Vice President Marketing

Van Kaizen; Vancouver; Hybrid; CAD 100,000 - 120,000; Full time

Job summary

A high-growth iGaming company in Vancouver is seeking a VP of Marketing to oversee global marketing strategy and execution. This executive role focuses on scaling campaigns and building a world-class marketing function with strong emphasis on the U.S. market. The ideal candidate has extensive marketing experience and proven success in team leadership and performance marketing.

Benefits

Medical insurance for office-based employees

Qualifications

• 5–10+ years in marketing, with senior-level experience in iGaming or performance-based B2C.
• Experience scaling affiliate programs and managing paid media.
• Proven success in targeting the U.S. market.

Responsibilities

• Lead the marketing team and develop internal talent.
• Design and optimise multi-channel campaigns with measurable ROI.
• Manage affiliate marketing operations and partnerships.
• Set KPIs and manage performance dashboards.

Skills

Data-driven decision making

Affiliate program management

Team leadership

Multi-channel campaign execution

U.S. market targeting

Job description

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About the Opportunity

We’re a high-growth iGaming company known for one of the most competitive sweepstakes offerings in the market, including a growing portfolio of brands with significant investment in influencer partnerships and ambassador programs.

In just 3 years, we’ve built a team of 50+ talented people, with a hybrid structure (30% remote) and deep industry roots stretching back over a decade. We’re now scaling aggressively — and we're looking for a hands-on, results-driven VP of Marketing to drive performance, scale campaigns, and develop a world-class marketing function.

The Role

As VP of Marketing , you’ll take ownership of our global marketing strategy, execution, and team development. You’ll be responsible for acquisition, retention, paid media, affiliates, brand, and growth marketing — with a strong focus on the U.S. market. This is a key leadership role with high visibility across the business and direct input into commercial strategy.

We’re open to someone stepping up into VP / CMO level , or an established leader looking for a high-impact role in a fast-moving environment.

• Lead and grow the marketing team , developing internal talent and bringing in additional resources as needed
• Design, implement, and optimise multi-channel campaigns (Google, Meta, Programmatic, etc.) with measurable ROI
• Scale and manage affiliate marketing operations , building strong partnerships and performance tracking
• Execute and iterate high-impact influencer and ambassador strategies
• Develop and execute strategies tailored to the American player audience
• Collaborate cross-functionally across product, CRM, data, and leadership
• Set KPIs, manage performance dashboards, and deliver regular reporting
• Ensure brand consistency and growth across digital touchpoints

What We're Looking For

• 5–10+ years in marketing, with at least 2–3 years at a senior level within the iGaming or performance-based B2C sector
• Strong experience targeting the U.S. market (U.S.-based candidates preferred, but open to others with relevant experience)
• Hands-on and data-led — comfortable building strategy and rolling up your sleeves to execute
• Demonstrated success scaling affiliate programs and managing paid media campaigns
• Proven leadership abilities — able to build, mentor, and inspire high-performing teams
• Comfortable navigating both regulated and unregulated markets
• Crypto knowledge is a plus, but not a requirement
• Clear communicator with high personal standards, a strong work ethic, and a bias toward ownership and accountability
• Fully remote or based in Vancouver (no relocation support provided)
• Office-based employees receive medical insurance
• High degree of autonomy and direct impact on brand and growth
• Join an agile, fast-scaling company with a strong foundation and serious growth momentum

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Gambling Facilities and Casinos

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