Vice President, Retail Distribution

Your Neighbourhood Credit Union Limited; Kitchener; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading credit union is seeking a VP of Retail Distribution to inspire and lead branch teams to deliver exceptional member service and drive business results. This strategic sales leader will excel in coaching, sales performance, and community engagement, contributing directly to YNCU's growth and member success. With a focus on achieving sales targets and enhancing member experiences, you will play a crucial role in the organization’s strategic vision.

Benefits

Flexible work arrangements

Competitive Compensation

Remote working option after orientation

37.5-hour work week

7% matching pension

100% paid benefits

Wellness initiatives

Qualifications

• Minimum ten years experience in branch operations and sales at managerial level.
• Proven sales coach with record of elevating team performance.
• Must have valid Ontario driver's license.

Responsibilities

• Lead and develop sales strategies for branch teams.
• Conduct regular sales coaching sessions and performance reviews.
• Monitor sales metrics and take action on opportunities.

Skills

Sales Coaching

Team Leadership

Strategic Planning

Data-Driven Strategy

Relationship Building

Education

Post secondary diploma or degree in business, finance, or related field

Tools

CRM tools

Microsoft Office

Job description

JOB SUMMARY:

Consistent with providing YNCU’s members with the right financial services to love life, dream big and achieve financial success, as the VP, Retail Distribution, you are responsible for developing, leading and unlocking the full potential of branch teams and inspiring a branch culture that offers exceptional member service across YNCU. The VP, Retail Distribution, is a strategic sales leader and a high-impact sales coach, who is responsible to drive exceptional business results. With your expertise, you will accelerate sales performance, develop high-performing teams, and embed a culture of retail excellence across the organization. Your leadership will directly fuel market growth, profitability, member engagement, networking and community involvement, through expert coaching, data-driven strategy, and hands-on execution.

The VP, Retail Distribution will lead Directors of Sales and Coaching, as well as manage a portfolio of branches. They will work closely with the Chief Retail & Commercial Officer to translate strategic priorities into tactical sales initiatives, for the entire team. Through regular one-on-one coaching, in-field mentoring, performance management, and skill development programs, you will ensure that YNCU’s retail teams consistently hit and exceed targets. Your ability to inspire, challenge, and elevate others will be the catalyst for both individual and organizational success.

KEY ACCOUNTABILITIES OF THE ROLE

Sales Coaching & Development

• Lead and develop the YNCU branch network to achieve growth goals and targets while enhancing branch performance, sharpening sales skills, and ensuring consistency in retail philosophy across all teams.
• Conduct regular sales coaching sessions—both one-on-one and team-based—to improve, build and maintain loyal relationships while providing smart advice, innovative and convenient solutions.
• Serve as a trusted mentor and performance coach to branch leaders and frontline staff—developing a strong bench of future sales leaders.
• Facilitate dynamic sales huddles, training workshops, and role-playing sessions that simulate real-life scenarios and reinforce key sales behaviours.

Sales Strategy & Execution

• Develop and implement high-impact sales strategies for YNCU’s branch teams to increase membership and member engagement.
• Translate organizational goals into clear, measurable sales targets and ensure they are consistently communicated, tracked, and achieved.
• Drive execution of in-branch sales activities, outbound call programs, promotions, and events that drive acquisition, retention, and wallet share growth.
• Keep up to date with relevant market conditions, competition, industry trends, emerging analytics, technologies and methodologies, and provide recommendations to the Chief Retail & Commercial Officer to ensure branches are, and remain, competitive in all areas to contribute to YNCU growth.

Member Growth & Revenue Generation

• Champion a member-centric approach to sales—ensuring every interaction is rooted in trust, expert advice, and long-term relationship building.
• Leverage data insights and analytics to identify cross-sell opportunities, target profitable key segments, and boost member product adoption.
• Partner with Marketing to deliver strategic campaigns that support lead generation and sales conversion across digital and in-person channels.
• Strongly encourage and support community involvement and networking by branch teams and promote outreach efforts to develop new connections, partnerships and relationships that can point new members to YNCU.

Performance Management & Accountability

• Monitor, analyze, and report on sales metrics, conversion rates, and branch productivity. Take immediate action to address gaps or capitalize on growth opportunities.
• Foster a high-performance sales culture grounded in accountability, recognition, and continuous improvement.
• Hold regular performance reviews with Director(s), Sales & Coaching, to evaluate coaching effectiveness, goal attainment, and employee development progress.
• Provide oversight to the development of branch, operational and service delivery performance goals and solutions and monitor results to attain objectives for service, profitable growth, and efficiency, guide resolution of operational and service issues.

Essential Functions

• Prepare reports as required.
• Monitor performance of team on an ongoing basis in order to complete formal performance reviews and work collaboratively with direct reports to facilitate the design and delivery of required corrective action, career development and training plans.
• Partner with branch management staff, Chief Retail & Commercial Officer, VP, Retail Lending and/or Human Resources in the development and implementation of training materials, manuals, on-line tools and webinars for Member Services.
• Ensure that Team staffing levels are appropriate and human resources are effectively utilized, and participate in the recruitment process for branch staff as necessary.
• Provide input into strategic planning and develop business cases/plans for Member Services.
• Actively participate as a member of the committees as required and approved by the Chief Retail & Commercial Officer.
• Maintain a thorough knowledge of YNCU branch-related policies, procedures, established practices and documentation in order to act as a resource for Branch Managers.
• Eagerly own and participate in projects and exceed expectations with an inherent ability to find solutions and deliver results within a rapidly changing, entrepreneurial, and technology driven work environment.
• Be a leader who epitomizes and advocates YNCU’s workplace culture.
• Abide by YNCU policies, procedures, standards, guidelines and practice.
• Be aware of enterprise risk management issues as they relate to department and bring forward strategic and risk issues for discussion, review and solutions to the Chief Retail & Commercial Officer.
• Work safely in accordance with YNCU's Health & Safety Policy, procedures and the Occupational Health and Safety Act as amended from time to time.
• Other duties as assigned.

QUALIFICATIONS:

• Post secondary diploma, degree and/or certification in business, finance, commerce or a related program, or equivalent business experience.
• Minimum ten (10) years branch operations and sales experience at a managerial level in financial services, credit union experience is an asset.
• Proven experience as a sales coach, trainer, and mentor with a record of elevating team performance, while delivering sustained sales growth.
• Proven experience in building and enhancing member/customer relationships.
• Demonstrated ability to effectively manage a motivated team, developing sales talent, assessing performance, and building structured development plans.
• Ability to use CRM tools, performance dashboards, and KPIs to track coaching outcomes and optimize efforts.
• Strong knowledge of the Credit Unions Act and Regulations, Credit Union By-laws, and Policies.
• Working knowledge of applicable government regulations and legal requirements.
• Sound knowledge of economic and financial trends.
• Effective understanding and use of Microsoft Office (Outlook, Excel, Word, PowerPoint)
• Must have a valid Ontario driver's licence and reliable available vehicle.
• Ability to travel to all YNCU locations, as required, on a regular basis.
• Must be bondable.

Why work at YNCU?

YNCU employees get to be a part of the growing credit union movement and help us get the word out on why banking locally is so important. We’re your friendly, helpful, and financially savvy neighbour who provides tailored financial services to our members, supports small businesses, creates local jobs, and gives back to causes that matter. Through our Good Neighbours Employee Volunteer Program and Monthly Staff Donation Draws, we even let you choose the causes we donate to and support. YNCU is recognized for the following:

· Certified Ontario Living Wage Employer

· Flexible work arrangements once fully oriented

· Competitive Compensation, Incentive Programs and Benefits

· Remote/working from home hybrid option once fully oriented

· 37.5-hour work week

· 7% matching pension

· Benefits are 100% paid for by YNCU

· 2024 Canada's Healthy Workplace Month Great Employer Award

· Wellness Initiatives including our Employee and Family Assistance Program, premium membership for Calm, Consult+, and LIFT Virtual Fitness

· Learning and Development Opportunities

· Paid Volunteer opportunities

· Fun and meaningful Employee Resource Groups

· Free bank account and discounted rates for Employees

YNCU strives to be a diverse workplace reflective of the communities that we live in. We are committed to a diverse workforce and invite everyone to apply. YNCU makes hiring decisions solely on qualifications, merit, and business needs at the time.

YNCU is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, gender, religion, sexual orientation, national origin, disability, pregnancy, or any other protected characteristic as outlined by national, provincial, or municipal laws. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, and training.

Your Neighbourhood Credit Union will provide accommodations for persons with disabilities, where needed, to support their participation in our recruitment process. Please contact Human Resources at [e-mail]

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YNCU will provide accommodations for persons with disabilities, where needed, to support their participation in our recruitment process.

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