VP Marketing, Canada

Mondelez España Galletas Production SLU; Toronto; On-site; CAD 150,000 - 220,000; Full time

Job summary

A leading snack food company in Toronto is seeking a Vice President of Marketing to drive strategic growth and marketing initiatives across iconic brands such as Cadbury and Oreo. The ideal candidate will have over 15 years of experience in consumer marketing, strong leadership capabilities, and a proven track record of successful campaign development. This pivotal role will oversee a high-performing team and play a fundamental role in shaping the brand portfolio's future.

Benefits

Relocation support

Flexible work environment

Diversity and inclusion initiatives

Qualifications

• Deep experience in FMCG/Food & Beverage.
• Previously led a large-scale marketing organization.
• Strong experience with Canadian market.

Responsibilities

• Develop integrated marketing strategy to drive growth.
• Lead cross-functional teams to deliver brand initiatives.
• Grow market share through innovative marketing campaigns.

Skills

Consumer marketing expertise

Leadership

Strategic planning

Analytical skills

Education

15+ years of marketing experience

Job description

About Us:At Mondelez International, we are the number one leader in the snack food industry, known for our beloved brands including Oreo, Ritz, Chips Ahoy!, Sour Patch Kids and more. We believe in fostering a culture of creativity and collaboration, where every member of our team plays a vital role in delivering exceptional brand experiences.

Position Overview:The Vice President of Marketing is a key member of the Canada Leadership Team for Mondelez reporting directly to the Business Unit President.This position plays a pivotal and strategic role in shaping and defining the future growth strategies of the organization, it holds impactful leadership across the organization matrix, in addition to being responsible for the overall marketing vision and strategy for a brand portfolio of iconic brands such as Cadbury, Sour Patch, Crispers, Maynard, Clif, Christies, Halls, among others and approximately 2B$ in sales. This role leads a talented team, collaborating with cross-functional partners, and driving exceptional creative and innovative marketing initiatives that resonate with consumers and elevate our brands.The ideal candidate will have a strong background in consumer marketing, a passion for brand storytelling, a proven track record of developing successful marketing campaigns with exceptional commercial acumen, operational leadership, cross-functional influence and collaboration and strong P&L results.

Key Responsibilities:Marketing Leadership - Grow share of snacking through purpose driven best-in-class creative marketing:

• Develop, lead & execute of the integrated marketing Strategy to drive category growth & increase revenue in line with Mondelez brand visions, category growth drivers and consumer emerging trends.
• Build a long-term roadmap to maximize Mondelez’s brands health, awareness and penetration focusing on key cohorts.
• Lead the transformation of the marketing organization into digitally enabled, data driven and social first capabilities.
• Deliver the P&L goals in collaboration with the senior executive leadership team and own the brand end to end plans.
• Champion a consumer -centric mindset throughout the organization while elevate the consumer insights and competitive analysis to drive robust story telling.
• Build a strong innovation pipeline to drive category Incrementality leveraging global and local Mondelez resources.
• Oversee brand creative development to drive conversion.
• Develop the optimum future portfolio to unlock new growth opportunities and white spaces
• Lead the relationship with external agency partners to deliver world-class brand engagement campaigns.
• Lead, mentor, and develop a high performing marketing team across brand, digital, insights and analytics and place marketing and consumers at the heart of our organization culture.
• Optimize Marketing investments through data driven performance marketing that converts
• Develop & execute full funnel marketing plans to create demand generation inline with brands strategies & goals for Vision 2030.

Commercial Execution - Ensure strong commercial execution with brand end-to-end ownership:

• Collaborate with executive leadership team on Go to Market Strategy to deliver short- and long-term financial commitments.
• Build strong brand growth plans with all key growth channels and customers.
• Ensure the right SKU/product/package in line with brand and biscuit portfolio strategy.
• Work with cross-functional partners to have strong supply chain, capacity and business development plans to execute full brand portfolio growth strategy.
• Enable cross functional teams to advance strong brand innovation & renovation execution.
• Develop gap closure strategies or risk mitigation plans where required to hit plan and growth targets.

Team Leadership - Lead and build high performing and creative marketing team that fosters a winning culture

• Sets a daring ambition, is bold and agile, working future-back, leads with courage making bold & tough decisions in the face of uncertainty, takes informed risks, learns through experimentation and continuously improves craft for now and the future. Role models and creates an environment for others to reimagine possibilities.
• Build, mentor, and develop a high-performing, highly engaged marketing team, fostering a culture of creativity and collaboration, with a winning spirit.
• Ensure teams are equipped with the necessary tools best-practices and resources to deliver against bold ambitions.
• Build strong cross-functional collaboration, demonstrating and fostering enterprise mindset and leadership, and fostering key relationships with Sales, R&D, Finance, MSC and other departments to ensure alignment and execution against Brand business objectives and marketing initiatives.

Qualifications

• 15+ years of marketing experience, ideally with additional diverse Commercial/General Management experience.
• Deep and relevant experience in FMCG/Food & Beverage.
• Previously led a large-scale marketing organization (full P&L).
• Deep experience with Canadian market, ideally with global/multi-national company experience.
• Strong strategic skills with the ability to set and articulate a compelling, ambitious vision with clear long-term objectives and deliverables.
• Strong analytical capabilities, good balance between IQ & EQ.
• Confident & inspiring leader, with prior experience of developing high performing teams.
• An effective collaborator, intellectually curious, able to drive change.

Job Description

About Us:At Mondelez International, we are the number one leader in the snack food industry, known for our beloved brands including Oreo, Ritz, Chips Ahoy!, Sour Patch Kids and more. We believe in fostering a culture of creativity and collaboration, where every member of our team plays a vital role in delivering exceptional brand experiences.

Position Overview:The Vice President of Marketing is a key member of the Canada Leadership Team for Mondelez reporting directly to the Business Unit President.This position plays a pivotal and strategic role in shaping and defining the future growth strategies of the organization, it holds impactful leadership across the organization matrix, in addition to being responsible for the overall marketing vision and strategy for a brand portfolio of iconic brands such as Cadbury, Sour Patch, Crispers, Maynard, Clif, Christies, Halls, among others and approximately 2B$ in sales. This role leads a talented team, collaborating with cross-functional partners, and driving exceptional creative and innovative marketing initiatives that resonate with consumers and elevate our brands.The ideal candidate will have a strong background in consumer marketing, a passion for brand storytelling, a proven track record of developing successful marketing campaigns with exceptional commercial acumen, operational leadership, cross-functional influence and collaboration and strong P&L results.

Key Responsibilities:Marketing Leadership - Grow share of snacking through purpose driven best-in-class creative marketing:

• Develop, lead & execute of the integrated marketing Strategy to drive category growth & increase revenue in line with Mondelez brand visions, category growth drivers and consumer emerging trends.
• Build a long-term roadmap to maximize Mondelez’s brands health, awareness and penetration focusing on key cohorts.
• Lead the transformation of the marketing organization into digitally enabled, data driven and social first capabilities.
• Deliver the P&L goals in collaboration with the senior executive leadership team and own the brand end to end plans.
• Champion a consumer -centric mindset throughout the organization while elevate the consumer insights and competitive analysis to drive robust story telling.
• Build a strong innovation pipeline to drive category Incrementality leveraging global and local Mondelez resources.
• Oversee brand creative development to drive conversion.
• Develop the optimum future portfolio to unlock new growth opportunities and white spaces
• Lead the relationship with external agency partners to deliver world-class brand engagement campaigns.
• Lead, mentor, and develop a high performing marketing team across brand, digital, insights and analytics and place marketing and consumers at the heart of our organization culture.
• Optimize Marketing investments through data driven performance marketing that converts
• Develop & execute full funnel marketing plans to create demand generation inline with brands strategies & goals for Vision 2030.

Commercial Execution - Ensure strong commercial execution with brand end-to-end ownership:

• Collaborate with executive leadership team on Go to Market Strategy to deliver short- and long-term financial commitments.
• Build strong brand growth plans with all key growth channels and customers.
• Ensure the right SKU/product/package in line with brand and biscuit portfolio strategy.
• Work with cross-functional partners to have strong supply chain, capacity and business development plans to execute full brand portfolio growth strategy.
• Enable cross functional teams to advance strong brand innovation & renovation execution.
• Develop gap closure strategies or risk mitigation plans where required to hit plan and growth targets.

Team Leadership - Lead and build high performing and creative marketing team that fosters a winning culture

• Sets a daring ambition, is bold and agile, working future-back, leads with courage making bold & tough decisions in the face of uncertainty, takes informed risks, learns through experimentation and continuously improves craft for now and the future. Role models and creates an environment for others to reimagine possibilities.
• Build, mentor, and develop a high-performing, highly engaged marketing team, fostering a culture of creativity and collaboration, with a winning spirit.
• Ensure teams are equipped with the necessary tools best-practices and resources to deliver against bold ambitions.
• Build strong cross-functional collaboration, demonstrating and fostering enterprise mindset and leadership, and fostering key relationships with Sales, R&D, Finance, MSC and other departments to ensure alignment and execution against Brand business objectives and marketing initiatives.

Qualifications

• 15+ years of marketing experience, ideally with additional diverse Commercial/General Management experience.
• Deep and relevant experience in FMCG/Food & Beverage.
• Previously led a large-scale marketing organization (full P&L).
• Deep experience with Canadian market, ideally with global/multi-national company experience.
• Strong strategic skills with the ability to set and articulate a compelling, ambitious vision with clear long-term objectives and deliverables.
• Strong analytical capabilities, good balance between IQ & EQ.
• Confident & inspiring leader, with prior experience of developing high performing teams.
• An effective collaborator, intellectually curious, able to drive change.

Country to country Relocation support available through our Global Mobility Policies

Business Unit Summary

With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.

Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.

Job Type

RegularBrand & Portfolio ManagementMarketing