Vice President, Global Consumer Marketing

AutoTrader.ca; Ontario; Hybrid; CAD 100,000 - 125,000; Full time

Job summary

A leading digital marketplace in Ontario is seeking a Vice President of Global Consumer Marketing. This hybrid role involves owning the marketing strategy for AutoTrader.ca and AutoScout24 while leading a cross-functional team. The ideal candidate has over 10 years of experience in consumer marketing, strong leadership skills, and a data-driven mindset. Responsibilities include driving brand equity and performance marketing outcomes across Canadian and European markets.

Qualifications

• 10+ years in consumer marketing roles within digital marketplaces, e-commerce, media, or automotive.
• Experience leading a national or international brand with full ownership of strategy and execution.
• Demonstrated success in driving brand equity and performance marketing outcomes.

Responsibilities

• Own and execute AutoTrader.ca’s full consumer marketing strategy.
• Act as global brand lead for both AutoTrader.ca and AutoScout24.
• Manage a marketing budget of $10M+, leading a large, cross-functional team.

Skills

Consumer marketing

Brand strategy

Performance-driven execution

Leadership

Stakeholder management

Education

Post-graduate education in Marketing, Business, or related field

Job description

Lead Two Market Giants. One Vision. Global Impact.

TRADER Corporation, home to AutoTrader.ca, the largest and most trusted automotive marketplace in Canada, is seeking a seasoned and visionary Vice President of Global Consumer Marketing. This is a unique opportunity to own the entire consumer marketing function for a top-tier Canadian brand and lead the global brand direction for AutoScout24, the leading pan-European digital automotive platform and TRADER's parent company.

This role calls for a high-impact leader with deep expertise in consumer marketing, brand strategy, and performance-driven execution across multiple geographies. You'll have full ownership of a powerful national brand — while helping shape the future of a continental one.

Your Challenge

As VP of Global Consumer Marketing, you will be tasked with scaling two leading automotive brands: AutoTrader.ca in Canada and AutoScout24 across Europe. You’ll drive growth, engagement, and brand equity by developing and executing strategies that resonate with millions of car shoppers and deliver value to our dealer and OEM partners.

Your role will include:

• Owning and executing AutoTrader.ca’s full consumer marketing strategy — from top-of-funnel awareness to lead generation and retention — all aligned with business objectives and growth targets.
• Acting as global brand lead for the entire group (autotrader.ca and AutoScout24), defining a unified international brand strategy and overseeing scalable frameworks that can be executed across both Canada and diverse European markets.
• Building and managing an integrated marketing ecosystem, spanning paid media, creative production, SEO/content, lifecycle marketing, social, PR, and consumer insights.
• Leading a large, cross-functional team and managing a marketing budget of $10M+, working with internal resources and agency partners to drive results across channels.
• Collaborating closely with senior leadership, product, and sales teams to ensure marketing is embedded as a strategic driver of company-wide success.

Success in this role will be measured by:

• Brand performance: Increases in awareness, consideration, and preference across Canadian and European markets.
• User growth and engagement: Increased traffic, VDPs (Vehicle Detail Page views), leads, and conversions.
• Competitive advantage: Gains in market share, brand sentiment, and top-of-funnel reach.
• Operational excellence: High team engagement, cross-functional alignment, and clear contribution to TRADER and AutoScout24’s broader business goals.

This role offers the chance to shape how car buyers and sellers connect — at both a national and international level.

What You Bring

Experience

• 10+ years in consumer marketing roles within digital marketplaces, e-commerce, media, or automotive
• Experience leading a national or international brand with full ownership of strategy and execution
• Strong background in building and managing large marketing budgets and teams (10+ direct/indirect reports)
• Demonstrated success in driving both brand equity and performance marketing outcomes

Expertise

• Deep knowledge of brand strategy, paid digital and offline media, SEO/content, lifecycle marketing, creative development, and consumer insights
• Strong leadership and stakeholder management skills, with the ability to influence across markets and levels
• Data-driven mindset, commercial acumen, and the ability to balance creativity with ROI

Bonus Points

• Experience working across global or multi-market brands
• Bilingual in French and English
• Post-graduate education in Marketing, Business, or related field

Work Model

This is a hybrid role based in Toronto, combining in-office collaboration with remote flexibility. Occasional travel to Europe and across Canada may be required.

Are you ready to lead one of Canada’s most iconic digital brands — and help shape the global face of Europe’s largest automotive marketplace?

Apply now to join TRADER Corporation and lead the consumer marketing journey for AutoTrader.ca and AutoScout24.