VP, Marketing - Canada or US REMOTE

Riipen; Canada; Remote; CAD 120,000 - 180,000; Full time

Job summary

A leading company in Vancouver seeks a VP of Marketing to drive strategic marketing efforts across various channels. This role involves leading a high-performing team, developing full-funnel strategies, and collaborating with sales to enhance marketplace growth. The ideal candidate has extensive B2B marketing experience, particularly in SaaS or edtech, and is skilled in data-driven decision-making. The company values diversity and encourages applicants from varied backgrounds.

Benefits

Remote/travel working opportunities

4 weeks of annual vacation

Extended health and dental benefits from day one

Flexible health spending account

Work from home stipend

Qualifications

• 15+ years of B2B marketing experience, with 5+ years in senior leadership.
• Experience in SaaS, edtech, or two-sided marketplace.

Responsibilities

• Lead the development and execution of a full-funnel marketing strategy.
• Collaborate with Sales to design and launch scalable go-to-market campaigns.
• Measure and optimize marketing performance using data-driven insights.

Skills

B2B marketing

lead generation

data-driven decision making

communication

Tools

CRM

analytics tools

automation tools

Job description

1 month ago Be among the first 25 applicants

Description

As VP, Marketing at Riipen, you’ll lead the strategic direction and execution of all marketing efforts across brand, product, communications, growth, and market research—supporting the company’s mission to scale meaningful work-integrated learning (WIL) experiences globally.

Department: Marketing

Location: Vancouver

In this role, you will:

1. Lead the development and execution of a full-funnel marketing strategy that drives marketplace growth by attracting and engaging employers, academic partners, and strategic partners.
2. Develop and execute employer marketing programs to fill the marketplace with high-quality, career-aligned projects, focusing on converting and retaining high-quality employers, especially small and midsize businesses.
3. Support demand generation efforts on the academic and partnership side, working closely with Sales, Account Management, and Strategic Partnerships to communicate the impact and ROI of Riipen programming.
4. Collaborate with Sales to design and launch scalable go-to-market campaigns that drive adoption, re-engagement, and expansion.
5. Build out the sales enablement engine, providing tools, data, and messaging to support sales and customer success teams.
6. Lead employer lifecycle marketing efforts, educating employers on publishing projects, accepting applicants, and engaging throughout.
7. Partner with Impact and Research teams to create compelling collateral, including reports, case studies, and thought leadership.
8. Strengthen Riipen’s brand presence across media channels, ensuring consistent messaging.
9. Act as a strategic advisor and cross-functional collaborator to align messaging and programs.
10. Measure and optimize marketing performance using data-driven insights and KPIs.
11. Grow, lead, and coach a high-performing marketing team, fostering collaboration and a metrics-driven culture.

You may be a great fit if you:

• Have 15+ years of B2B marketing experience, with 5+ years in senior leadership, preferably in SaaS, edtech, or a two-sided marketplace.
• Have deep experience building multi-channel marketing programs targeting diverse customer segments.
• Understand marketing value-driven, funded programs and how to drive urgency for enrollment.
• Are experienced with full-funnel strategies, lead generation, and lifecycle marketing.
• Know how to align sales and marketing, supporting sales enablement.
• Use data to inform decisions, optimize campaigns, and track success, with proficiency in CRM, analytics, and automation tools.
• Thrive in fast-paced, growth-stage environments with an entrepreneurial spirit.
• Are a strong communicator capable of translating impact into compelling messaging.

Bonus points if you have experience in:

• Marketing workforce development, co-funded talent programs, or B2B marketplace platforms.
• Understanding government relations, grant-based funding, or higher education sales cycles.
• Employer acquisition and retention strategies in a mission-driven context.
• Working with remote teams across time zones.

We encourage applicants who may not check all boxes but are eager to learn. We value diversity and inclusion, seeking individuals from varied backgrounds and perspectives.

We’d love to learn more about you! How have you championed lifelong learning? What draws you to our mission of eliminating barriers for emerging talent? What unique experiences would you bring?

If this role excites you, we look forward to your application!

Benefits

• Remote/travel working opportunities (when appropriate)
• 4 weeks of annual vacation
• Extended health and dental benefits from day one
• Flexible health spending account
• Work from home stipend

We appreciate your interest and application. Only those under consideration will be contacted.

Riipen is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, not on protected characteristics.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet