Vice President, Enrollment & Marketing

triOS College Business Technology Healthcare; Mississauga; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Vice President of Enrollment and Marketing to lead strategic initiatives that enhance student enrollment and brand visibility. This pivotal role involves collaborating with various departments to ensure the growth and profitability of campuses and online programs. The ideal candidate will have extensive experience in sales management and executive leadership, with a strong understanding of the education sector. If you are a self-driven leader with a passion for education and community engagement, this opportunity is perfect for you.

Qualifications

• 10+ years of sales management experience required.
• 5+ years of senior executive leadership experience preferred.

Responsibilities

• Develop and execute strategic sales and marketing plans.
• Oversee the admissions process from inquiry through enrollment.
• Drive initiatives to increase student enrollment.

Skills

Sales Management

Marketing Strategy

Team Leadership

Stakeholder Management

Government Compliance

Education

University degree in business or management

Job description

triOS College is a career college with 8 campusesacross Ontario – Windsor, London, Kitchener, Hamilton, Mississauga, Brampton, Toronto, and Ottawa – focused on providing practical hands-on training that students need to be successful in their chosen careers.

We offer a wide variety of programsthat are highly relevant in today’s job market within Business, Technology, Healthcare, Law, Gaming & Design, and Supply Chain. The program curriculum is extremely comprehensive and is uniquely developed with input from industry leaders to provide the highest quality education.

triOS College Business Technology Healthcare is registered as a career college under the Ontario Career Colleges Act, 2005.

Canadian-owned and operated, triOS College is proud to be recognized as one of Canada’s Best Managed Companies for 14 consecutive years. We have been awarded the Platinum designation for redefining post-secondary education by listening to students and employer needs to deliver effective results.

Eastern College Inc. is a sister company to triOS College. Operating in Atlantic Canada with campuses in Fredericton, Saint John, Moncton, Sydney and Halifax as well as through its Online Training Division. Eastern offers programs in Business, Technology, Healthcare, Law, and Supply Chain. Since 1983, Eastern has graduated over 40,000 students into new careers.

The Opportunity:

The Vice President, Enrollment and Marketing is responsible for developing and executing strategic sales and marketing plans to enhance student enrollment, brand visibility, and community engagement. This role involves leading the admissions, financial aid, admissions support centre and marketing teams, fostering collaboration across departments, and ensuring the college meets its growth and revenue objectives.

As a member of the executive team, the purpose of this position is to ensure efficient and profitable growth of all triOS and Eastern College campuses as well as remote and online learning programs.

Key Responsibilities:

Strategic Planning

• Develop and implement comprehensive sales and marketing strategies aligned with the college's mission and goals.
• Define and implement organization structure to support profitable growth.
• Participate in the preparation of annual enrollment quotas and budgets, working with Finance team.
• Manage enrollment quotas and budgets and ensure that all campuses and departments meet their goals.
• Implement training and development plans for managers and create succession plans.
• Work with Executive Team on setting strategic objectives and goals for the whole organization and support the team in achievement of these goals.
• Lead, motivate, and manage the sales, financial aid and marketing teams, providing guidance and professional development opportunities.
• Hire and train direct reports to ensure that direct reports are adequately skilled and equipped to perform their duties.
• Manage team expectations and ensure effective performance and achievement towards goals and enrollment quotas.
• Ensure that direct reports and all admissions staff fully understand program offerings and the scheduling delivery model

Marketing and Brand Management:

• Ensure effective management of the lead to enrollment funnel.
• Work with marketing team to build awareness and grow enrollment pipeline .

External Relationships:

• Conduct market analysis to understand prospective student needs, competitor activities, and industry trends .
• Support the development of community awareness to promote campus enrollments and graduate placements .
• Monitor and be aware of competitive activity and make recommendations based on the impact of competition .

Admissions Process:

• Oversee the admissions process from point of inquiry through enrollment .
• Ensure consistency across all campus admission teams with respect to administering protocol for lead follow-up, contracts, admissions paperwork, business development, outreach, and interviewing.
• Evaluate and resolve student inquiries, issues and problems escalated from an admissions perspective; ensure that appropriate actions are taken to the satisfaction of the student, College, funding agency, and Ministry .
• Employ ethical admission practices which meet all regulatory and College standards.
• Continually evaluate and provide feedback to the President regarding admissions testing tools to ensure they are adequate for enrolling quality students.
• Establish operational policies and procedures and make any necessary modifications, based on analysis of operations, demographics, and other research information.
• Oversee the admissions team business development and outreach.
• In collaboration with the Admissions team, designs, executes. and assesses a comprehensive annual recruitment and retention plan that includes outreach to conferences, exhibits, events, high schools, diverse populations and cultural groups, as well as strategic partnerships.

Profitability:

• Drive initiatives to increase student enrollment through targeted marketing campaigns and outreach programs .
• Maintain & improve the profitability of all campuses as profit centers .
• Approve and/or recommend ways of improving profitability by reducing expenses

Government Relations:

• Ensure compliance with all provincial and federal regulations.
• Ensure compliance to meet the requirements of the provincial Private Career Colleges Acts and any other regulations or laws (including LSUC, OCPh, etc.) impacting school operations .
• Ensure full compliance with all provincial and federal student loan requirements .
• Ensure that all admissions requirements are met and documented effectively .

Reporting:

• Capture and present comprehensive sales and marketing key performance metrics .
• Present sales and marketing performance presentations and forecasts monthly.
• Provide periodic reports, budgets, and performance reviews to CEO and/or President as required.
• Update weekly progress on Priorities and KPIs on Rhythm system.

The duties and responsibilities listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the role expectations if the work is similar, related, or a logical assignment to the position.

Requirements:

• University degree in business or management or similar .
• 10+ years of sales management experience .
• 5+ years of senior executive leadership experience .
• Experience in education or similar industry is preferred .
• Knowledge of government regulatory climate of education.
• Knowledge of accounting, budgeting, and financial statements.
• Strong ability to manage the needs of several different stakeholders.
• A self-driven individual with the ability to work independently to meet company goals.
• A reliable vehicle and a valid provincial driver’s license.
• Ability to travel overnight in Ontario, New Brunswick, and Nova Scotia, and occasionally into other regions of Canada.