Vice President Marketing

Martello Technologies; Ottawa; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

A leading technology company in Ottawa is seeking a Vice President of Marketing. In this hands-on leadership role, you will develop and execute strategies to drive revenue growth, oversee a dedicated team, and collaborate cross-functionally. The ideal candidate will have extensive experience in B2B SaaS marketing, possess strong strategic thinking abilities, and excel in a fast-paced environment. You will play a key role in shaping the market presence of the company as you mentor and grow your team.

Qualifications

• 10+ years of experience in B2B SaaS marketing.
• 5+ years in senior leadership roles.
• Experience with Microsoft 365 ecosystem is a strong plus.

Responsibilities

• Own Martello's global marketing strategy, including brand positioning and messaging.
• Lead demand generation efforts through direct sales and MSP channels.
• Grow, lead, and coach a team of high-performing marketers.

Skills

Strategic thinking

Data-driven decision making

Communication

Marketing to IT buyers

Leadership

Education

Bachelor's degree in marketing, business or related field

MBA (preferred)

Tools

CRM tools

Analytics tools

Automation tools

Job description

Martello Technologies is headquartered in Ottawa, Canada with employees in Canada,Europe, and the United States. Weprovide Microsoft digital experience monitoring (DEM) solutions thatmonitorthe performance of cloud collaboration and productivitytools to give enterprises insight into the user experience. Our products include unified communications (UC) performanceanalyticssoftware, Microsoft 365 user experience monitoring software, and IT analytics software.

As the Vice President of Marketing, you will be responsible for the development and execution of a strategic marketing plan to drive revenue growth for Martello. You will position Martello in an emerging market, drive qualified pipeline, grow the MSP partner base and enable both direct and channel sales.

This is a hands-on leadership role, ideal for someone who excels equally at strategy and execution. Reporting to the CEO, and participating in the senior leadership team, youll oversee a small, dedicated team and collaborate closely with Sales and Product teams. Youll play a key role in shaping how Martello shows up to customers, prospects, and partners around the world.

Your responsibilities will include :

• Own Martellos global marketing strategy, including brand positioning, messaging, content, digital, campaigns, and events.
• Develop and execute Martellos marketing programs that fill the marketplace with high quality content, with a focus on converting and retaining high-quality vendorsparticularly small and midsize businesses.
• Lead demand generation efforts across direct enterprise sales and the MSP channel
• Collaborate with Sales to design and launch scalable go-to-market campaigns that drive adoption, re-engagement, and expansion across our core customer segments.
• Build out the sales enablement engine, equipping Sales and Customer Success teams with tools, data, and messaging to close deals and demonstrate value to all stakeholders.
• Strengthen Martellos brand presence across various media channels, ensuring consistent positioning and messaging.
• Act as a strategic advisor and cross-functional collaborator across departments to ensure alignment on messaging, targeting, and positioning.
• Measure and optimize marketing performance using data-driven insights and KPIs tied to marketplace activity, lead generation, and customer retention.
• Grow, lead, and coach a team of high-performing marketers, fostering a collaborative and metrics-driven culture.

Requirements :

• 10+ years of experience in B2B SaaS marketing, with 5+ years in senior leadership in positions increasing in scope & accountability, preferably within SaaS
• Bachelor's degree in marketing, business, or a related field; MBA is a plus.
• Proven success in marketing to IT buyers, especially in enterprise or channel-led models
• Experience with Microsoft 365 ecosystem is a strong plus
• Hybrid role - must be able to be in office 3 days per week
• Strategic thinker who is comfortable rolling up their sleeves
• Use data to inform decisions, optimize campaigns, and track successfluent with CRM, analytics, and automation tools
• Thrive in fast-paced, growth-stage environments and bring an entrepreneurial spirit to your work.
• Are a strong communicator who knows how to translate impact into messaging that resonates with your audience.

The ideal candidate is a progressive leader whoeffectivelycollaborates with a team-focused approach and will mentor, support, and develop their team members. You are hands-on,leadby example, and value the importance of working closely with stakeholders external and internal. As a member of the Senior Leadership Team, you appreciate thevalue andneed to be present while working from our head office in Kanata, Ontario.