VP, Marketing

AgencyAnalytics; Toronto; Remote; CAD 130,000 - 180,000; Full time

Job summary

A leading SaaS company is seeking a VP of Marketing to oversee its marketing strategy and drive demand generation. This remote role requires a strong leader with extensive experience in B2B SaaS marketing, who can manage a significant budget and lead a high-performing team. The position focuses on both brand awareness and pipeline generation, contributing to the company's growth in the digital marketing space.

Benefits

Competitive compensation

Meaningful equity

Strong benefits

Qualifications

• 10+ years of experience, ideally in B2B SaaS marketing.
• Proven track record scaling from ~$25M to $50M+ ARR.
• Deep expertise in inbound demand gen, paid performance, SEO / content, and brand marketing.

Responsibilities

• Own and evolve the marketing strategy and demand generation.
• Lead a 15-person marketing team and set goals.
• Enhance brand awareness and oversee PR campaigns.

Skills

Data-driven decision making

Inbound demand generation

Brand marketing

Performance marketing

Team leadership

Education

10+ years of experience in B2B SaaS marketing

Experience at the senior leadership level

Tools

MarTech tools

SEO tools

Job description

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Description

We’re a leading B2B SaaS platform serving digital marketing agencies with an all-in-one reporting and client management solution. After reaching $25M ARR and 140+ team members, we’re entering our next growth chapter : doubling revenue, expanding into new channels, and strengthening our brand as the category-defining leader. We’re looking for a

Department : Marketing

Location : Remote Canada

Description

We’re a leading B2B SaaS platform serving digital marketing agencies with an all-in-one reporting and client management solution. After reaching $25M ARR and 140+ team members, we’re entering our next growth chapter : doubling revenue, expanding into new channels, and strengthening our brand as the category-defining leader. We’re looking for a VP of Marketing to help us do just that.

As our VP of Marketing, you will be responsible for owning and evolving our marketing strategy to generate a predictable pipeline, support enterprise sales motions, and elevate our brand. This role requires a leader who has scaled B2B SaaS from ~$25M to $50M+ ARR, is obsessed with data-driven demand generation, and is ready to innovate beyond traditional channels. You’ll lead a high-performing team across demand gen, content, performance, design, and operations, with deep cross-functional ties to Sales, RevOps, and Product.

As the VP of Marketing, you will :

Pipeline Generation

• Own and evolve the demand generation engine across inbound, performance, and content channels
• Deploy and optimize a $5M+ marketing budget to maximize pipeline efficiency and revenue impact
• Drive marketing-sourced pipeline targets in partnership with RevOps and Sales
• Lead marketing mix diversification : balancing SEO and content with paid, product-led, and partner-driven growth
• Maintain full command of funnel performance metrics and growth levers
• Forecast, report, and improve MQL-to-revenue performance with clarity and precision

Sales & ABM Support

Build and scale ABM programs for high-value enterprise and multi-location accounts

Partner with Sales on ICP refinement, messaging alignment, and account-based campaigns

Build out multi-touch attribution programs and sales enablement assets

Launch targeted campaigns that resonate across verticals and stages of the buying journey

Translate marketing insights into actionable plays that support quota attainment

Brand Awareness & Positioning

Lead top-of-funnel brand marketing strategy to grow awareness in our category

Oversee PR, thought leadership, and social campaigns that elevate company visibility

Collaborate with Product Marketing to launch features and tell differentiated product stories

Refine messaging to position our vertical SaaS platform with clarity and authority in the agency market

Strategic Adaptability & Innovation

Anticipate and respond to evolving marketing trends, including AI’s impact on search and content

Test and scale emerging channels to complement core SEO and paid engines

Evaluate and adopt new MarTech and AI tools to improve campaign efficiency and team performance

Ensure demand generation remains resilient and future-proof in a changing digital landscape

Leadership & Team Oversight

Lead and mentor a 15-person marketing team, including functional leads in growth, content, CRO, and design

Set clear goals and unify the team around pipeline and revenue outcomes

Foster a high-accountability, experimentation-forward culture

Represent marketing at the executive level and in meetings with confidence

Act as a close strategic partner to the CEO and senior leadership

Preferably Toronto-based, or willing to engage in meaningful onsite time with leadership and the team

What You'll Bring

10+ years of experience, ideally in B2B SaaS marketing, with at least 3+ at the senior leadership level

Proven track record scaling from ~$25M to $50M+ ARR in a growth-stage SaaS company

Deep expertise in inbound demand gen, paid performance, SEO / content, and brand marketing

Data-first mindset : comfortable making calls based on funnel data and CAC / LTV models

Experience building integrated GTM motions with Sales and Product Marketing

Inspiring team builder and mentor with a focus on results, impact, and cohesion

Why Join Us?

Be part of a high-growth SaaS success story with proven product-market fit and global reach

Own the marketing engine at a pivotal inflection point : build, expand, and define what’s next

Collaborate with an experienced leadership team and a talented, mission-driven company

Competitive compensation, meaningful equity, and strong benefits

AgencyAnalytics is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or cognitive need, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Software Development

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Digital Marketing Executive (Remote) - Performance Based

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