Vice President, Growth & Distribution

Yorktown Search Partners; Toronto; Hybrid; CAD 150,000 - 250,000; Full time

Job summary

Yorktown Search Partners is seeking a Vice President of Growth & Distribution for a high-growth digital media platform. The role focuses on driving audience scale, revenue growth, and monetization strategies across various digital properties. Candidates should possess substantial experience in growth marketing, demonstrated ability to build audiences, and proficiency in performance media platforms. Compensation includes a market-driven deferred salary and equity participation.

Qualifications

• 5-10 years of experience in growth marketing or digital media.
• Ability to build and monetize audiences across multiple channels.
• Entrepreneurial mindset thriving in high-autonomy environments.

Responsibilities

• Design and implement audience growth strategies across diverse platforms.
• Build and scale partnerships for monetization and audience development.
• Collaborate cross-functionally to align growth strategies with brand and audience needs.

Skills

Growth marketing

Digital marketing

Audience development

Monetization

Commercial acumen

Performance media platforms

Analytics platforms

Tools

Meta Ads

Google Ads

TikTok

YouTube

Job description

Position Title: Vice President, Growth & Distribution

Location: Remote / Hybrid

Reports To: Managing Director

Compensation: Market-driven deferred salary, performance-linked incentives, and equity participation

Search Mandate: Yorktown Search Partners is conducting a confidential executive search on behalf of a high-growth digital media and investment platform.

Role Overview

Yorktown Search Partners has been retained to identify a Vice President of Growth & Distribution for a confidential client scaling a portfolio of owned and operated digital media brands. These include fast-growing newsletters, video-first content properties, and niche verticals with robust monetization potential.

This role is ideal for a performance-obsessed growth leader with strong commercial acumen and deep expertise across digital marketing, audience development, and monetization. You will architect and execute the company's go-to-market and distribution strategy, driving audience scale, revenue growth, and cross-platform brand presence.

Compensation includes a market-driven deferred salary, equity participation, and performance-based incentives aligned with firm-wide value creation.

Key Responsibilities

Growth Strategy & Execution

• Design and implement scalable audience growth strategies across SEO, paid acquisition, referral loops, and social engagement
• Optimize key metrics including CAC, LTV, conversion, retention, and subscriber growth
• Drive experimentation across marketing channels to identify scalable acquisition paths for each digital brand
  
  
  

Distribution & Monetization

• Build and scale partnerships with media networks, syndication platforms, affiliate programs, and sponsorship ecosystems
• Oversee monetization strategies including direct advertising, affiliate revenue, sponsorships, and e-commerce
• Leverage analytics to inform audience development, editorial planning, and monetization funnel design
  
  
  

Cross-Functional Collaboration

• Work with editorial and content teams to align growth strategies with brand voice and audience needs
• Collaborate with product and data teams to build internal dashboards, optimize funnels, and test new initiatives
• Act as a growth thought partner to leadership and portfolio company operators, sharing best practices and growth insights
  
  
  

What You Bring

• 5-10 years of experience in growth marketing, digital media, or direct-to-consumer brand development
• Demonstrated ability to build and monetize audiences across email, video, social, or multi-platform channels
• Expertise in performance media platforms including Meta Ads, Google Ads, TikTok, YouTube, and programmatic tools
• Proficiency in analytics platforms, growth stack tools, and A/B testing frameworks
• Entrepreneurial, action-oriented mindset with the ability to thrive in a high-autonomy, high-expectation environment
• Experience in media, content, or commerce startups is a strong plus
  
  
  

Compensation & Alignment

This opportunity includes a market-driven deferred salary, alongside equity participation and platform-wide performance upside. The structure is designed to reward strategic execution, audience growth, and long-term value creation. You'll be positioned as a key contributor in the platforms expansion, with significant influence on monetization strategy and visibility across the investment portfolio.

Application Process

All applications will be treated confidentially. Interested candidates should submit a resume and a brief letter of interest to Yorktown Search Partners, referencing the confidential VP, Growth & Distribution mandate. Only shortlisted applicants will be contacted.