VP of Business Development, Senior Living (Remote, Halifax)

Blacksmith Agency LLC; Halifax; Remote; CAD 252,000 - 392,000; Full time

Job summary

Blacksmith Agency seeks a VP of Business Development for Senior Living to own large, multi-location deals from first contact through signed contracts. You will close deals that cover multiple locations, guided by a sales development team, with inbound leads feeding qualified meetings.

You will drive end-to-end cycles with ownership-level stakeholders, expanding locations and services as groups sign on. This is a remote, individual-contributor role with no direct reports.

Qualifications

• Proven track record of closing $1M+ annual deals in multi-location or enterprise accounts.
• Experience selling to senior living groups or similar multi-location buyers.
• Comfort with long, multi-stakeholder sales cycles and multiple decision makers.

Responsibilities

• Own end-to-end large deals: discovery, proposal, negotiation and close over 3–12 months.
• Engage with owners, regional operators and marketing leaders.
• Expand by adding locations and services after signing a group.
• Collaborate with strategists to build compelling proposals for key deals.

Skills

Record of close $1M+ deals

Sell to senior living groups

Long consultative sales cycles

Close over manage people

Job description

Blacksmith Agency

• Sales


• Full time


• Remote (USA or Canada)

No direct reports. This is an individual contributor seat going after strategic, multi-location senior living accounts: large groups you open and close yourself.

About The Role

Blacksmith Agency is an AI-first digital agency running websites, SEO and paid media for senior living operators and home care agencies with many communities. As VP of Business Development for Senior Living, you own our largest multi-location senior living deals, from the first meeting with ownership to the signed contract. One win covers many locations, so each deal is large, multi-stakeholder and worth the work. Our sales development team and inbound put qualified meetings with these groups on your calendar, so your time goes to closing.

The seat

• $2M annual quota, carried on a small number of large accounts.


• Leads fed to you: meetings with senior living operators and home care agencies with many communities, booked by our sales development team or inbound.


• No management. No team to build, hire or run.


• Strategic accounts: senior living operators with many locations, where one signed deal covers the whole group and opens the next.

What You Will Own

• The full cycle on large deals: discovery, proposal, negotiation and close, over 3 to 12 months.


• Deals with owners, regional operators and marketing leaders all at the table.


• Expansion: more locations and more services once a group signs.


• Proposals built with our strategists and leadership for the deals that matter most.

What You Bring

• A record of closing $1M+ a year on large, multi-location or enterprise accounts.


• Selling into senior living groups, or marketing and agency services to similar multi-location buyers.


• Long, consultative cycles with several decision makers. If your background is high-volume, single-location or one-call transactional sales, this is a different job.


• You would rather close business than manage people.