VP, Brand Strategy

BGB Group; Windsor; On-site; CAD 200,000 - 240,000; Full time

Job summary

BGB Group in Windsor, Ontario seeks a VP, Brand Strategy to connect science and human stories in healthcare. You’ll turn data into insight, shape narratives, and move bold ideas forward across teams.

The role demands curiosity, creativity, and strategic thinking—working with Creative, Account, Medical Strategy, Social Media, and Omnichannel teams to develop a cohesive vision while mentoring strategists and elevating the work.

Qualifications

• Approximately 8 years in brand strategy or planning in an agency environment, with pharma/biotech/healthcare marketing experience.
• Proven ability to deliver insight-driven, creatively inspiring work.
• Strong understanding of clinical data, competitive landscapes, and HCP/patient dynamics.

Responsibilities

• Lead strategic development and storytelling across brand lifecycle.
• Partner with Creative, Account, Medical Strategy, Social Media, and Omnichannel teams to shape a cohesive vision.
• Mentor and elevate strategists and teams.

Skills

Brand strategy

Storytelling

Collaboration

Leadership

Communication

Job description

Position Overview

Healthcare is a uniquely powerful category, where complex science meets high‑stakes decisions and real human impact. In this space, extraordinary storytelling isn’t optional, it’s essential. The ideas that succeed are the ones that connect with HCPs, patients, and caregivers in ways that are meaningful, memorable, and grounded in truth. At BGB, we’re all about unlocking that magic for our clients through scientific rigor. Turning data into insight. Insight into story. Story into ideas that actually move people.

We’re looking for a VP, Brand Strategy who brings curiosity, creativity, and sharp thinking. Someone who loves uncovering the “aha” moment, shaping narratives, and helping bold ideas take flight. If you thrive on making the complex clear and the meaningful unforgettable, you’ll feel right at home here.

What You’ll Do

Solve Business Problems

• Be a trusted strategic partner to clients, helping navigate complex decisions with confidence
• Facilitate workshops and conversations that align teams and keep things moving forward
• Bring a clear point of view, backed by insight and evidence

Uncover Insights That Matter

• Dive into clinical data, market dynamics, and human behavior to uncover insights that are both rigorous and resonant
• Spot patterns, tensions, and opportunities across HCP and patient journeys
• Turn complexity into clear, compelling strategic narratives that teams can rally around

Turn Thinking into Inspiration

• Write smart, engaging creative briefs that spark ideas and energize teams
• Shape brand positioning, messaging, and communications across the lifecycle
• Help make science not just understandable, but interesting, human, and impactful

Build Connected, Modern Strategy

• Work closely with Creative, Account, Medical Strategy, Social Media, and Omnichannel Engagement teams to develop breakthrough concepts and a cohesive strategic vision
• Bring together brand, content, channel, and experience thinking into one cohesive strategic vision
• Keep the work grounded in reality while pushing it to be as clear and impactful as possible

Elevate the Work and the Team

• Contribute to new business with stories that stand out and strategies that win
• Help define what great, integrated healthcare strategy looks like today
• Mentor and inspire strategists, sharing how you think and helping others grow

Who You Are

• A strategic thinker and natural storyteller who can turn complexity into clarity
• Deeply curious about what drives behavior and always asking better questions
• Comfortable navigating science while staying focused on the human experience behind it
• A storyteller at heart, known for crafting briefs and narratives that spark ideas
• A collaborative leader who brings people together and elevates the work
• Someone who brings both intellectual rigor and creative energy, pushing ideas to be smarter, sharper, and more impactful

What You Bring

• ~8 years in brand strategy or planning in an agency environment, with experience in pharma, biotech, or healthcare marketing
• A track record of delivering insight‑driven, creatively inspiring, and strategically sound work
• Strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics
• Experience collaborating with medical, social, and CX or engagement strategy teams
• Excellent storytelling and communication skills across briefs, decks, and presentations

Why BGB Group

Because this work matters and it deserves bold thinking and real energy. At BGB, we believe the best ideas come from smart, curious people who love solving complex problems together. We balance scientific rigor with creative ambition and build work that truly connects. You’ll be part of a team that’s collaborative, driven, and always pushing to make the work a little sharper, a little smarter, and a lot more impactful.

Salary Range: $200,000 – $240,000 CAD

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.