VP, Brand Strategy

BGBx; Ottawa; On-site; CAD 150,000 - 230,000; Full time

Job summary

BGBx in Ottawa is seeking a VP of Brand Strategy to lead high-impact narratives across pharma and healthcare. You will transform complex science into clear, compelling brand stories that resonate with HCPs, patients, and stakeholders, guiding strategy from insight to execution.

As a strategic, collaborative leader, you will mentor teams, win clients, and translate data into inspired work, shaping the agency’s most ambitious brand programs.

Qualifications

• Strategic thinker who turns complexity into clarity.
• Strong storytelling and narrative-building abilities.
• Experience shaping brand strategy in pharma/healthcare.
• Proven leadership and team mentoring skills.

Responsibilities

• Lead the development of integrated brand strategy and narratives.
• Partner with creative, medical strategy, and accounts teams.
• Mentor and elevate strategists across the practice.
• Drive new business opportunities with compelling storytelling.

Skills

Brand strategy

Storytelling

Strategic thinking

Leadership

Cross-functional collaboration

Job description

About Us

At BGBx, we're driven by a simple idea: breakthrough thinking creates breakthrough impact. As an independent commercial solutions partner to pharmaceutical and life science companies, we bring together strategists, scientists, communicators, creatives, technologists, and data experts to tackle some of healthcare's most important challenges. Our teams work across consulting and communications to help clients shape strategy, launch innovations, engage stakeholders, and drive meaningful results throughout the product lifecycle. The work is complex, fast-moving, and deeply connected to improving lives, creating opportunities for curious minds to make a real difference every day. If you're energized by collaboration, inspired by innovation, and motivated by work that matters, you'll find a place to grow, contribute, and make a meaningful impact at BGBx.

Position Overview

Healthcare is a uniquely powerful category, where complex science meets high-stakes decisions and real human impact. In this space, extraordinary storytelling isn’t optional, it’s essential. The ideas that succeed are the ones that connect with HCPs, patients, and caregivers in ways that are meaningful, memorable, and grounded in truth. At BGBx, we’re all about unlocking that magic for our clients through scientific rigor. Turning data into insight. Insight into story. Story into ideas that actually move people. We’re looking for a VP, Brand Strategy who brings curiosity, creativity, and sharp thinking. Someone who loves uncovering the “aha,” shaping narratives, and helping bold ideas take flight. If you thrive on making the complex clear and the meaningful unforgettable, you’ll feel right at home here.

What You’ll Do

Solve Business Problems

• Be a trusted strategic partner to clients, helping navigate complex decisions with confidence
• Facilitate workshops and conversations that align teams and keep things moving forward
• Bring a clear point of view, backed by insight and evidence

Uncover Insights That Matter

• Dive into clinical data, market dynamics, and human behavior to uncover insights that are both rigorous and resonant
• Spot patterns, tensions, and opportunities across HCP and patient journeys
• Turn complexity into clear, compelling strategic narratives that teams can rally around

Turn Thinking into Inspiration

• Write smart, engaging creative briefs that spark ideas and energize teams
• Shape brand positioning, messaging, and communications across the lifecycle
• Help make science not just understandable, but interesting, human, and impactful

Build Connected, Modern Strategy

• Work closely with Creative to develop breakthrough concepts, Account to connect strategy to client objectives, Medical Strategy to translate science with rigor, and Social Media and Omnichannel Engagement teams to orchestrate how ideas are delivered seamlessly across touchpoints
• Bring together brand, content, channel, and experience thinking into one cohesive strategic vision
• Keep the work grounded in reality while pushing it to be as clear and impactful as possible

Elevate the Work and the Team

• Contribute to new business with stories that stand out and strategies that win
• Help define what great, integrated healthcare strategy looks like today
• Mentor and inspire strategists, sharing how you think and helping others grow

Who You Are

• A strategic thinker and natural storyteller who can turn complexity into clarity
• Deeply curious about what drives behavior and always asking better questions
• Comfortable navigating science, while staying focused on the human experience behind it
• A storyteller at heart, known for crafting briefs and narratives that spark ideas
• A collaborative leader who brings people together and elevates the work
• Someone who brings both intellectual rigor and creative energy, pushing ideas to be smarter, sharper, and more impactful

What You Bring

• ~8 years in brand strategy or planning in an agency environment, with experience in pharma, biotech, or healthcare marketing
• A track record of delivering insight-driven, creatively inspiring, and strategically sound work
• Strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics