Vice President, Growth Marketing

Open Farm Inc.; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

A leading company focused on transforming pet food is seeking a Vice President of Growth Marketing to spearhead their acquisition strategies while managing a high-performing team. This role offers a unique opportunity for those passionate about ethical sourcing and pet welfare, combined with the challenge of scaling a mission-driven brand in a dynamic environment.

Benefits

Comprehensive healthcare coverage

RRSP plans with company match

Wellness days and personal days

Volunteer days

Pet-friendly office culture

Qualifications

• 10+ years of high-impact growth marketing experience.
• Deep expertise in managing multi-channel campaigns.
• Strong experience with marketing mix modeling and data analysis.

Responsibilities

• Own full-funnel growth strategy across multiple channels.
• Manage growth marketing budget and investment strategy.
• Lead a high-performing Growth Marketing team.

Skills

Growth Marketing

Data Analysis

Direct-to-Consumer Marketing

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Marketing Automation Tools

Analytics Platforms

Job description

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquarteredin Torontoand with teammembersacross the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment.

Before youembark on this journey with us, learn more about the opportunity:

In our accelerated growth journey and mission to Do Some Good for animals and the planet, we are looking for a bold, data-savvy, and purpose-driven performance marketing leader to join us as Vice President of Growth Marketing. Reporting to the Chief Digital Officer, The Vice President of Growth Marketing will be the architect of our acquisition engine—owning full-funnel strategy, managing performance across key paid channels, and relentlessly optimizing for scale, efficiency, and impact. This is a unique opportunity to help grow a beloved, mission-led brand while building a best-in-class growth team. If you love solving hard problems, flexing creative muscles, thrive in fast-moving environments, and care deeply about doing good—this role was made for you.

What You Will Own and Drive:

• Architect and continuously evolve Open Farm’s full-funnel growth strategy across TV, paid social, search, affiliate, podcasts, direct mail, and emerging channels.
• Lead strategic experimentation across creative, media mix, and audience targeting to accelerate growth, improve ROI, and maximize lifetime value (LTV).
• Own channel-level KPIs and optimize spend to drive sustainable, profitable growth—balancing direct response with brand-building initiatives.
• Manage the overall growth marketing budget and investment strategy, ensuring efficient, scalable new customer acquisition while increasing brand awareness.
• Leverage advanced tools, predictive models, and real-time dashboards to inform agile decisions around budget allocation, forecasting, and channel performance.
• Champion a data-first culture through robust modeling, automation, and performance reporting that powers scalable, insight-driven growth.
• Own and scale our CRM and SMS programs—developing lifecycle strategies, segmentation frameworks, and automation that deepen engagement, boost retention, and grow LTV to support a healthy acquisition payback model.

Inspire, Build, and Scale

• Lead and mentor a high-performing Growth Marketing team and agency partners—driving execution across all channels while fostering a culture of curiosity, accountability, and continuous improvement.
• Maintain and optimize a healthy customer payback model across categories, channels, and customer cohorts.
• Set clear KPI goals and testing criteria for upper-funnel expansion and new channel exploration.
• Champion the customer experience in all decisions—ensuring strategies are aligned with audience needs and expectations.
• Build and nurture strong cross-functional relationships with internal teams, agencies, and local partners to execute aligned and scalable growth initiatives.

Tell the Story and Drive Brand Love

• Partner with Brand and Creative teams to develop compelling, full-funnel messaging that drives both acquisition and long-term affinity.
• Collaborate with the Influencer team to align goals and budgets as part of a holistic acquisition strategy.
• Partner with the eCommerce team to build robust customer segmentation strategies and develop CRM/SMS automations that deepen engagement, nurture relationships, and guide customers along their journey with the brand.
• Work cross-functionally to ensure all messaging is consistent, on-brand, and supports long-term business objectives.

What you bring to the table:

• 10+ years of high-impact growth marketing experience with a strong track record in direct-to-consumer businesses.
• Deep expertise in managing and optimizing multi-channel campaigns across Meta, Google Ads, podcasts, affiliate, direct mail, and beyond—working seamlessly with both internal teams and external partners.
• Strong experience with marketing mix modeling (MMM), multi-touch attribution (MTA), or incrementality analysis to inform strategic channel allocation.
• Advanced financial modeling and data analysis skills (Excel proficiency required)
• Strong business acumen and a clear understanding of functional roles within a fast-growing DTC environment.
• A bias for action, comfort with calculated risk, and a drive to exceed goals while keeping customer focus and brand integrity front and center.
• A collaborative mindset, positive attitude, and willingness to roll up your sleeves to support your team and the mission.

What we offer you - it's the perfect package:

• An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company, alongside thoughtful and passionate individuals dedicated to their work and community
• Comprehensive healthcare coverage and RRSP plans with company match
• Great office culture (with lots of adorablepets!) where your pet interrupting video calls or in-person meeting is the norm
• Discounted food, apparel and insurance for your furry family members
• In addition to your PTO, we offer company-wide wellness days and personal days to support your wellbeing
• Volunteer days to give back to our community

Hybrid Work

At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work together—furry friends included! That’s why we’ve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.

Our Values

We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm'srecruitment process should contact [e-mail]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment processtakes into accounttheir accessibility needs.

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Our hybrid work model requires employees to be in our Toronto office, located in Little Italy, at least two days per week (Tuesdays and Thursdays) and for three consecutive days at the end of each month (Tuesday, Wednesday, Thursday). Are you able to meet this requirement? * Select...

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