Vice President of E-Commerce to develop, lead and execute a digital e-commerce strategy

S.i. Systems; Edmonton; On-site; CAD 120,000 - 180,000; Full time

Job summary

A leading company is seeking to hire a Vice President of E-Commerce responsible for developing and executing a robust e-commerce strategy. The ideal candidate will have extensive experience in e-commerce programming and proven leadership skills to manage a diverse team, optimize digital platforms, and drive revenue growth.

Benefits

Performance-based bonuses

Equity options

Opportunity to lead digital transformation at scale

Qualifications

• 8-10 years experience in e-commerce and web development.
• 3+ years in a leadership role.
• Deep understanding of e-commerce architecture and best practices.

Responsibilities

• Develop and execute an e-commerce roadmap aligned with business goals.
• Oversee platform development and digital marketing integrations.
• Manage the full e-commerce ecosystem including frontend and backend.

Skills

E-commerce programming

Database design

SEO

API integrations

UX / UI

Technical leadership

Conversion rate optimization

Tools

Shopify Plus

WooCommerce

Magento (Adobe Commerce)

Google Analytics

SEMrush

Job description

Our Calgary Cannabis client is hiring a Vice President of E-Commerce to develop, lead and execute a digital e-commerce strategy.

This senior leadership role requires a professional with deep expertise in e-commerce programming. The ideal candidate is equally comfortable writing code, leading cross-functional teams, optimizing UX, and driving revenue growth through innovative digital solutions.

Must Have :

• 8-10 years experience in e-commerce and web development
• 3+ years experience in a leadership role
• Experience in Shopify Plus, WooCommerce and Magento (Adobe Commerce)
• Deep understanding of database design, e-commerce architecture, API integrations , and security best practices.
• Proven experience in SEO, site speed optimization, UX / UI , and mobile-first development.
• Ability to communicate with C-suite leadership

Nice to Have :

• Experience with headless commerce and JAMstack architecture.
• Familiarity with platforms like BigCommerce, Salesforce Commerce Cloud, or SAP Hybris.
• Experience with international e-commerce and multi-language / multi-currency sites.

Responsibilities :

• Develop and execute a comprehensive e-commerce roadmap aligned with the company’s business goals.
• Oversee platform development, site performance, user experience, and digital marketing integrations.
• Manage the full e-commerce ecosystem including frontend, backend, integrations, and third-party applications.
• Lead the design, development, and maintenance of online stores on Shopify, WooCommerce, Magento, and other platforms.
• Ensure scalable and secure architecture across platforms and applications.
• Technical Leadership
• Manage in-house developers and / or third-party vendors to deliver high-quality code and timely releases.
• Maintain clean, well-documented codebases and lead the development lifecycle from ideation to deployment.
• Ensure robust database management (SQL, MySQL, PostgreSQL, etc.) and integration with CRM, ERP, and other systems.
• Conversion & SEO Optimization
• Lead efforts in technical SEO, performance optimization, A / B testing, and CRO to maximize sales and search visibility.
• Collaborate with marketing and design teams to implement campaigns, landing pages, and tracking mechanisms.
• Leverage tools like Google Analytics, Search Console, and SEMrush to measure and refine strategies.
• Monitor KPIs such as traffic, conversion rate, AOV, and customer retention to drive performance improvements.
• Implement and manage automation, personalization, and AI-driven tools to enhance customer experience.
• Ensure 24 / 7 uptime, data integrity, and quick load speeds across all e-commerce properties.

Compensation :

• Performance-based bonuses and equity options
• Opportunity to lead digital transformation at scale