Vice President Marketing, Ecommerce & Visual Presentation

Rw And CO; Montreal; Hybrid; CAD 120,000 - 200,000; Full time

Job summary

A leading Canadian fashion retailer seeks a Vice President of Marketing, Ecommerce & Visual Presentation to define and execute innovative strategies that will enhance brand presence across omnichannel environments. With responsibilities spanning strategic leadership, brand storytelling, and team mentorship, this role demands a seasoned professional with extensive experience in consumer brand marketing, a passion for customer engagement, and strong bilingual communication skills. Join a pioneering retail brand known for its customer-centric approach and significant contributions to the fashion industry.

Benefits

Flexible hybrid work environment

Comprehensive benefits and wellness programs

Paid time off including vacation and sick days

Exclusive discounts on products

Referral bonuses

Growth opportunities including tuition reimbursement

Qualifications

• 15+ years in consumer brand marketing with 7+ years in executive roles.
• Strong omnichannel marketing experience and storytelling skills.
• Excellent knowledge of data environments supporting customer-centric approaches.

Responsibilities

• Lead and execute brand strategy and marketing initiatives.
• Drive ecommerce growth through digital planning and optimizations.
• Guide and develop a marketing team, fostering collaboration.

Skills

Omnichannel Marketing

Brand Building

Customer Relationship Management

Storytelling

Data Analysis

Bilingual Communication

Education

Bachelor's degree in commerce, marketing, or related field

MBA

Tools

CRM tools

Job description

Vice President Marketing, Ecommerce & Visual Presentation

Get AI-powered advice on this job and more exclusive features.

Who we are: At RCL - Reitmans (Canada) Limited, we live and breathe fashion and customer experience every day. We believe that fashion is about more than just style — it's about empowering our customers with the confidence to shine when it matters most.

Company Description: At RCL - Reitmans (Canada) Limited, we are passionate about fashion and customer experience. Our goal is to create unforgettable moments through innovative ideas and seamless shopping experiences across stores and digital channels. With a strong portfolio of brands and a creative team, we constantly reimagine fashion retail.

Job Description: We are seeking a strategic visionary to shape the future of our influential brand. As Vice President of Marketing, Ecommerce & Visual Presentation, reporting to the General Manager of RW&CO, you will define and execute strategies to enhance brand presence and performance in an omnichannel environment. You will lead cross-functional teams, develop innovative marketing strategies, drive ecommerce growth, and ensure exceptional customer experiences. Your leadership will inspire the marketing team and align efforts with business goals.

Key Responsibilities:

• Lead and execute 360-degree brand strategy and marketing initiatives, creating compelling narratives and campaigns that drive engagement and loyalty.
• Develop innovative strategies to expand brand reach and foster a creative environment, integrating omnichannel approaches supported by analytics.
• Drive ecommerce growth through digital planning, online merchandising, and on-site optimizations, leveraging customer insights.
• Ensure top-tier customer experience by translating brand vision across visual presentation, PR, online, and event marketing, maintaining content excellence.
• Guide and develop a talented marketing team, fostering customer-centricity and business growth, and collaborating across departments to ensure alignment with corporate goals.

Qualifications & Competencies:

• Bachelor’s degree in commerce, marketing, or related field; MBA is a plus.
• 15+ years in consumer brand marketing with 7+ years in executive leadership roles within reputable customer-centric organizations.
• Passion for brand building, customer relationships, and team mentorship.
• Strong omnichannel marketing experience with storytelling and cross-channel delivery skills.
• Ability to balance data and creativity to meet customer needs and brand expectations.
• Excellent knowledge of data environments and CRM tools supporting a customer-centric approach.
• Bilingual in English and French, with excellent communication skills for diverse audiences.

Additional Information:

• Flexible hybrid work environment.
• Comprehensive benefits and wellness programs.
• Paid time off, including vacation and sick days.
• Exclusive discounts on products.
• Referral bonuses and growth opportunities including bonuses and tuition reimbursement.

If you are inspired, we want to hear from you. Send us your resume today! Reitmans (Canada) Limited operates hundreds of stores across Canada and owns three fashion apparel banners. Join a Canadian retail icon and make a difference.

We are an equal opportunity employer committed to diversity and inclusion. We welcome applicants of all backgrounds and abilities and will provide accommodations during the recruitment process upon request.

Only shortlisted candidates will be contacted.