Vice President, Market Strategy and Understanding

Ipsos; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

A strategic market research firm in Toronto is seeking a Vice President for a one-year contract to cover maternity leave. This pivotal role involves leading key client relationships, driving business growth, and managing a high-performing research team. Candidates should have over 10 years of experience in market research and consulting, with strong skills in client management and business development. The role offers opportunities for career development and a comprehensive benefits package.

Benefits

Comprehensive benefits package

Flexible work policies

Opportunities for career development

Qualifications

• 10+ years of experience in quantitative market research and consulting.
• Proven ability in strategic client management and business development.
• Strong experience with survey design, sampling plans, and analysis.
• Excellent communication and storytelling skills.
• Experience in consumer, brand, and shopper insights.

Responsibilities

• Lead key client relationships and drive business growth.
• Consult with multiple client contacts to identify solutions.
• Drive business development with new and existing clients.
• Manage resources and costs to meet profitability targets.
• Promote operational efficiency and enhance project profitability.

Skills

Strategic client management

Business development

Survey design and analysis

Communication skills

Team leadership

Job description

What makes this role important at Ipsos :

We are seeking a dynamic and experienced Vice President for a one-year contract position to cover a maternity leave in our Toronto office. There is a potential for this role to be extended based on business needs. This strategic role is pivotal in leading key client relationships and driving business growth within our team. The ideal candidate will be a commercially-minded leader with a passion for delivering insights that drive client success.

What you can expect to be doing :

Your role will focus on three core pillars of responsibility :

1. Strategic Client & Account Leadership
2. Serve as the strategic lead for a roster of 3-4 key clients, fostering deep, consultative partnerships by understanding their business challenges, organizational culture, and strategic objectives.
3. Act as a trusted advisor, designing and delivering research solutions that address core business issues and anticipate future client needs.
4. Consult with multiple client contacts to identify and prioritize solutions, ensuring Ipsos delivers exceptional value and service.

1. Business Development & Commercial Growth
2. Drive business development by identifying and pursuing opportunities with new and existing clients, leading the creation of compelling proposals, and responding effectively to RFPs.
3. Partner strategically with internal teams on new business leads to identify and close opportunities.
4. Become fully knowledgeable about Ipsos product offerings to recommend suitable approaches for specific business questions.
5. Consider the entire P&L for your projects, managing resources and costs to meet profitability targets.

1. Team Leadership & Operational Excellence
2. Understand client needs within broader business contexts and design research to address those objectives.
3. Lead and guide a high-performing research team, ensuring delivery of exceptional insights and client satisfaction.
4. Promote operational efficiency by improving processes, enhancing project profitability, and delivering value.
5. Leverage relationships and internal resources across the organization to execute projects effectively.
6. Possess technical skills to troubleshoot issues and collaborate with team and client stakeholders for resolution.

This might be the job for you if you have :

• At least 10+ years of experience in quantitative market research and consulting.
• Proven ability in strategic client management and business development, including crafting persuasive proposals and growing accounts.
• Strong experience with survey design, sampling plans, and analysis.
• Excellent communication and storytelling skills, with the ability to translate complex data into actionable insights.
• Experience in consumer, brand, and shopper insights and techniques.
• Exposure to qualitative research, global research, and behavioral science techniques.
• Experience managing high-performing research teams.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit to apply. We consider diverse backgrounds and are committed to organizational inclusivity.

What’s in it for you :

Opportunities for career development, a comprehensive benefits package (including PTO, healthcare, wellness benefits), flexible work policies, and a collaborative culture await you at Ipsos.