VP Marketing - Ecommerce

PinkPalmPuff; Ontario; Hybrid; CAD 120,000 - 160,000; Full time

Job summary

A rapidly growing fashion eCommerce brand based in Toronto, Canada is seeking a visionary VP of Marketing to develop and execute a global marketing strategy. The ideal candidate will have extensive experience in DTC eCommerce and proven leadership in scaling brands. Responsibilities include optimizing performance across multiple Shopify Plus storefronts and driving data-driven growth through various media channels. This is an executive level position with contract employment type.

Qualifications

• 8+ years of progressive marketing experience in DTC eCommerce, fashion, or consumer lifestyle brands.
• Expertise in international market strategy and cross-border eCommerce growth.
• Experience managing hybrid teams, agencies, and global campaigns.

Responsibilities

• Develop and execute a comprehensive global marketing strategy to scale revenue and brand equity.
• Spearhead international expansion efforts, customizing marketing approaches for key markets.
• Oversee marketing performance across multiple Shopify Plus storefronts.

Skills

Strategic Leadership

eCommerce Marketing

Data-Driven Experimentation

Social Media Strategy

Brand Activations

Tools

Shopify Plus

TikTok

Google Ads

YouTube

Job description

Pink Palm Puff is a rapidly growing fashion eCommerce brand with a global customer base.

We are seeking a visionary VP of Marketing to join our executive team and lead our global marketing strategy across digital, retail, events, and influencer marketing.

Location : Toronto, Canada (Remote)

Company Overview :

Pink Palm Puff is a rapidly growing fashion eCommerce brand with a global customer base.

We are seeking a visionary VP of Marketing to join our executive team and lead our global marketing strategy across digital, retail, events, and influencer marketing.

Key Responsibilities :

Strategic Leadership

• Develop and execute a comprehensive global marketing strategy to scale revenue and brand equity.
• Partner with the CEO and executive leadership team to align marketing with business goals, product launches, and growth initiatives.
• Spearhead international expansion efforts, customizing marketing approaches for key markets (North America, UK, AU / NZ, EU, etc.).

Shopify Plus & eCommerce Marketing

Oversee marketing performance across multiple Shopify Plus storefronts (multi-store setup) with a deep understanding of platform capabilities.

Optimize customer acquisition and retention strategies via lifecycle marketing, personalization, and on-site campaigns.

Paid Media & Growth Marketing

Build and manage performance marketing strategies (TikTok, Google, YouTube, etc.) with strong ROAS and CAC discipline.

Drive data-driven experimentation and funnel optimization to fuel customer growth.

Social Media & Community Engagement

Direct content and social strategy across all major platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.).

Oversee influencer and creator partnerships, and evolve our organic presence to drive cultural relevance.

Brand Events & Activations

Lead experiential marketing initiatives including product launches, pop-up events, and brand partnerships.

Collaborate with Creative and Product teams to translate seasonal campaigns into immersive brand moments.

Qualifications :

8+ years of progressive marketing experience in DTC eCommerce, fashion, or consumer lifestyle brands.

Proven leadership in scaling brands with Shopify Plus multi-store setups.

Expertise in international market strategy and cross-border eCommerce growth.

Strong grasp of full-funnel paid media, social content ecosystems, and creator / influencer marketing.

Experience managing hybrid teams, agencies, and global campaigns.

Deep analytical mindset with a test-and-learn approach.

Exceptional storytelling and communication skills.

Seniority level

Executive

Employment type

Contract

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