VP, Engagement Strategy (Pharma Agency)

Avalere Health; Canada; Remote; USD 175,000 - 195,000; Full time

Job summary

An established industry player is seeking a VP of Engagement Strategy to lead innovative customer engagement initiatives. This role requires a strategic thinker with over 10 years of experience in digital marketing within the healthcare sector. You will be responsible for guiding a talented team, developing omni-channel engagement plans, and presenting impactful strategies to clients. If you are passionate about enhancing patient experiences and driving meaningful engagement, this is a fantastic opportunity to make a significant impact in the healthcare landscape. Join a dynamic team that values diversity and innovation, and help shape the future of patient care.

Benefits

Generous company pension/retirement plan

Private medical insurance

Comprehensive employee wellbeing initiatives

Compelling time-off policy

Qualifications

• 10+ years of experience in healthcare/pharma advertising.
• Must have experience as a lead Engagement Strategist.

Responsibilities

• Lead the creation of customer engagement strategies.
• Mentor a cross-functional team to execute engagement initiatives.

Skills

Patient/DTC experience

Digital/engagement strategic planning

Persuasive communication skills

Storytelling

Education

Bachelor's degree

Tools

Strategic tools for analysis

Job description

About Avalere Health

Guided by a single mission to make EVERY PATIENT POSSIBLE, our Advisory, Medical, and Marketing capabilities move as one, ensuring every patient is identified, supported, treated, and cared for. Equally.

Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. We are united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition. Partnering with our clients, we are building a world where healthcare is not a barrier. And no patient is left behind.

We are powered by our unique and proprietary model, SenseMaking. Combining strategic tools and human ingenuity, SenseMaking allows us to transform limitations into pathways, obstacles into possibilities, and intricacy into action. Our talented, diverse, and passionate team—known as SenseMakers—strive each day to make EVERY PATIENT POSSIBLE.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

Position Overview

The VP, Engagement Strategy is responsible for ensuring the quality of strategic deliverables for your clients. You will be leading and overseeing a team of engagement strategists. This is a hands-on, roll-up-your-sleeves, see-the-big-picture, and understand-the-details kind of job.

What you'll do:

• Lead the creation of customer engagement strategies that align with the client’s business objectives and growth targets.
• Lead and mentor a cross-functional team of engagement professionals to execute on engagement initiatives.
• Oversee the development of omni-channel engagement plans, personas, journey maps, ecosystems.
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients.
• Collaborate with various internal departments such as brand planning, media, account, and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives.
• Leverage customer data and insights to design engagement strategies that enhance customer experience.
• Present data and engagement results to executive leadership to demonstrate the impact of strategies.
• Advise Strategists, Account leads, Scientific Directors, and Creative Directors to create tight, inspiring creative briefs.
• Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results.
• Experience building and facilitating client workshops.
• Stay current with industry trends, best practices, and emerging technologies related to customer engagement.
• Foster a culture of collaboration and innovation within the team, encouraging continuous improvement in engagement strategies.

About you:

• Must have Patient/DTC experience.
• Experience as a lead Engagement Strategist.
• 10+ years digital/engagement strategic strategy planning or marketing experience in a healthcare/pharma advertising agency environment.
• Relevant category and launch experience.
• Experience utilizing strategic tools for analysis.
• Superb and persuasive communications skills, both written and verbal.
• Adept at storytelling.
• Bachelor's degree.

$175,000 - $195,000 a year

What we can offer

Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.

At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.

We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.