Vice President – E-commerce

High Tide Inc.; Calgary; On-site; CAD 120,000 - 180,000; Full time

Job summary

An established industry player is looking for a results-driven Vice President of E-Commerce to spearhead their digital commerce strategy. This senior leadership position requires a dynamic professional with extensive programming expertise and a deep understanding of e-commerce platforms like Shopify and Magento. You will lead cross-functional teams, optimize user experience, and drive revenue growth through innovative digital solutions. Join a collaborative and innovative team culture where you will have the opportunity to make a significant impact on the digital transformation at scale. If you are ready to take on this exciting challenge, we want to hear from you!

Benefits

Competitive executive compensation package

Performance-based bonuses

Equity options

Flexible work environment

Opportunity to lead digital transformation

Qualifications

• 8-10 years of experience in e-commerce and web development, with 3+ years in leadership.
• Expertise in Shopify, WooCommerce, Magento, and programming languages like JavaScript and Python.

Responsibilities

• Lead e-commerce strategy and oversee platform development and user experience.
• Manage in-house developers and ensure robust database management and security.

Skills

E-Commerce Strategy

Programming

SEO

Database Architecture

Leadership

Cross-Functional Team Management

User Experience Optimization

Revenue Growth Strategies

Education

Bachelor's Degree in Computer Science

Master's Degree in Computer Science

Tools

Shopify

WooCommerce

Magento

Google Analytics

SEMrush

Job description

We are seeking a results-driven and technically skilled Vice President of E-Commerce to lead our digital commerce strategy and execution. This senior leadership role requires a dynamic professional with deep expertise in programming, Shopify, WooCommerce, Magento, SEO, database architecture, and broader web development practices. The ideal candidate is equally comfortable writing code, leading cross-functional teams, optimizing UX, and driving revenue growth through innovative digital solutions.

Responsibilities

• E-Commerce Strategy & Leadership
• Develop and execute a comprehensive e-commerce roadmap aligned with the company’s business goals.
• Oversee platform development, site performance, user experience, and digital marketing integrations.
• Manage the full e-commerce ecosystem including frontend, backend, integrations, and third-party applications.
• Platform & Development Oversight
• Lead the design, development, and maintenance of online stores on Shopify, WooCommerce, Magento, and other platforms.
• Oversee custom development and integrations using HTML/CSS, JavaScript, PHP, Python, and RESTful APIs.
• Ensure scalable and secure architecture across platforms and applications.
• Technical Leadership
• Manage in-house developers and/or third-party vendors to deliver high-quality code and timely releases.
• Maintain clean, well-documented codebases and lead the development lifecycle from ideation to deployment.
• Ensure robust database management (SQL, MySQL, PostgreSQL, etc.) and integration with CRM, ERP, and other systems.
• Conversion & SEO Optimization
• Lead efforts in technical SEO, performance optimization, A/B testing, and CRO to maximize sales and search visibility.
• Collaborate with marketing and design teams to implement campaigns, landing pages, and tracking mechanisms.
• Leverage tools like Google Analytics, Search Console, and SEMrush to measure and refine strategies.
• Operations & Performance
• Monitor KPIs such as traffic, conversion rate, AOV, and customer retention to drive performance improvements.
• Implement and manage automation, personalization, and AI-driven tools to enhance customer experience.
• Ensure 24/7 uptime, data integrity, and quick load speeds across all e-commerce properties.

Minimum Requirements

• Bachelor’s or Master’s degree in Computer Science, Information Systems, or related field.
• Minimum 8-10 years of experience in e-commerce and web development, including 3+ years in a leadership role.
• Expertise in Shopify Plus, WooCommerce, and Magento (Adobe Commerce).
• Strong programming skills in JavaScript, HTML, CSS, PHP, Python, SQL, and relevant frameworks (React, Vue.js, Laravel, etc.).
• Deep understanding of database design, e-commerce architecture, API integrations, and security best practices.
• Proven experience in SEO, site speed optimization, UX/UI, and mobile-first development.
• Strong project management and communication skills.
• Ability to work cross-functionally with marketing, IT, logistics, and customer service teams.

Preferred Qualifications

• Experience with headless commerce and JAMstack architecture.
• Familiarity with platforms like BigCommerce, Salesforce Commerce Cloud, or SAP Hybris.
• Experience with international e-commerce and multi-language/multi-currency sites.

What We Offer

• Competitive executive compensation package
• Performance-based bonuses and equity options
• Opportunity to lead digital transformation at scale
• A collaborative and innovative team culture
• Flexible work environment

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis.