VP, Coop Marketing

Kensington Tours Ltd; Toronto; On-site; CAD 130,000 - 200,000; Full time

Job summary

Kensington Tours Ltd is seeking a Vice President, Coop Marketing to launch a new revenue-driven division. The role focuses on developing a coop marketing portfolio and forging partnerships within the luxury travel sector. Ideal candidates will possess extensive industry experience and have a proven ability to drive growth through collaborative efforts. This leadership position offers a unique opportunity to shape significant marketing strategies in the travel sector.

Qualifications

• 15+ years of marketing and partnership experience, with a minimum of 10 years in media planning and buying.
• Proven travel industry expertise with active relationships across tourism boards, airlines, and luxury hospitality.
• Demonstrated success in building coop or partner-funded marketing programs.

Responsibilities

• Establish and lead a new revenue-generating division in coop marketing.
• Build a scalable coop marketing portfolio and form strategic partnerships.
• Launch coop campaigns with measurable KPIs.

Skills

Leadership

Negotiation

Storytelling

Commercial acumen

Education

Bachelor’s degree

MBA or related graduate education

Job description

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime.

We achieve this because of our extraordinary people, experts with deep knowledge of their destinations. For over 120 countries worldwide, and across each of our brands – Tours, Cruises, Villas, Yachts, Jets, and Air – their expertise powers our steadfast promise : See the world, differently.

Kensington is seeking an experienced and commercially driven Vice President, Coop Marketing to establish and lead a new revenue-generating division. This executive will be responsible for building a scalable coop marketing portfolio and monetizing Kensington’s media and product inventory across North America. The role is focused on building the platform that will generate strategic partnerships with international tourism boards, luxury hotels, airlines, and other travel-sector brands looking to reach North American luxury travelers.

The ideal candidate will have deep travel industry expertise, 15+ years of hands-on media planning and buying experience, and a proven track record of delivering coop-driven growth through high-impact B2B collaborations.

90-Day Success Roadmap

First 30 Days

• Conduct a full audit of Kensington’s marketing assets and inventory
• Review historical coop efforts, direct marketing plans, and brand calendar
• Identify initial partnership targets and build a prioritized outreach list in partnership with the Product team
• Begin stakeholder alignment with Product, Trade, Sales, and Finance leads

Days 31–60

• Develop and package Kensington’s inaugural coop marketing offering (rate card, media kit, proposal templates)
• Work with the Product team who will initiate outreach and meetings with key tourism boards and travel partners
• Define internal workflows, reporting tools, and campaign approval processes
• Recruit initial team members or determine interim resourcing structure

Days 61–90

• Secure first 2–3 coop agreements
• Launch first coop campaign with measurable KPIs
• Finalize annual coop strategy and revenue targets
• Present first quarterly update to the Executive Team

Required Experience & Qualifications

• 15+ years of marketing and partnership experience , with a minimum of 10 years in media planning and buying
• Proven travel industry expertise , with active relationships across tourism boards, airlines, and luxury hospitality
• Demonstrated success in building coop or partner-funded marketing programs
• Strong commercial acumen
• Sophisticated understanding of the North American luxury travel consumer
• Exceptional leadership, negotiation, and storytelling skills
• Bachelor’s degree required; MBA or related graduate education is an asset

Why Join Kensington?

At Kensington, we blend luxury travel with strategic innovation. As a recognized North American leader in curated, custom travel, we offer a fast-paced entrepreneurial environment, access to some of the most coveted travel audiences in the world, and the opportunity to shape a new revenue-driving function with visibility at the highest levels of the organization.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

We thank all candidates for their interest however only those selected for an interview will be contacted.

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