Vice President Global Marketing

JLI Consulting Talent Search; Toronto; On-site; CAD 190,000 - 220,000; Full time

Job summary

A leading company in digital reading experiences seeks a Vice President, Global Marketing to drive brand strategies and engage with customers globally. This executive role requires extensive experience in brand building and marketing communications, focusing on both B2C and B2B markets. The ideal candidate will possess exceptional leadership skills and a proven ability to influence and lead change across teams.

Qualifications

• 15+ years of experience in senior brand or marketing communications roles.
• Proven track record in building brands and turning customer insights into campaigns.
• Ability to attract talent and build effective teams.

Responsibilities

• Lead brand and communications strategies to promote the company's vision.
• Manage team development, operations, and budgeting.
• Plan integrated marketing campaigns and engage audiences.

Skills

Leadership

Communication

Presentation

Brand Building

Customer Insights

Agency Relationship Management

Education

Bachelor's Degree

Post-graduate Diploma

Job description

JLI Consulting Talent Search provided pay range

This range is provided by JLI Consulting Talent Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$190,000.00 / yr - CA$220,000.00 / yr

A Canadian success story who builds cross-platform (web, app and eReader) digital reading experiences on the international stage for both B2C and B2B audiences. We are a bookseller direct to consumers in over 100 countries and a partner to the world’s best bookstores. We sell eReaders, ebooks, and audiobooks through localized marketing efforts direct through our portal and through CE retail, online marketplaces, and co-brand profit-share partnerships. We have a growing subscriptions business, we partner with the leading publishing houses to promote their books / authors, we produce and distribute original content and we’re also a self-publishing platform, enabling authors to reach more audiences. We are one of the few CE / media / ecommerce brands that hasn’t just survived but is thriving and enjoying continued growth in so many countries around the world. If you’re looking for a company that inspires passion, personal, and professional growth – join our team and come help us on our mission of making reading lives better.

About the Role

Reporting to the Chief Marketing Officer, the Vice President, Global Marketing leads the development and execution of brand and communications strategies to promote our vision, engage deeply with our customers, reach new audiences, and drive business growth. This requires a balance of strategic vision and operational excellence, with a passion for customers who put reading at the centre of their lives. The VP, Global Marketing will support our global mission to make reading lives better. They are responsible for building a relevant and competitive brand platform, creative system, and compelling communications programs that connect and resonate with new audiences, customers, partners and authors in a cohesive way across all business units. An inspirational leader and collaborator, the VP will model a learning-hungry culture, understanding customer needs and crafting solutions to grow brand awareness, familiarity, consideration, reputation and NPS. They will know how to evaluate an international challenger brand and create competitive product positioning, plan integrated marketing campaigns, and engage audiences through product lifecycle communications to support customer acquisition, retention and sales objectives. They will mentor and develop talented professionals in PR, Social, Content Marketing, Creative Services, Product Marketing and Integrated Marketing Strategy and identify opportunities to build a best in class, centre of excellence for brand marketing and communications, ensuring quality and efficiency across the resourcing mix of full time / freelance / agency partner teams.

Key Success Factors :

• Experience integrating 360 marketing and communications plans with experience depth in one or more functional practice area
• Ability to influence, lead change and partner across teams
• What-if type thinking and entrepreneurial spirit – could we do this differently / better; balance proven strategies while continuously testing new methods
• Financially savvy; understands how to business case effort vs outcome aimed at material returns for the brand long term and the business short term
• Puts customer insights into action, operating with a global mindset while delivering on local market needs
• Ability to lead and author the work, rather than relying solely on agencies; is also savvy at agency relationship management

Responsibilities

• Team Management and Development
• Operations, Budgeting, Agency Management
• Brand Building
• Product Marketing & Campaign planning
• Communications, Public Relations, Influencers

Required Skills & Qualifications

• 15+ years of experience in senior brand and / or marketing communications roles, preferably within ecommerce, consumer electronics and / or media / content industries
• Exceptional leadership, communication, and presentation skills
• A proven track record in building and establishing brands, setting strategy, and turning customer insights into compelling creative and campaigns
• Appetite and aptitude to work at pace and scale in a fast-evolving environment
• Ability to attract talent, build and motivate teams, and cultivate effective relationships with agency partners
• Ability to balance vision and passion with streamlined processes, execution and budget management
• A skilled collaborator that can convey complex ideas and plans clearly and persuasively
• Expertise in using analytics, KPIs, and market research to drive priorities and inform decisions
• Bachelor's Degree and / or relevant Post-graduate Diploma
• Both B2C and B2B experience ideal
• International experience an asset

Preferred Skills

Full job description available upon request…

Seniority level

Executive

Employment type

Full-time

Job function

Marketing, Management, and Writing / Editing

Staffing and Recruiting

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