Vice-President, Marketing & Communications - WCH Foundation

Women’s College Hospital; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

Women’s College Hospital Foundation is seeking a Vice-President, Marketing & Communications to lead impactful marketing strategies and build brand equity. This hybrid role requires a seasoned leader with a strong background in marketing, digital engagement, and team leadership to drive philanthropic growth and community connection.

Benefits

Eligibility for merit pay

Comprehensive benefits including healthcare

Ontario Pension Plan enrollment

Qualifications

• Minimum of 12 years of leadership in marketing and communications.
• At least 5 years at the executive level.
• Experience in non-profit or healthcare sectors preferred.

Responsibilities

• Lead development and execution of marketing strategies.
• Build a high-performing marketing team.
• Shape public narrative about the hospital's role in healthcare.

Skills

Leadership

Marketing Strategy

Digital Engagement

Public Speaking

Job description

Vice-President, Marketing & Communications - WCH Foundation

Women's College Hospital, Toronto, Ontario, Canada

Job Description

Posted Wednesday, May 14, 2025 at 4 : 00 AM | Expires Saturday, June 7, 2025 at 3 : 59 AM

Women’s College Hospital

For more than 140 years, Women’s College Hospital has been developing revolutionary advances in healthcare. At Women’s we advocate for healthcare equity because we know that a healthy society requires a level playing field where everyone has access to timely, high quality, efficient and compassionate care. Today, Women’s is a world leader in revolutionizing healthcare for women and advancing health system solutions for all.

Women’s College Hospital Foundation

Through the generosity of the community, the Foundation fuels the Hospital’s excellence in research and healthcare. Women’s is at the leading edge of fundamental changes in the healthcare system and the Foundation plays a critical role in advancing this agenda by supporting the Hospital and its extended mandate through fundraising. Donors have been, and continue to be, paramount to the success of progressive healthcare.

WCH foundation is seeking a skilledVice President, Marketing & Communications.

Location : Toronto, ON

Reports to : President & CEO

Employment Type : Full-time, Hybrid

The Opportunity

As a key member of the Foundation’s executive leadership team, the Vice President, Marketing & Communications will lead the development and execution of high-impact marketing, content, events and engagement strategies that builds brand equity, deepens community connection, and drives philanthropic growth.

This leader will be responsible for shaping a compelling public narrative about Women’s College Hospital’s unique role in transforming healthcare, while also building a world-class, insight-driven marketing team that delivers measurable results.

Key Responsibilities

Strategic Leadership & Brand Positioning

• Develop and lead the execution of a long-term brand strategy that aligns with the Foundation’s mission, values, and business objectives.
• Define and evolve the brand’s positioning, narrative, and voice to drive awareness, relevance, and affinity with key audiences.
• Use market research, consumer insights, and performance metrics to inform brand strategy and measure effectiveness.
• Champion new ways to express the brand, including emerging platforms, partnerships, and storytelling methods.
• Lead the development of an integrated marketing and communications strategy aligned with fundraising goals, community priorities, and organizational values.
• Elevate the Foundation’s brand through proactive storytelling, thought leadership, and innovative campaigns.
• Serve as a strategic advisor to the CEO and Foundation leadership on brand, reputation, and engagement matters.

Content & Communications

• Direct creative campaigns, content development, and brand activations that inspire and engage audiences.
• Oversee multi-channel content creation and public messaging that drives awareness, donor acquisition, and long-term engagement.
• Lead development of compelling narratives that demonstrate donor impact, healthcare innovation, and community relevance.
• Ensure cohesive and consistent brand voice across all touchpoints — from social and digital to donor materials and public relations.

Data-Driven Marketing

• Oversee the Foundation’s digital ecosystem, including website, email marketing, and social media.
• Leverage data, analytics, and KPIs to optimize performance, drive engagement, and inform strategic pivots.
• Champion digital innovation and emerging tools to enhance donor journeys and personalization.

Community Engagement & Public Affairs

• Build strong relationships with external stakeholders, including media, healthcare partners, and community leaders.
• Oversee media relations, internal communications, and crisis response in alignment with hospital policies and protocols.
• Serve as a visible ambassador for WCHF, enhancing public trust and donor confidence.

Cross-Functional Collaboration

• Partner with development, hospital communications, operations, and people teams to ensure alignment, synergy, and efficiency.
• Partner with marketing, PR, donor experience, and HR teams to ensure brand alignment across all stakeholder and employee touchpoints.
• Actively support Foundation-wide planning, employee communications, and culture-building initiatives.
• Cultivate a strong internal brand culture, ensuring employees understand and embody the brand values.
• Contribute to enterprise-wide diversity, equity, and inclusion efforts in communication practices and public storytelling.

Team Leadership & Operational Excellence

• Lead, mentor, and grow a high-performing team of marketing, communications, events and engagement professionals.
• Align team structure and priorities with evolving business needs and growth ambitions.
• Sustain a strong team, keeping staff motivated and engaged with team input at regular meetings to further empower and develop their self-confidence
• Empower the team through strategic planning, information sharing and collaboration to meet the goals of the team and Foundation
• Be a contributing and dedicated member of the Foundation Senior Leadership team
• Act as an ambassador throughout the community, positively representing the Hospital and the Foundation

Qualifications & Experience

• Minimum of 12 years of progressive leadership in marketing, communications, digital engagement, and stewardship with at least 5 years at the executive level.
• Demonstrated success in building and scaling high-performing teams and integrated strategies in complex, mission-driven environments.
• Experience in the non-profit, healthcare, or academic sectors is preferred; fundraising environment is a strong asset.
• Deep understanding of content strategy, digital marketing, data analytics, and omnichannel communications.
• Ability to attain financial and program goals within prescribed timelines
• Proven experience working with business analytics and using them to support fundraising initiatives
• Proven ability to exercise diplomacy and good judgment.
• Proven ability to operate with agility, humility, sound judgment, and resilience in fast-paced, high-impact settings.
• Exceptional interpersonal, writing, and public-speaking skills; skilled in stakeholder engagement and cross-sector collaboration.

This is a hybrid role, however evenings and weekends will be required from time to time.

Eligibility for merit pay and comprehensive benefits, including Healthcare Ontario Pension Plan enrollment.

Qualified applicants are invited to submit a resume and cover letter by June 6, 2025.

We thank all applicants for their interest; we will contact only those applicants selected for further considerations. Please note that submissions will be reviewed on an ongoing basis, and therefore early submission is encouraged.

Women's College Hospital Foundation is committed to fairness and equity in employment and our recruitment and selection practices. We encourage applications from Indigenous peoples, people with disabilities, members of sexual minority groups, members of racialized groups, women and any others who may contribute to the further diversification of our Foundation and Hospital community. Accommodation will be provided in all parts of the hiring process as required under our Access for People with Disabilities policy. Applicants are asked to make their requirements known in advance .

Women's College Hospital, Toronto, Ontario, Canada

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