Vice President of Analytics

iQuanti; Toronto; On-site; CAD 180,000 - 225,000; Full time

Job summary

A leading performance marketing firm is seeking a VP of Analytics to drive data-driven strategies and lead a multi-disciplinary team. This role involves shaping analytics to inform media investments and ensuring high client satisfaction. Candidates should have extensive experience in marketing analytics and team leadership, with a strong track record in data instrumentation and visualization.

Qualifications

• 15+ years in marketing analytics with at least 5 years leading teams.
• Hands-on leader with experience in MMM, MTA, and testing programs.
• Experience designing executive dashboards and enforcing BI governance.

Responsibilities

• Architect the measurement vision and lead a multi-disciplinary team.
• Define the measurement framework and communicate it to stakeholders.
• Guide clients through cookieless measurement and experimentation roadmaps.

Skills

SQL

Python

R

Data visualization

Leadership

Education

Advanced degree (MS / PhD) in Statistics, Econometrics, Computer Science or similar

Tools

Tableau

Looker

Adobe Analytics

GA4

BigQuery

Snowflake

Job description

Hybrid — New York City or Toronto; 10‑15 % client travel

About iQuanti

iQuanti is an independent performance marketing firm that delivers business results through data-driven digital strategies. We go beyond campaign management to generate proprietary insights that drive real growth. Our differentiated approach combines data science and deep marketing expertise, powered by platforms like ALPS—our search-predictive efficacy engine. With 300+ employees across hubs in Jersey City, Bangalore, and London, we serve ambitious brands seeking measurable performance.

Why this role exists

We're built on a simple promise : data‑driven media that delivers measurable growth for the world’s most ambitious brands. As VP of Analytics, you will own that promise. You’ll architect the measurement vision, lead a multi‑disciplinary team (data engineering, media science, BI & visualization), and act as analytics sponsor for our largest enterprise engagements, translating analytics into board‑level business impact.

Key outcomes you will drive

You will scale analytics as a strategic growth lever—expanding its revenue impact, raising quality standards, and sustaining 90%+ client satisfaction (CSAT). Your leadership will shape how analytics informs media investment, experimentation, and full-funnel performance.

In this role, you'll operate across strategy and execution—driving analytics vision, ensuring delivery rigor, and enabling data-led decisions for our clients.

• Analytics strategy & thought‑leadership – Define the north‑star measurement framework (from data layer to MMM / MTA) and champion and communicate it to C‑suite client stakeholders and internal media leads.
• Enterprise advisory – Guide clients through cookieless measurement, CDP selection, and experimentation road‑maps; chair quarterly “learning agenda” sessions that align analytics with commercial goals.
• Data instrumentation excellence – Oversee tagging architecture, server‑side tracking implementations, and real-time data pipelines (Adobe Analytics / Launch, GA4, GMP, BigQuery, Snowflake).
• Media & attribution science – Lead a center of excellence that designs and operationalizes MMM, multi‑touch attribution, geo‑lift and hold‑out tests; partner with media planners to translate insights into spend reallocation.
• Funnel & lifecycle analytics – Integrate SFMC, Adobe Journey Optimizer, and CRM data to quantify full‑funnel performance and LTV.
• Visual storytelling – Set standards for Tableau / Looker dashboards, ensuring exec‑friendly narratives as well as analyst self‑service.
• Practice & people leadership – Hire, coach and retain a diverse talent bench; foster a culture of intellectual curiosity, rigorous QA and knowledge‑sharing.
• Growth & innovation – Build partnerships with leading measurement vendors; support new‑business pitches with provocative insight and case studies.

The expertise we’re seeking

Required

• 15 + years in marketing analytics with at least 5 years leading multi‑disciplinary teams inside an agency, consultancy or high‑growth in‑house media COE.
• Hands‑on leader with a track record of building and directing MMM, MTA and incrementality testing programs at scale.
• Deep SQL plus working knowledge of Python / R for modelling; comfort with cloud warehouses (BigQuery, Snowflake, Redshift).
• Experience designing Tableau / Looker executive dashboards and enforcing BI governance.

Additional

• Experience with CDPs (mParticle, Tealium, Adobe), Adobe Experience Platform & RTCDP.
• Familiarity with privacy / identity regulations (GDPR, CCPA) and server‑side tagging best‑practice.
• Advanced degree (MS / PhD) in Statistics, Econometrics, Computer Science or similar.

Leadership attributes

• Demonstrates inclusive, low‑ego leadership and a strong track record of coaching and mentoring diverse technical teams.
• Confident facilitator who can bridge media, finance, tech and executive teams.
• Brings strong commercial acumen, with experience owning P&L analytics services and presenting new solutions to clients and prospects

Salary : $180K - $225K CAD

Candidates must be currently authorized to work in the United States or Canada without the need for employer sponsorship now or in the future.