Vice President Marketing

Reklaim; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

Reklaim is looking for a VP of Marketing to drive its consumer brand marketing strategies. This executive role involves leading efforts in user acquisition, performance marketing, and building a strong marketing team. The ideal candidate will possess over 10 years of experience, with a strong entrepreneurial mindset and a passion for consumer rights.

Benefits

Competitive compensation + equity upside

Flexible work setup

Mission-driven team focused on consumer rights

Qualifications

• 10+ years in consumer marketing with leadership experience.
• Curiosity about AI's impact on marketing.
• Comfortable as both strategist and doer.

Responsibilities

• Lead Reklaim's external marketing strategy across product lines.
• Analyze marketing performance and optimize for key metrics.
• Build and manage a high-performing marketing team.

Skills

Leadership

Digital marketing

User acquisition

Performance marketing

Collaboration

Communication

Job description

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Type : Full-Time

Experience : 10+ years in marketing, with a focus on consumer brands

Reports to : CEO

About Reklaim

Reklaim (TSXV : MYID / OTCQB : MYIDF) is a consumer-first data company that empowers individuals to view, control, and monetize their personal information. Through our suite of products - Reklaim Rewards , Reklaim Protect , and Reklaim Invest - we help people take back control of their data and participate in the value it creates.

We’re growing rapidly, making decisive moves, and building a team that believes privacy is a right, not a feature. We’re looking for bold thinkers, builders, and believers to join us.

The Role

As VP of Marketing, you will lead all external marketing initiatives across Reklaim’s consumer brands. Your mandate is clear : grow awareness, drive subscriber acquisition, and directly contribute to revenue. You’ll define our marketing strategy and personally own much of its execution - across paid, earned, and owned channels - with a sharp focus on performance and brand resonance.

This is a highly hands-on role to start, where you’ll be the primary marketing function but can engage contractors or agencies for specialized support when needed. As the company scales, you’ll have the opportunity to expand the function, bring on additional resources, and build a team around what’s proven to work.

You’ll partner closely with product teams (who own internal product marketing) to ensure external campaigns reflect what’s being built, and turn that into demand.

Responsibilities

• Own and execute Reklaim’s external marketing strategy across Reklaim Rewards , Reklaim Protect , and Reklaim Invest
• Build brand visibility through PR, partnerships, social, content, and community
• Lead performance marketing efforts focused on driving user acquisition and subscriber revenue
• Collaborate with product leads to align campaigns with product releases and positioning (product teams handle internal PMM)
• Manage social media strategy and day-to-day execution across platforms
• Analyze marketing performance, own KPIs, and optimize for ROI, CAC, and LTV
• Oversee external messaging, storytelling, and campaign development
• Manage agency and contractor relationships as needed
• Build and lead a high-performing marketing team as the company scales

Requirements

• 10+ years in consumer marketing, including leadership roles across brand, acquisition, and growth
• Curiosity and focus on how AI impacts the marketing chain are a requirement
• A scrappy, entrepreneurial mindset - comfortable being both strategist and doer
• Proven ability to drive measurable outcomes from marketing (user growth, revenue, engagement)
• Experience working with early-stage or scaling tech companies
• Deep knowledge of digital channels : paid social, email, SEO, influencer, lifecycle
• Ability to balance strategic thinking with hands-on execution
• Strong collaboration and communication skills, especially working cross-functionally with product
• Passion for consumer rights, privacy, or Web3 is a plus

Why Reklaim?

• A mission that matters : Help consumers take back control of their data
• A team of ambitious, curious, and values-driven builders
• Competitive compensation + equity upside
• Flexible work setup
• Early executive role in a company that reshaped how people interact with their data

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Advertising Services

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