VP, Channel Sales

Rockport Networks Inc.; Toronto; Hybrid; CAD 300,000 - 350,000; Full time

Benefits offered by this job

Health and wellness benefits

Flexible work arrangements

Salary and incentive bonus plan

Job summary

Cerio is building the next generation AI-driven computing ecosystem from its Ottawa headquarters, with a global footprint. The Vice President, Channel Sales will shape Cerio’s ecosystem strategy, recruit and enable channel partners, and translate partnerships into measurable pipeline and revenue.

This role requires leadership across sales, marketing, product, and executive teams, with broad influence on go-to-market across North America.

Qualifications

• 15+ years of progressive experience in strategic partnerships, ecosystem development, business development, channel sales, partner development, alliance management, or related leadership roles.
• Strong ability to recruit, onboard, activate and manage high-value channel partners.
• Demonstrated independence and strategic vision with execution capability.

Responsibilities

• Build and lead Cerio’s ecosystem strategy by identifying the partners, channels, and market relationships that can accelerate our growth across the AI infrastructure and data center landscape.
• Develop partnerships with infrastructure providers, data centers, engineering firms, technology companies, cloud providers, OEMs, distributors, resellers, systems integrators, and other key ecosystem players.
• Build relationships with channel partners, creating trusted connections and joint business plans that drive long-term, mutual value.
• Create new routes to market by identifying emerging opportunities, partnership models, and ecosystem relationships that expand Cerio’s reach and competitive position.
• Transform partnerships into pipeline and revenue by creating partner-sourced, partner-led, and partner-influenced opportunities in collaboration with Sales and developing joint account and go-to-market strategies.
• Enable partners to succeed by developing the programs, resources, training, and engagement models they need to effectively position, sell, specify, integrate, and support Cerio’s solutions.
• Shape Cerio’s market position by staying ahead of trends across AI infrastructure, data centers, compute, networking, power, cooling, and emerging technologies, and translating market intelligence into actionable growth opportunities.
• Accelerate go-to-market initiatives by partnering with Marketing, Sales and Product teams on campaigns, events, thought leadership, account-based initiatives, and partner-specific programs.
• Drive measurable ecosystem performance through clear partner priorities, operating rhythms, and KPIs across recruitment, activation, pipeline, revenue, market reach, and strategic relationship development

Skills

Strategic partnerships

Ecosystem development

Channel sales

Partner development

Alliance management

Business development

Go-to-market strategy

Relationship building

Negotiation

Job description

Cerio is helping build the infrastructure foundation for the next generation of AI-driven computing.

We are seeking a Vice President, Channel Sales to build and lead Cerio's ecosystem of channel partners across the AI infrastructure, data center, cloud, and digital infrastructure markets. You will develop and execute Cerio's ecosystem strategy, identify and recruit the right strategic channel partners, create compelling partner value propositions, establish scalable programs and enablement, and work closely with sales, technical, marketing, product, and executive teams to turn partnerships into measurable pipeline and revenue. You will have significant influence over how Cerio goes to market, develops strategic alliances, builds channel capacity, and establishes its position within the North American AI infrastructure ecosystem.

What you will do

• Build and lead Cerio’s ecosystem strategy by identifying the partners, channels, and market relationships that can accelerate our growth across the AI infrastructure and data center landscape
• Develop partnerships with infrastructure providers, data centers, engineering firms, technology companies, cloud providers, OEMs, distributors, resellers, systems integrators, and other key ecosystem players
• Build relationships with channel partners, creating trusted connections and joint business plans that drive long-term, mutual value
• Create new routes to market by identifying emerging opportunities, partnership models, and ecosystem relationships that expand Cerio’s reach and competitive position
• Transform partnerships into pipeline and revenue by creating partner-sourced, partner-led, and partner-influenced opportunities in collaboration with Sales and developing joint account and go-to-market strategies
• Enable partners to succeed by developing the programs, resources, training, and engagement models they need to effectively position, sell, specify, integrate, and support Cerio’s solutions
• Shape Cerio’s market position by staying ahead of trends across AI infrastructure, data centers, compute, networking, power, cooling, and emerging technologies, and translating market intelligence into actionable growth opportunities
• Accelerate go-to-market initiatives by partnering with Marketing, Sales and Product teams on campaigns, events, thought leadership, account-based initiatives, and partner-specific programs
• Drive measurable ecosystem performance through clear partner priorities, operating rhythms, and KPIs across recruitment, activation, pipeline, revenue, market reach, and strategic relationship development

What we are looking for

• 15+ years of progressive experience in strategic partnerships, ecosystem development, business development, channel sales, partner development, alliance management, or related leadership roles.
• Demonstrated success building and growing technology ecosystems, partner programs, or strategic alliance networks.
• Strong understanding of the data center, cloud, AI infrastructure, networking, power, cooling, high-performance computing, or related technology markets.
• Experience working within or alongside the AI infrastructure, digital infrastructure, cloud, data center, technology, energy, or infrastructure sectors.
• An established network of relationships within the data center, AI infrastructure, cloud, technology, or digital infrastructure ecosystem.
• Experience recruiting, onboarding, activating, and managing high-value channel and strategic partners.
• A demonstrated track record of generating revenue through partners, alliances, or ecosystem relationships.
• Strong understanding of distributors, VARs, systems integrators, OEMs, infrastructure providers, engineering partners, and other indirect or ecosystem-based routes to market.
• Experience developing partner programs, incentives, enablement, certification, commercial frameworks, and joint go-to-market plans.
• Strong business acumen and an understanding of channel economics, strategic partnership models, and ecosystem-driven growth.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• The ability to operate strategically while being willing to execute directly.

Total Rewards

Cerio offers a comprehensive total rewards package for this position including salary and incentive bonus plan (range $300,000 - $350,000 OTE), health and wellness benefits, generous paid time off, flexible work arrangements, and opportunities for professional growth.The salary range provided represents the expected base salary for this position. The final offer amount may be adjusted slightly higher or lower depending on the selected candidate's relevant skills, qualifications, experience, and certifications, as well as the full total compensation package offered. Our People & Culture team welcomes discussions about total rewards during your conversations.

About Cerio

Cerio is headquartered in Ottawa, Canada, with offices and projects spanning international markets and Centers of Excellence across Europe and North America. Cerio is creating new scale economics for the AI and cloud era through an open systems platform designed to enable a more sustainable and efficient data center. Our innovation has no boundaries. We have built a culture that embraces flexibility, collaboration, and high performance, supporting both remote and hybrid work environments. Learn more about us at www.cerio.ai

Cerio is an equal opportunity employer and values diversity. In addition, Cerio is committed to providing accommodations for people with disabilities. Please let us know if you require a reasonable accommodation due to a disability during any aspect of your candidate experience so we can better support you. You can reach us here: [e-mail]