Visual Content & Brand Designer

FLiiP; Toronto; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Visual Content & Brand Designer to take ownership of all visual content. This is a unique opportunity to shape the brand's identity and create engaging designs across multiple channels. You'll collaborate closely with leadership and leverage modern tools, including AI, to enhance creative workflows. Join a fast-paced, remote-first environment where your contributions will directly impact the brand's growth and success. If you're a design-forward, AI-native creative looking to make your mark, this role is perfect for you.

Benefits

Competitive compensation package

100% remote-first work

Health & Insurance Benefits

Fast-moving culture

Full ownership of your stack

Direct collaboration with leadership

Qualifications

• 4-6 years of experience in brand or visual design.
• Strong portfolio showcasing layout, typography, and motion design.

Responsibilities

• Lead all visual content creation across various formats.
• Collaborate with marketing teams to produce high-impact content.

Skills

Brand Design

Motion Design

Video Production

Figma

Adobe CC

After Effects

Webflow

AI Tools

Tools

Midjourney

Runway

Descript

Job description

About FLiiP:

FLiiP is revolutionizing fitness business management through our all-in-one SaaS platform. We serve commercial gyms and multi-location fitness operators with a powerful suite of tools that streamline operations, centralize communication, and improve member retention. With over $4M CAD in seed funding and a 4x growth target in less than two years, we're scaling fast across North America.

About FLiiP:

FLiiP is revolutionizing fitness business management through our all-in-one SaaS platform. We serve commercial gyms and multi-location fitness operators with a powerful suite of tools that streamline operations, centralize communication, and improve member retention. With over $4M CAD in seed funding and a 4x growth target in less than two years, we're scaling fast across North America.

At FLiiP, we believe great design isn't just about how things look—it's about how quickly we can communicate, stand out, and build trust. As we scale our brand and content engine, we're looking for a creative force who thrives in a fast-paced environment, leverages modern tools (including AI), and can help us bring powerful ideas to life through visuals.

Role Overview:

We're hiring a Visual Content & Brand Designer—a next-gen creative who can flex across formats: static graphics, motion design, and video. This is a high-ownership role where you'll lead all visual content at FLiiP, collaborating closely with the CGO and our Content Marketing Manager to elevate our brand and supercharge execution across organic, paid, and product-facing content.

You'll be our first dedicated creative hire—so this is the perfect opportunity for someone who wants to take full ownership, move fast, and build the foundation for what great design looks like at a startup with momentum.

This is a 100% remote role, based in Canada.

Key Responsibilities:

• Own All Visual Content Creation: Design and produce a wide range of content—from static graphics and illustrations to motion graphics, short-form videos, paid ads, landing visuals, decks, and more
• Evolve the FLiiP Brand: Maintain and expand our visual identity across channels. Contribute to a future brand refresh and help shape our next-gen design system
• Support Content, Growth, and Product Marketing: Collaborate with the content marketing lead and growth team to translate messaging and strategy into high-impact creative
• Leverage AI Tools to Move Faster: Use modern creative tools and AI platforms (e.g., Midjourney, Runway, Descript, B-roll generators, Figma plugins) to speed up workflows and maximize creative output
• Design Across Channels: Deliver assets for organic social, blog content, paid ads, lifecycle campaigns, and internal presentations—adapting creative for performance and channel fit
• Build Scalable Systems: Create templates, libraries, and lightweight brand guidelines to help the broader team move faster with creative consistency
  
  
  

Requirements

• 4-6 years of experience as a brand designer, visual designer, or creative generalist—ideally within a startup or fast-paced environment
• Portfolio that demonstrates range: strong fundamentals in layout, typography, and color, plus examples of motion design and video work
• Fluency with modern tools like Figma, Adobe CC, After Effects, Webflow, and recent AI-powered platforms (e.g., Runway, Midjourney, Descript, etc.)
• Proven experience creating high-quality marketing content for growth, content, or paid media teams
• Ability to balance craft with speed—knowing when to polish and when to ship fast and iterate
• Experience collaborating with marketing and growth teams, and an understanding of how creative drives performance
• Strong communicator and autonomous builder—you'll be setting the tone for creative execution at FLiiP
  
  

Nice to Have:

• Experience leading or contributing to a brand refresh or rebranding initiative
• Familiarity with growth-focused design principles (e.g., ad creative, CRO visuals, lifecycle assets)
• Lightweight video editing skills using AI or hybrid workflows
  
  
  

Benefits

• Competitive compensation package
• 100% remote-first work (Canada-based role)
• Health & Insurance Benefits: FLiiP covers 50% of group plan premiums
• A fast-moving, execution-first culture where experiments are welcomed and speed is celebrated
• A high-leverage role with full ownership of your stack, strategy, and roadmap
• A tight-knit team, direct collaboration with executive leadership, and the chance to shape a category-defining product
  
  
  

If you're a design-forward, AI-native creative who wants to own the look and feel of a company on the rise, we'd love to hear from you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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