Vice President, Integrated Strategy

Syneos Health; Vancouver; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading healthcare communications agency in Vancouver seeks a strategic leader to manage brand development and mentor a team. The role demands 8+ years in brand strategy within healthcare. Applicants should possess strong communication skills and a deep understanding of pharmaceutical regulations. This position supports creativity and strategic partnership in improving patient health outcomes.

Qualifications

• 8+ years of experience in brand, communications, or CX Strategy.
• Deep expertise in various therapeutic categories and market launch experience.
• 8+ years of direct management experience.

Responsibilities

• Act as the strategic authority across assigned brands.
• Manage, mentor, and cultivate the careers of direct reports.
• Collaborate to build relationships with leaders in other departments.

Skills

Strategic leadership

Communication skills

Team management

Collaboration

Healthcare knowledge

Pharmaceutical regulations

Education

Bachelor’s degree

Advanced degree (MBA, MS)

Tools

Strategic frameworks

Job description

BRAND & NEW BUSINESS STRATEGIC LEADERSHIP

• Act as strategic authority across assigned brands, providing clear compelling direction internally and externally
• Architect and oversee the development of brand, creative, communications, and omnichannel strategies
• Identify opportunities for application of SH proprietary data, predictive platform, and other new offerings on inline brands/NB
• Key leader in new business pitches, commanding the room and articulating a clear, winning strategic vision that shines through in the work

DEPARTMENT & TEAM LEADERSHIP

• Manage, mentor, and cultivate the careers of direct reports (VPs, Directors, Senior Strategists), fostering a supportive environment of growth and intellectual curiosity
• Establish and enforce best practices for the strategy department, ensuring consistency and excellence in all strategic deliverables.
• Support Integrated Strategy cross-office initiatives and work in concert with SVP Medical lead to ensure adoption within the team
• Work with Ops leadership to identify staffing gaps, manage office-level staffing needs, and maintain business targets (utilization)

CROSS-FUNCTIONAL ALIGNMENT & COLLABORATION

• Collaborate with NA Strategy Lead to develop and execute an internal education plan to elevate the agency’s collective understanding of strategic craft
• Build powerful, two-way relationships with leaders in other departments, demonstrating how we show up as “we” and how strategic partnership leads to better work, stronger client relationships, and organic growth
• Proactively identify opportunities to showcase the value of strategy during all agency meetings (e.g., Beach Session), showcasing the work, and delivering thought leadership
• Skillfully navigate internal skepticism by lining strategic initiatives directly to client satisfaction and business outcomes

ESSENTIAL REQUIREMENTS

• Must be willing to work West Coast hours
• Must have strong knowledge of US pharma regulations
• Experience: 8+ years of experience in brand, communications, or CX Strategy, with at least 5 years within a healthcare advertising agency
• Healthcare Acumen: Deep expertise across various therapeutic categories. A proven track record of successfully launching pharmaceutical/biotech brands in the US market is essential, DTC and HCP experience.
• Leadership: 8+ years of direct management experience, with a demonstrated ability to inspire and develop strategic talent
• Strategic Craft: Mastery of a wide range of strategic tools and frameworks (e.g., journey mapping, workshop design, qualitative/quantitative research, competitive analysis, persona development)
• Presentation & Storytelling: World-class communication skills. Ability to command a senior-level client audience and simplify the complex with clarity and passion
• Education: Bachelor’s degree required. Advanced degree (MBA, MS) in relevant field is a plus

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world's ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise — if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Discover what our more than 29,000 employees already know: work here matters everywhere. We work hard, and smart, all in the name of getting much-needed therapies to those who need them most. A career with Syneos Health means your everyday work improves patients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to:

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. To learn more about how we are Shortening the distance from lab to life®, visit syneoshealth.com.

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability or any other legally protected status and will not be discriminated against. If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, including the use of this website, please contact us at: Email: [emailprotected] One of our staff members will work with you to provide alternate means to submit your application.