Vice President, Product (SME)

Element Fleet Management; Toronto; Hybrid; CAD 230,000 - 260,000; Full time

Job summary

A leading fleet management company located in Toronto is seeking a skilled Vice President, Product to lead the strategy and development of SME product platforms. The ideal candidate will have over 10 years of senior product leadership experience, strong P&L management skills, and a proven track record in scaling complex products. The role includes driving cross-functional team collaboration, overseeing product launch readiness, and cultivating a high-performance culture within the team.

Benefits

Comprehensive health and welfare benefits

Paid time-off programs

Culture of innovation and empowerment

Qualifications

• 10+ years in senior product leadership with demonstrated P&L ownership and cross-functional delivery.
• Proven success in bringing complex, technology-enabled products to market.
• Strong executive communication skills and ability to influence without direct authority.

Responsibilities

• Lead the strategy, development, and launch of the SME product platform.
• Oversee finalization of product structure, pricing, risk, and marketing for launch readiness.
• Foster a high-performance culture and provide mentoring to team members.

Skills

P&L management

Stakeholder management

Product strategy

Cross-functional leadership

Data-driven decision-making

Education

Bachelor’s degree in Business, Engineering, Finance or related field

MBA preferred

Tools

MS Office (Word, Excel, PowerPoint)

Job description

About the role

The Vice President, Product – SME leads the strategy, development, launch, and continuous evolution of Element’s SME product platform. Accountable for delivering a scalable and profitable product offering aligned to client needs, the VP orchestrates cross-functional teams to finalize product structure, pricing, operating model and go-to-market, while driving innovation and operational excellence to achieve measurable business outcomes (growth, profitability, client satisfaction).

What you’ll do

SME Product Platform Strategy & Delivery

• Own the product platform strategy and execution for SME
• Define SME-specific strategies with Commercial, Operations, Marketing, Pricing and Risk to ensure market fit and scalable delivery
• Oversee finalization of product structure, pricing, risk, operating model, sales strategy, technology and marketing for launch readiness
• Lead MVP rollout and expansion across additional products, functionalities and geographies (including aspects of large corporate and international markets)

Dealership Distribution Strategy & Insights

• Develop a Dealership distribution strategy and associated platform constructs
• Partner with Marketing on market intelligence to identify modifications to existing products and net-new offerings (e.g., MaaS and autonomous vehicles)

P&L Product Ownership & Management

• Own P&L model and KPI framework; establish cross-functional metrics and cadence to measure outcomes, adjust plans and ensure accountability
• Leverage P&L insights and partner input to govern a prioritized roadmap and implement processes that drive continuous improvement. Consistently meet or exceed KPIs related to lead generation, conversion, and pipeline contribution.

Team Leadership and Management

• Foster a high-performance culture focused on accountability, collaboration, and growth
• Provide coaching, mentorship, and professional development opportunities to ensure employee engagement and retention
• Ensure resource allocation and workload distribution for effective service delivery

• Consistently embodies Element’s Purpose and Values, accountable for driving and delivering positive employee engagement and outcomes

Basic Qualifications

• Bachelor’s degree in Business, Engineering, Finance or related field required; MBA preferred
• 10+ years in senior product leadership with demonstrated P&L ownership and cross-functional delivery; fleet/leasing/financial services experience preferred
• Proven success bringing complex, technology-enabled products to market and scaling across regions/segments
• Deep commercial acumen across pricing, credit risk, operating models, and go-to-market strategy
• Expertise in product roadmap governance, KPI design, and data-driven decision-making
• Strong stakeholder management and executive communication skills; ability to influence without direct authority. Proficiency in various MS Office software applications including Word, Excel, PowerPoint

Preferred Qualifications

• Education: College/University degree preferred

Location: Mississauga. Our Mississauga office will move to 1 Adelaide in Toronto in September 2026

The base salary range for this position is $230,000-$260,000 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.

What’s in it for You

A culture of innovation, empowerment, decision-making, and accountability; Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles); Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.

Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to [e-mail] or call [phone].