permanent holiday and architectural lighting industry. We offer smart, efficient, and beautifully designed lighting systems that bring joy to homes and businesses year-round. With demand accelerating across North America, Celebright is building a bold, creative leadership team to scale our brand and drive market expansion.

Why Join Celebright?

Our mission is to bring joy and inspiration through innovative lighting solutions by infusing every space with warmth and positivity.

️ Build What Matters - Join a company that blends technology, design, and real-world impact.

Grow With Us - We're scaling fast — and so can you.

Real Autonomy, Real Impact - At Celebright, you won’t just fill a role — you’ll own it.

Collaborate Across Disciplines - Be part of a cross-functional team where marketing, technology, operations, and customer success work in sync.

Work With Purpose - There’s joy in what we do, and that spirit carries through to how we treat our customers, our team, and our partners.

What you get:

• The opportunity to own a national brand in a high-growth category

• Work closely with an entrepreneurial leadership team and have direct impact on company trajectory

• Hybrid work model based in Ottawa, ON

• Competitive base salary + performance bonus

• Comprehensive benefits package

The Opportunity

We’re seeking a Vice President of Marketing—or an exceptional Director/Head of Marketing with a proven track record ready to take the leap into their first executive role. This position offers the opportunity to build a modern marketing organization from the ground up, own the customer journey, and directly shape how our brand is perceived, positioned, and scaled across Canada and beyond. You’ll report directly to the CEO and collaborate cross-functionally with Sales, Product, and Operations. Your mission: create measurable demand, build brand affinity, and grow a high-performing marketing function.

Key Responsibilities

Strategy & Leadership

• Develop and lead an integrated marketing strategy that supports Celebright’s aggressive growth goals

• Build and scale a multi-disciplinary marketing team (or lead agency/contractor partners during early growth)

• Collaborate with executive leadership to align marketing with sales, product, and market expansion strategies
  

Demand Generation & Performance

• Own the marketing funnel from lead generation to conversion, leveraging paid social, SEM, SEO, email, events, and content

• Monitor and optimize key KPIs: CAC, ROAS, LTV, attribution, and conversion rates

• Develop campaigns that support both direct-to-consumer and dealer/channel sales
  

Brand & Communication

• Define and evolve Celebright’s brand identity across digital, print, video, packaging, and PR

• Ensure clear, compelling, and consistent messaging across all touchpoints

• Act as brand ambassador internally and externally, including with media, dealers, and partners
  

Product & Market Expansion

• Lead go-to-market strategy for product launches and seasonal promotions

• Support dealer and territory expansion through localized marketing and sales enablement content

• Track trends, customer insights, and competitor activity to inform positioning

• Proven success scaling marketing in a growth-stage company (ideally $5M–$50M+ revenue)

• Experience with D2C, B2B2C, or dealer/franchise networks

• Proven experience in developing and executing strong go-to-market (GTM) strategies that drive revenue growth and market penetration

• Deep understanding of digital performance channels and brand development

• Demonstrated experience leading or mentoring marketing teams, with a strong hands-on background in digital marketing and a proven track record of driving strategic initiatives

• Comfortable with metrics-driven marketing; familiar with GA4, HubSpot, Shopify, Meta Ads, or similar

• Experience in smart home, home improvement, lighting, or consumer tech industries is a strong asset