VP, Marketing (2025-036.5)

Circle Cardiovascular Imaging; Calgary; On-site; CAD 120,000 - 150,000; Full time

Job summary

A leading medical technology company based in Calgary is seeking an experienced VP of Marketing to drive demand generation and expand digital marketing efforts. Applicants should have over 10 years of marketing experience, with at least 5 years in a senior role. Strong leadership skills, a strategic mindset, and experience in the healthcare sector are essential. This position offers competitive compensation and a flexible working environment.

Benefits

Competitive compensation and vacation

Transportation allowance

Flexible working arrangements

Employee Wellness Program

Professional development and tuition reimbursement

Annual salary review

Inclusive work environment

Qualifications

• 10+ years of progressive marketing experience.
• 5+ years in a senior leadership role.
• Proven expertise in demand generation and digital marketing strategies.
• Experience marketing to public and private healthcare institutions.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Lead and mentor a high-performing marketing team.
• Drive the overall digital marketing strategy.
• Collaborate closely with sales leadership for alignment.

Skills

Demand generation

Digital marketing

Communication skills

Team leadership

Strategic thinking

CRM systems

Education

Bachelor's degree in Marketing, Business Administration, or a related field

MBA preferred

Tools

Marketing automation platforms

Analytics tools

Job description

Overview:

Circle Cardiovascular Imaging (Circle) designs, builds, and implements the best-in-class cardiovascular Magnetic Resonance Imaging solutions. At the heart of everything we do is our unrelenting drive to continually offer better solutions for healthcare providers that improve healthcare outcomes. This fuels our creativity, informs our decisions and it is the reason we are passionate about our work and most importantly why we are successful. We are careful stewards of resources focused on optimizing both customer and investor value. We strive to make Circle a place where employees are highly valued, engaged, and have opportunities for professional development. Our roots are medical and digital, our passion is contagious, and our people are amongst the best.

Circle's vision is to Transform Cardiovascular Care through Intelligent Solutions. Circle is a well-known, established leader in the cardiovascular imaging industry, with our best-in-class MR and CT imaging solutions utilized by top healthcare institutions worldwide.

Position Overview:
We are seeking a highly experienced and results-orientedVP of Marketingto lead our global marketing efforts. This individual will be responsible for all aspects of marketing, with a significant focus on driving demand generation and expanding our digital marketing footprint.

The ideal candidate will be a strategic thinker with a proven track record of success in B2B marketing, preferably within asoftware medical equipment company. They will have experience working for ahigh-growth mid-size company with annual revenues in the $35M to $75M range. They will also have been a close collaborator to the executive leadership team. This role willreport to the Chief Revenue Officer. The candidate will possess a deep understanding of the customer journey for both public and private healthcare institutions, as well as OEM modality vendors. This role requires a leader who can inspire and guide a talented team while also being hands-on in the execution of key initiatives. We strive to make Circle a place where employees are highly valued, engaged, and have opportunities for professional development. Our roots are medical and digital, our passion is contagious, and our people are amongst the best.

Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with company goals and revenue targets, with a strong emphasis on demand generation and digital marketing.
• Lead, mentor, and develop a high-performing marketing team currently consisting of a Demand Generation Manager, a Product Marketing and Content Manager, and two Market Managers (responsible for events and sales collaboration).
• Strategically evaluate and potentially integrate a new team of Business Development Representatives (BDRs) to report directly or with a dotted line into the Marketing function, depending on prior experience.
• Drive the overall digital marketing strategy, including SEO, SEM, content marketing, social media, email marketing, and website optimization, to maximize lead generation and conversion.
• Oversee the development and execution of integrated marketing campaigns across various channels, ensuring consistent brand messaging and effective targeting.
• Collaborate closely with sales leadership to ensure strong alignment between marketing and sales efforts, optimize lead hand-off processes, and support sales enablement.
• Work hand-in-hand with the Chief Product Officer on staying appraised of industry drivers, market changes, and competition.
• Develop and manage the marketing budget, ensuring optimal allocation of resources and demonstrating clear ROI on marketing investments.
• Leverage data and analytics to monitor campaign performance, identify trends, and make data-driven decisions to optimize marketing effectiveness.
• Stay abreast of industry trends, competitor activities, and emerging marketing technologies to identify new opportunities and maintain a competitive edge.
• Oversee product marketing initiatives, ensuring clear value propositions and effective go-to-market strategies for new and existing solutions.
• Champion the Circle brand, ensuring consistent messaging and a strong brand presence across all touchpoints.

Required Skills/Experience:

• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role (e.g., Director or VP of Marketing).
• Prior experience in a similar role working for a software medical equipment company is essential.
• Experience working for a high-growth mid-size company with annual revenue between $35M and $50M.
• Demonstrated experience as a close collaborator to the executive leadership team.
• Proven expertise in demand generation and digital marketing strategies and execution within a B2B context.
• Strong understanding of marketing automation platforms, CRM systems, and analytics tools.
• Demonstrated ability to build, lead, and motivate high-performing marketing teams.
• Excellent communication, interpersonal, and presentation skills.
• Strategic thinker with a hands-on approach and a strong focus on results.
• Ability to thrive in a fast-paced, dynamic environment.
• Experience marketing to public and private healthcare institutions, as well as OEM modality vendors, is a significant asset.

Educational Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  

About the Benefits:

• Competitive compensation and vacation
  
• Transportation allowance
• Flexible working arrangements
• Employee Wellness Program
• Professional development and tuition reimbursement program
• Gratifying internal recognition/kudos programs
• Annual salary review – based on company and individual performance
• Fun, inclusive, ego-free environment where diversity and individual thoughts are encouraged and valued

Upon joining Circle CVI, you will be welcomed into a collaborative and supportive company with uncompromising values on quality, innovation, culture, and customer service. Join us in changing the medical technology world and submit your application below!