Vice President Marketing

Celebright; Ottawa; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

A Canadian innovator in lighting solutions is seeking a Vice President of Marketing to lead an integrated marketing strategy and build a multi-disciplinary team. You will directly shape the customer journey and market presence across Canada. The ideal candidate has proven success in a growth-stage company, strong digital marketing capabilities, and a passion for innovative solutions. This role offers competitive compensation and a hybrid work model based in Ottawa.

Benefits

Competitive base salary + performance bonus

Work closely with an entrepreneurial leadership team

The opportunity to own a national brand in a high-growth category

Qualifications

• Proven success scaling marketing in a growth-stage company.
• Experience with D2C, B2B2C, or dealer/franchise networks.
• Experience in smart home, home improvement, lighting, or consumer tech industries is a strong asset.

Responsibilities

• Develop and lead an integrated marketing strategy to support growth.
• Build and scale a multi-disciplinary marketing team.
• Own the marketing funnel from lead generation to conversion.

Skills

Experience in developing and executing strong go-to-market (GTM) strategies

Deep understanding of digital performance channels

Comfortable with metrics-driven marketing

Tools

GA4

HubSpot

Shopify

Meta Ads

Job description

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About Celebright Inc.

Celebright is a Canadian innovator in the rapidly growing permanent holiday and architectural lighting industry. We offer smart, efficient, and beautifully designed lighting systems that bring joy to homes and businesses year-round. With demand accelerating across North America, Celebright is building a bold, creative leadership team to scale our brand and drive market expansion.

Why Join Celebright?

Our mission is to bring joy and inspiration through innovative lighting solutions by infusing every space with warmth and positivity.

Build What Matters - Join a company that blends technology, design, and real-world impact.

Grow With Us - We're scaling fast — and so can you.

Real Autonomy, Real Impact - At Celebright, you won’t just fill a role — you’ll own it.

Collaborate Across Disciplines - Be part of a cross-functional team where marketing, technology, operations, and customer success work in sync.

Work With Purpose - There’s joy in what we do, and that spirit carries through to how we treat our customers, our team, and our partners.

What you get :

• The opportunity to own a national brand in a high-growth category
• Work closely with an entrepreneurial leadership team and have direct impact on company trajectory
• Hybrid work model based in Ottawa, ON
• Competitive base salary + performance bonus

The Opportunity

We’re seeking a Vice President of Marketing—or an exceptional Director / Head of Marketing with a proven track record ready to take the leap into their first executive role. This position offers the opportunity to build a modern marketing organization from the ground up, own the customer journey, and directly shape how our brand is perceived, positioned, and scaled across Canada and beyond. You’ll report directly to the CEO and collaborate cross-functionally with Sales, Product, and Operations. Your mission : create measurable demand, build brand affinity, and grow a high-performing marketing function.

Key Responsibilities

Develop and lead an integrated marketing strategy that supports Celebright’s aggressive growth goals

Build and scale a multi-disciplinary marketing team (or lead agency / contractor partners during early growth)

Collaborate with executive leadership to align marketing with sales, product, and market expansion strategies

Demand Generation & Performance

Own the marketing funnel from lead generation to conversion, leveraging paid social, SEM, SEO, email, events, and content

Monitor and optimize key KPIs : CAC, ROAS, LTV, attribution, and conversion rates

Develop campaigns that support both direct-to-consumer and dealer / channel sales

Brand & Communication

Define and evolve Celebright’s brand identity across digital, print, video, packaging, and PR

Ensure clear, compelling, and consistent messaging across all touchpoints

Act as brand ambassador internally and externally, including with media, dealers, and partners

Product & Market Expansion

Lead go-to-market strategy for product launches and seasonal promotions

Support dealer and territory expansion through localized marketing and sales enablement content

Track trends, customer insights, and competitor activity to inform positioning

Requirements

Proven success scaling marketing in a growth-stage company (ideally $5M–$50M+ revenue)

Experience with D2C, B2B2C, or dealer / franchise networks

Proven experience in developing and executing strong go-to-market (GTM) strategies that drive revenue growth and market penetration

Deep understanding of digital performance channels and brand development

Demonstrated experience leading or mentoring marketing teams, with a strong hands-on background in digital marketing and a proven track record of driving strategic initiatives

Comfortable with metrics-driven marketing; familiar with GA4, HubSpot, Shopify, Meta Ads, or similar

Experience in smart home, home improvement, lighting, or consumer tech industries is a strong asset

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Strategy / Planning

Industries

Appliances, Electrical, and Electronics Manufacturing

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