Vice President, Growth Marketing

Girl Scouts of the USA; Thunder Bay; Hybrid; CAD 170,000 - 225,000; Full time

Job summary

Girl Scouts of the USA is seeking a Vice President of Growth Marketing to lead comprehensive growth strategies aimed at increasing membership and revenue. This senior leadership role requires strong analytical and leadership skills, with a focus on cross-functional collaboration and team management.

Benefits

20+ days of paid time off

401(K) with company match

Flexible work arrangements

Medical and Behavioral Health Coverage

12 weeks of paid parental leave

Qualifications

• At least 15 years of marketing experience focused on business growth.
• Experience in budget development and management.
• Extensive experience in establishing marketing policies and reporting results.

Responsibilities

• Develop and implement a data-driven growth strategy.
• Lead a team of marketers to drive member acquisition.
• Analyze data to optimize marketing campaigns.

Skills

Analytical skills

Leadership

Digital marketing

Content creation

Education

Undergraduate degree or equivalent experience

Job description

Vice President, Growth Marketing

Job Locations

US-NY-New York

Job ID

2025-2132

# of Openings

1

Category

Marketing/Communication

Type

Full Time

About Us

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves. As they rise to meet new challenges, they also discover the issues that matter most to them. Along the way, they learn the power of friendship, connection, and teamwork.

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

#LI-Hybrid

You Will

This is a new position for the organization. The VP of Growth Marketing will have a key senior leadership role, reporting to the Chief Marketing Officer, and will be responsible for planning and executing comprehensive growth strategies to drive revenue and acquire more members. The role requires strong and enthusiastic leadership, analytical skills, solid experience in growth marketing, and cross-functional collaboration skills.

This candidate will collaborate across teams to ensure that marketing, product, and revenue goals are aligned. The candidate will lead a team of marketers who will develop marketing campaigns and initiatives to drive the acquisition of new members, volunteers, and donors. This candidate will also be responsible for planning and executing our paid media investment. The VP of Growth Marketing will have a broad scope of responsibility covering an organization-wide marketing growth strategy. The candidate will work closely cross-functional teams, including product, sales, partnerships, program, finance, and strategy, as well as across the network of 100+ Girl scouts councils.

Essential Responsibilities

Strategic growth planning. Develop and implement a data-driven holistic growth strategy to acquire more members (girls and adults) and volunteers.
• Collaborate with cross-functional teams, including the Revenue, Program, Finance, and Experience teams, to define ambitious revenue targets, and develop the marketing campaigns to achieve those targets.
• Manage and motivate a team of marketers dedicated to driving growth for GSUSA and councils across the Girl Scouts movement.
• Partner across teams, including Product/Program, and Technology to advocate and contribute to build the best customer-experience.
• Analyze data to identify key growth levers, understand customer behaviors and optimize marketing campaigns, particularly, our Membership Marketing Campaign and the marketing campaign to support our Cookies Entrepreneurship Program.
• Develop and manage the growth marketing budget ensuring the most efficient use of resources and alignment with key strategic priorities
• Identify market opportunities, competitive landscape, emerging trends, and develop recommendations for senior management based on these observations.
• Establish key performance indicators, track progress, and develop executive level reports to communicate ROMI to senior management.
• Optimize marketing initiatives for improved ROMI.
• Establish and maintain effective working relationships within GSUSA and with Councils.
• Develop marketing campaigns across the marketing funnel with the goal of both building brand awareness and driving acquisition.
• Lead the development and execution of a new Brand Positioning advertising campaign. Enhance brand positioning and messaging.
• Lead and mentor a team of marketing professionals. Set clear goals, track performance, and provide regular feedback.
• Manage the Media marketing team, responsible for developing digital marketing campaigns to drive growth.
• Lead creative development for storytelling.
• Manage top of the funnel marketing strategy.
• Responsible for social, digital, and content marketing.
• Lead own, paid, and digital marketing.
• Manage the marketing strategy for partnerships between GSUSA and Licensees
• Develop and manage digital acquisition strategy.
• Manage advertising agency and bench of freelancers.
• Develop the strategy to launch an influencers campaign.
• Partner with Fund Development team on developing and implementing the marketing strategy to growth revenue from individual donations.

Required Competencies

• Highly analytical individual.
• Extensive and successful experience in content creation for digital marketing.
• Extensive experience in establishing the policies, procedures, and mechanisms to determine, track, and report results of marketing initiatives, including ROMI.
• Demonstrated ability to lead and inspire a team of marketers.
• Ability to build collaborative relationships across the entire organization.
• Formidable team leader with solid experience leading teams through change management and transformational processes.
• Demonstrated experience in budget development and management.
• Excellent written and verbal communication skills.
• Demonstrated ability to simplify complex situations to develop specific recommendations, draft action plans, and lead the execution of project plans.
• Expertise in Digital marketing and traditional paid media.
• Demonstrated experience developing media plans across the entire marketing funnel.
• Experience in fast-paced, growth-oriented environments.
• Considerable experience on developing and executing paid media strategies for Diverse segments (Hispanic and Black media) is a plus.
• Experience in B2C and B2B marketing.
• Experience in Multicultural Marketing is a plus.
• Experience developing growth marketing campaigns for franchise businesses is a plus.
• Experience developing growth marketing campaigns for membership-based business models is a plus.
• Proven ability to identify and solve complex problems and challenges, while collaborating across teams.
• Ability to produce and present presentations, and reports for C-level executives.
• Strong analytical and data-driven decision-making abilities
• Track record of working collaboratively across multiple disciplines, teams, organizations, and geographies.
• Outstanding people leader, excellent at coaching, mentoring, and developing individuals and teams.
• Creativity in developing marketing campaigns and messages that resonate well across traditional and diverse consumers, in alignment with the organization Brand Positioning
• Ability to translate complex strategies into actionable, relatable steps for diverse stakeholders.
• Authentic, committed, and enthusiastic spirit.

You Need

Degree or Equivalent Experience: Undergraduate degree or equivalent experience required.

Experience: At least 15 years of marketing experience, developing marketing campaigns focused on driving business growth.

Position Type: This is a full-time, hybrid position with 2 days on site. Girl Scouts of the USA is based in New York City.

Compensation Range: Annual base salary range is between $170,000 - $225,000.

Travel: Yes 10% No

AAP/EEO Statement: GSUSA is an equal employment opportunity employer.

What We Offer:

Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes:

Paid Time Off:

GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

Other Benefits:

• • Medical and Behavioral Health Coverage
    • Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
    • Both plans include GSUSA partial subsidy of premium costs
    • Dental and vision coverage
  • Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
  • Company-paid life insurance
  • Flexible work arrangements
  • 12 weeks of paid parental leave
  • 401(K) with company match
  • Short- and Long-Term Disability for salary continuation
  • Health and Wellness Classes and Activities throughout the year
  • Access to Employee Engagement Groups